Main Article Content
Abstract
Purpose – This study aims to analyze the factors that influence Muslim students' intention to adopt mobile banking in conventional banks.
Methodology – The research sample consisted of 170 Muslim students who used mobile banking in conventional banks. The partial least squares (PLS) method was used to evaluate the unified theory of acceptance and use of technology (UTAUT) on Muslim students' intentions to use m-banking in conventional banks.
Findings – This research shows that performance expectancy, facilitating conditions, and social influence the behavioral intention of Muslim students, while effort expectancy does not influence the behavioral intention of Muslim students to adopt mobile banking at conventional banks. On the other hand, behavioral intention influences Muslim students’ behavior towards mobile banking in conventional banks.
Implications – Banks should focus on highlighting user-friendly designs and providing clear, accessible information and support to overcome perceived difficulties. Emphasizing the practical benefits and efficiency of mobile banking can play a significant role in encouraging its use. Additionally, creating a supportive environment with adequate resources and leveraging positive social influences can further increase students' intentions and actual usage of mobile banking services.
Originality – Research on the intention of Muslim students to adopt mobile banking at Islamic banks has been conducted by many previous researchers. Therefore, this study examines the influence of Muslim students' intention to adopt mobile banking in conventional banks, which has rarely been studied by previous researchers.
Keywords
Article Details
Copyright (c) 2024 Heri Sudarsono, Sri Utami, Asri Noer Rahmi, Fauziah Rizki Yuniarti, Siti Aisiyah Suciningtias
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution ShareAlike License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
- Al-Ajlouni, A., & Al-Hakim, D. M. S. (2019). Financial technology in banking industry: Challenges and opportunities. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3340363
- Alalwan, A. A., Dwivedi, Y. K., & Rana, N. P. (2017). Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust. International Journal of Information Management, 37(3), 99-110. https://doi.org/10.1016/j.ijinfomgt.2017.01.002
- Alalwan, A. A., Dwivedi, Y. K., Rana, N. P., & Algharabat, R. (2018). Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk. Journal of Retailing and Consumer Services, 40, 125-138. https://doi.org/10.1016/j.jretconser.2017.08.026
- Anam, K. (2023). Mobile banking makin banyak diminati, ini alasannya. CNBC Indonesia. https://www.cnbcindonesia.com/market/20231124085331-17-491650/mobile-banking-makin-banyak-diminati-ini-alasannya
- Bagozzi, R. and Yi, Y. (1988) On the evaluation of structural equation models. Journal of the Academy of Marketing Sciences, 16, 74-94. http://dx.doi.org/10.1007/BF02723327
- Baptista, G., & Oliveira, T. (2015). Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators. Computers in Human Behavior, 50, 418-430. https://doi.org/10.1016/j.chb.2015.04.024
- Farzin, M., Sadeghi, M., Kharkeshi, F. Y., Ruholahpur, H., & Fattahi, M. (2021). Extending UTAUT2 in M-banking adoption and actual use behavior: Does WOM communication matter? Asian Journal of Economics and Banking, 5(2), 136-157. https://doi.org/10.1108/ajeb-10-2020-0085
- Ghalandari, K. (2012). The effect of performance expectancy, effort expectancy, social influence and facilitating conditions on acceptance of e-banking services in Iran: The moderating role of age and gender. Middle-East Journal of Scientific Research, 12(6), 801-807. http://idosi.org/mejsr/mejsr12(6)12/8.pdf
- Ghozali, I. & Latan, H. (2015). Partial least squares: Konsep, teknik dan aplikasi menggunakan program SmartPLS 3.0. Semarang: Badan Penerbit Universitas Diponegoro.
- Im, I., Hong, S., & Kang, M. S. (2011). An international comparison of technology adoption: Testing the UTAUT model. Information and Management, 48(1), 1-8. https://doi.org/10.1016/j.im.2010.09.001
- Khasbullah, N. F. (2022). Survey business IT outlook 2023 sharing vision: Mobile banking menjadi primadona, Sharingvision, https://sharingvision.com/insight/survey-2022-sharing-vision-mobile-banking-menjadi-primadona/
- Kishore, S. V. K., & Sequeira, A. H. (2016). An empirical investigation on mobile banking service adoption in rural Karnataka. SAGE Open, 6(1), 1-21. https://doi.org/10.1177/2158244016633731
- Kline, R. B. (2016). Principles and practices of structural equation modelling (4th ed.). Guilford Press.
- Kwateng, K. O., Atiemo, K. A. O., & Appiah, C. (2019). Acceptance and use of mobile banking: an application of UTAUT2. Journal of Enterprise Information Management, 32(1), 118-151. https://doi.org/10.1108/JEIM-03-2018-0055
- Mullan, J., Bradley, L., & Loane, S. (2017). Bank adoption of mobile banking: stakeholder perspective. International Journal of Bank Marketing, 12(7), 1-32. https://doi.org/10.1108/IJBM-09-2015-0145
- Nuangjamnong, C. (2021). Investigation of factors influencing students’ intention to use banking services through smartphone devices during COVID-19 pandemic. International Journal of Economics and Business Administration, 9(1), 331-346. http://dx.doi.org/10.35808/ijeba/676
- Oliveira, T., Faria, M., Thomas, M. A., & Popovič, A. (2014). Extending the understanding of mobile banking adoption: When UTAUT meets TTF and ITM. International Journal of Information Management, 34(5), 689-703. https://doi.org/10.1016/j.ijinfomgt.2014.06.004
- Palau-Saumell, R., Forgas-Coll, S., Sánchez-García, J., & Robres, E. (2019). User acceptance of mobile apps for restaurants: An expanded and extended UTAUT-2. Sustainability, 11(4), 1-24. https://doi.org/10.3390/su11041210
- Payne, E. M., Peltier, J. W., & Barger, V. A. (2018). Mobile banking and AI-enabled mobile banking: The differential effects of technological and nontechnological factors on digital natives’ perceptions and behavior. Journal of Research in Interactive Marketing, 12(3), 328-346. https://doi.org/10.1108/JRIM-07-2018-0087
- Ramayah, T., Cheah, J., Chuah, F., Ting, H. & Memon, M. A. (2016). Partial least squares structural equation modeling (PLS-SEM) using SmartPLS 3.0: An Updated and Practical Guide to Statistical Analysis. Pearson Malaysia Sdn Bhd.
- Ramírez-Correa, P., Grandón, E. E., Ramírez-Santana, M., & Órdenes, L. B. (2019). Explaining the use of social network sites as seen by older adults: The enjoyment component of a hedonic information system. International Journal of Environmental Research and Public Health, 16(10), 1673. https://doi.org/10.3390/ijerph16101673
- Raza, S. A., Shah, N., & Ali, M. (2019). Acceptance of mobile banking in Islamic banks: Evidence from modified UTAUT model. Journal of Islamic Marketing, 10(1), 357-376. https://doi.org/10.1108/JIMA-04-2017-0038
- Safitri, K. (2023). Jumlah transaksi dan nasabah mobile banking BCA tumbuh pada kuartal III-2023. Kompas. https://money.kompas.com/read/2023/10/20/110000126/jumlah-transaksi-dan-nasabah-mobile-banking-bca-tumbuh-pada-kuartal-iii-2023
- Saksonova, S., & Kuzmina-Merlino, I. (2017). Fintech as financial innovation – The possibilities and problems of implementation. European Research Studies Journal, 20(3A), 961-973. https://www.ersj.eu/dmdocuments/2017-xx-3-a-66.pdf
- Salamah, N. H. (2017). Impact of electronic banking services on bank transactions. International Journal of Economics and Finance, 9(2), 111-121. https://doi.org/10.5539/ijef.v9n2p111
- Samsudeen, S. N., Selvaratnam, G., & Mohamed, A. H. H. (2020). Intention to use mobile banking services: an Islamic banking customers’ perspective from Sri Lanka. Journal of Islamic Marketing, 13(2), 410-433. https://doi.org/10.1108/JIMA-05-2019-0108
- Santoso, A., Sudarsono, H., Hawariyuni, W. (2024). Young Muslim generations and sadaqah through digital platforms: Do sadaqah literacy and religiosity matter? Review of Islamic Social Finance and Entrepreneurship 3(1), 36-49. https://doi.org/10.20885/RISFE.vol3.iss1.art3
- Shadiq, N. & Sudarsono, H. (2022). Analisis niat nasabah bank Syariah untuk menggunakan mobile banking, Jurnal Ilmiah Poli Bisnis, 14(1), 78-89 https://ejournal2.pnp.ac.id/index.php/jipb/article/view/770
- Simamora, N. (2024). Pembayaran dengan kartu dan mobile banking kian pesat, mana yang jadi primadonanya?, Kontan. https://keuangan.kontan.co.id/news/pembayaran-dengan-kartu-dan-mobile-banking-kian-pesat-mana-yang-jadi-primadonanya
- Sudarsono, H., Tumewang, Y. K., & Kholid, M. N. (2021). Customer adoption of Islamic banking services: Empirical evidence from Indonesia. The Journal of Asian Finance, Economics and Business, 8(3), 1193-1204. https://doi.org/10.13106/jafeb.2021.vol8.no3.1193
- Sudarsono, H., Kholid, M.N., Trisanty, A., Ash Shidiqie, J.S & Suseno, P . (2022). Examining the adoption of mobile banking: Empirical evidence from Indonesian Muslim students. Banks and Bank Systems, 17(2), 138-149. https://doi.org/10.21511/bbs.17(2).2022.12
- Suhartanto, D., Syarief, M. E., Chandra Nugraha, A., Suhaeni, T., Masthura, A., & Amin, H. (2021). Millennial loyalty towards artificial intelligence-enabled mobile banking. Evidence from Indonesian Islamic banks. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-12-2020-0380
- Tabachnick, B. G., & Fidell, L. S. (2007). Using multivariate statistics (5th ed.). Pearson
- Tarhini, A., El-Masri, M., Ali, M., & Serrano, A. (2016). Extending the UTAUT model to understand the customers’ acceptance and use of internet banking in lebanon a structural equation modeling approach. Information Technology and People, 29(4), 830-849. https://doi.org/10.1108/ITP-02-2014-0034
- Thaker, H. M. T., Thaker, M. A. M. T., Khaliq, A., Pitchay, A. A., & Hussain, H. I. (2021). Behavioural intention and adoption of internet banking among clients of Islamic banks in Malaysia: An analysis using UTAUT2. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-11-2019-0228
- Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478. https://doi.org/10.2307/30036540
- Yu, C. -S. (2012). Factors affecting individuals to adopt mobile banking: Empirical evidence from the UTAUT model. Journal of Electronic Commerce Research, 13(2), 105-121. https://www.scinapse.io/papers/133541039
References
Al-Ajlouni, A., & Al-Hakim, D. M. S. (2019). Financial technology in banking industry: Challenges and opportunities. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3340363
Alalwan, A. A., Dwivedi, Y. K., & Rana, N. P. (2017). Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust. International Journal of Information Management, 37(3), 99-110. https://doi.org/10.1016/j.ijinfomgt.2017.01.002
Alalwan, A. A., Dwivedi, Y. K., Rana, N. P., & Algharabat, R. (2018). Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk. Journal of Retailing and Consumer Services, 40, 125-138. https://doi.org/10.1016/j.jretconser.2017.08.026
Anam, K. (2023). Mobile banking makin banyak diminati, ini alasannya. CNBC Indonesia. https://www.cnbcindonesia.com/market/20231124085331-17-491650/mobile-banking-makin-banyak-diminati-ini-alasannya
Bagozzi, R. and Yi, Y. (1988) On the evaluation of structural equation models. Journal of the Academy of Marketing Sciences, 16, 74-94. http://dx.doi.org/10.1007/BF02723327
Baptista, G., & Oliveira, T. (2015). Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators. Computers in Human Behavior, 50, 418-430. https://doi.org/10.1016/j.chb.2015.04.024
Farzin, M., Sadeghi, M., Kharkeshi, F. Y., Ruholahpur, H., & Fattahi, M. (2021). Extending UTAUT2 in M-banking adoption and actual use behavior: Does WOM communication matter? Asian Journal of Economics and Banking, 5(2), 136-157. https://doi.org/10.1108/ajeb-10-2020-0085
Ghalandari, K. (2012). The effect of performance expectancy, effort expectancy, social influence and facilitating conditions on acceptance of e-banking services in Iran: The moderating role of age and gender. Middle-East Journal of Scientific Research, 12(6), 801-807. http://idosi.org/mejsr/mejsr12(6)12/8.pdf
Ghozali, I. & Latan, H. (2015). Partial least squares: Konsep, teknik dan aplikasi menggunakan program SmartPLS 3.0. Semarang: Badan Penerbit Universitas Diponegoro.
Im, I., Hong, S., & Kang, M. S. (2011). An international comparison of technology adoption: Testing the UTAUT model. Information and Management, 48(1), 1-8. https://doi.org/10.1016/j.im.2010.09.001
Khasbullah, N. F. (2022). Survey business IT outlook 2023 sharing vision: Mobile banking menjadi primadona, Sharingvision, https://sharingvision.com/insight/survey-2022-sharing-vision-mobile-banking-menjadi-primadona/
Kishore, S. V. K., & Sequeira, A. H. (2016). An empirical investigation on mobile banking service adoption in rural Karnataka. SAGE Open, 6(1), 1-21. https://doi.org/10.1177/2158244016633731
Kline, R. B. (2016). Principles and practices of structural equation modelling (4th ed.). Guilford Press.
Kwateng, K. O., Atiemo, K. A. O., & Appiah, C. (2019). Acceptance and use of mobile banking: an application of UTAUT2. Journal of Enterprise Information Management, 32(1), 118-151. https://doi.org/10.1108/JEIM-03-2018-0055
Mullan, J., Bradley, L., & Loane, S. (2017). Bank adoption of mobile banking: stakeholder perspective. International Journal of Bank Marketing, 12(7), 1-32. https://doi.org/10.1108/IJBM-09-2015-0145
Nuangjamnong, C. (2021). Investigation of factors influencing students’ intention to use banking services through smartphone devices during COVID-19 pandemic. International Journal of Economics and Business Administration, 9(1), 331-346. http://dx.doi.org/10.35808/ijeba/676
Oliveira, T., Faria, M., Thomas, M. A., & Popovič, A. (2014). Extending the understanding of mobile banking adoption: When UTAUT meets TTF and ITM. International Journal of Information Management, 34(5), 689-703. https://doi.org/10.1016/j.ijinfomgt.2014.06.004
Palau-Saumell, R., Forgas-Coll, S., Sánchez-García, J., & Robres, E. (2019). User acceptance of mobile apps for restaurants: An expanded and extended UTAUT-2. Sustainability, 11(4), 1-24. https://doi.org/10.3390/su11041210
Payne, E. M., Peltier, J. W., & Barger, V. A. (2018). Mobile banking and AI-enabled mobile banking: The differential effects of technological and nontechnological factors on digital natives’ perceptions and behavior. Journal of Research in Interactive Marketing, 12(3), 328-346. https://doi.org/10.1108/JRIM-07-2018-0087
Ramayah, T., Cheah, J., Chuah, F., Ting, H. & Memon, M. A. (2016). Partial least squares structural equation modeling (PLS-SEM) using SmartPLS 3.0: An Updated and Practical Guide to Statistical Analysis. Pearson Malaysia Sdn Bhd.
Ramírez-Correa, P., Grandón, E. E., Ramírez-Santana, M., & Órdenes, L. B. (2019). Explaining the use of social network sites as seen by older adults: The enjoyment component of a hedonic information system. International Journal of Environmental Research and Public Health, 16(10), 1673. https://doi.org/10.3390/ijerph16101673
Raza, S. A., Shah, N., & Ali, M. (2019). Acceptance of mobile banking in Islamic banks: Evidence from modified UTAUT model. Journal of Islamic Marketing, 10(1), 357-376. https://doi.org/10.1108/JIMA-04-2017-0038
Safitri, K. (2023). Jumlah transaksi dan nasabah mobile banking BCA tumbuh pada kuartal III-2023. Kompas. https://money.kompas.com/read/2023/10/20/110000126/jumlah-transaksi-dan-nasabah-mobile-banking-bca-tumbuh-pada-kuartal-iii-2023
Saksonova, S., & Kuzmina-Merlino, I. (2017). Fintech as financial innovation – The possibilities and problems of implementation. European Research Studies Journal, 20(3A), 961-973. https://www.ersj.eu/dmdocuments/2017-xx-3-a-66.pdf
Salamah, N. H. (2017). Impact of electronic banking services on bank transactions. International Journal of Economics and Finance, 9(2), 111-121. https://doi.org/10.5539/ijef.v9n2p111
Samsudeen, S. N., Selvaratnam, G., & Mohamed, A. H. H. (2020). Intention to use mobile banking services: an Islamic banking customers’ perspective from Sri Lanka. Journal of Islamic Marketing, 13(2), 410-433. https://doi.org/10.1108/JIMA-05-2019-0108
Santoso, A., Sudarsono, H., Hawariyuni, W. (2024). Young Muslim generations and sadaqah through digital platforms: Do sadaqah literacy and religiosity matter? Review of Islamic Social Finance and Entrepreneurship 3(1), 36-49. https://doi.org/10.20885/RISFE.vol3.iss1.art3
Shadiq, N. & Sudarsono, H. (2022). Analisis niat nasabah bank Syariah untuk menggunakan mobile banking, Jurnal Ilmiah Poli Bisnis, 14(1), 78-89 https://ejournal2.pnp.ac.id/index.php/jipb/article/view/770
Simamora, N. (2024). Pembayaran dengan kartu dan mobile banking kian pesat, mana yang jadi primadonanya?, Kontan. https://keuangan.kontan.co.id/news/pembayaran-dengan-kartu-dan-mobile-banking-kian-pesat-mana-yang-jadi-primadonanya
Sudarsono, H., Tumewang, Y. K., & Kholid, M. N. (2021). Customer adoption of Islamic banking services: Empirical evidence from Indonesia. The Journal of Asian Finance, Economics and Business, 8(3), 1193-1204. https://doi.org/10.13106/jafeb.2021.vol8.no3.1193
Sudarsono, H., Kholid, M.N., Trisanty, A., Ash Shidiqie, J.S & Suseno, P . (2022). Examining the adoption of mobile banking: Empirical evidence from Indonesian Muslim students. Banks and Bank Systems, 17(2), 138-149. https://doi.org/10.21511/bbs.17(2).2022.12
Suhartanto, D., Syarief, M. E., Chandra Nugraha, A., Suhaeni, T., Masthura, A., & Amin, H. (2021). Millennial loyalty towards artificial intelligence-enabled mobile banking. Evidence from Indonesian Islamic banks. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-12-2020-0380
Tabachnick, B. G., & Fidell, L. S. (2007). Using multivariate statistics (5th ed.). Pearson
Tarhini, A., El-Masri, M., Ali, M., & Serrano, A. (2016). Extending the UTAUT model to understand the customers’ acceptance and use of internet banking in lebanon a structural equation modeling approach. Information Technology and People, 29(4), 830-849. https://doi.org/10.1108/ITP-02-2014-0034
Thaker, H. M. T., Thaker, M. A. M. T., Khaliq, A., Pitchay, A. A., & Hussain, H. I. (2021). Behavioural intention and adoption of internet banking among clients of Islamic banks in Malaysia: An analysis using UTAUT2. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-11-2019-0228
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478. https://doi.org/10.2307/30036540
Yu, C. -S. (2012). Factors affecting individuals to adopt mobile banking: Empirical evidence from the UTAUT model. Journal of Electronic Commerce Research, 13(2), 105-121. https://www.scinapse.io/papers/133541039