Representing Islam: old myths in the new medium

Muzayin Nazaruddin

Abstract

This study focuses on the adaptation of Islamic-mystic magazines into religious soap operas in Indonesia. This study concludes that for the producers, Islamic soap opera plays an economic function: to get more audiences and more economic profit. But, for the audience, religious soap opera plays a cultural function: to maintain and reconfirm their traditional beliefs. It leads us to the theoretical conclusion that this adaptation practice is a mechanism of self-translation of Javanese culture.

 

Keywords: Islam representation; Islamic-mystic magazine; religious soap opera; market orientation;

 cultural self-translation.

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Lisensi Creative Commons
Asian Journal of Media and Communication oleh Department of Communication Universitas Islam Indonesia disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.
Berdasarkan ciptaan pada http://journal.uii.ac.id/index.php/AJMC.