E-Daâ€™wah : The message construction
E-dakwah (Electronic daâ€™wah) is a term used to describe a preach that is publicly shared using the electronic media platform. In this study, the term E-daâ€™wah refers to a message shared in social media, especially facebook fanpage. This study investigated the construction of daâ€™wah message used by Ustadz in his facebook fanpage using the Pan and Kosickiâ€™s framing analysis. In addition, in-depth-interview was also applied to collect data. The findings show that most daâ€™wah message shared in facebook fanpage was constructed carefully to trigger discussions, critical thinking and also increase faith of the followers.
Keywords : E-dakwah; facebook fanpage; social media; religious activity; Ustadz
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