The use of hybrid media system in a permanent campaign: Multi modalities study on presidential vlog of the president of the Republic of Indonesia Joko Widodo

Suryo Prabandono, Mr Eriyanto


This article analyzes how permanent campaign in a hybrid media system works in Indonesia political context. It describes the application of personal Vlog in Youtube, as a hybrid media platform, used by President of The Republic of Indonesia Joko Widodo during his presidency as one of his communication tools to Indonesian people. With multi modalities analysis, the study showed that the usage of ‘Vlog’ President Joko Widodo is considered as a form of a permanent campaign to reach younger audience for the 2019 presidential election. The author discusses how the hybrid media platform is used during permanent campaign and describes the problems with the hybrid media approaches in a permanent campaign.

Keywords: hybrid media system; Joko Widodo; vlog; permanent campaign;

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