E-Da’wah : The message construction

Winda Primasari, Yudha Asmara


E-dakwah (Electronic da’wah) is a term used to describe a preach that is publicly shared using the electronic media platform. In this study, the term E-da’wah refers to a message shared in social media, especially facebook fanpage. This study investigated the construction of da’wah message used by Ustadz in his facebook fanpage using the Pan and Kosicki’s framing analysis. In addition, in-depth-interview was also applied to collect data. The findings show that most da’wah message shared in facebook fanpage was constructed carefully to trigger discussions, critical thinking and also increase faith of the followers.

Keywords : E-dakwah; facebook fanpage; social media; religious activity; Ustadz

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