Main Article Content

Abstract

This study focuses on the adaptation of Islamic-mystic magazines into religious soap operas in Indonesia. This study concludes that for the producers, Islamic soap opera plays an economic function: to get more audiences and more economic profit. But, for the audience, religious soap opera plays a cultural function: to maintain and reconfirm their traditional beliefs. It leads us to the theoretical conclusion that this adaptation practice is a mechanism of self-translation of Javanese culture.

Keywords

Islam representation Islamic-mystic magazine religious soap opera market orientation cultural self-translation

Article Details

Author Biography

Muzayin Nazaruddin, Department of Communications Science Islamic University of Indonesia

Department of Communications Science
Islamic University of Indonesia

How to Cite
Nazaruddin, M. (2019). Representing Islam: old myths in the new medium. Asian Journal of Media and Communication, 2(2), 19–27. https://doi.org/10.20885/asjmc.vol2.iss2.art4