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Abstract
This article analyzes how permanent campaign in a hybrid media system works in Indonesia political context. It describes the application of personal Vlog in Youtube, as a hybrid media platform, used by President of The Republic of Indonesia Joko Widodo during his presidency as one of his communication tools to Indonesian people. With multi modalities analysis, the study showed that the usage of ‘Vlog’ President Joko Widodo is considered as a form of a permanent campaign to reach younger audience for the 2019 presidential election. The author discusses how the hybrid media platform is used during permanent campaign and describes the problems with the hybrid media approaches in a permanent campaign.
Keywords: hybrid media system; Joko Widodo; vlog; permanent campaign;
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References
- Bezemer, J. & C. Jewitt (2010). Multimodal Analysis: Key issues. In: L. Litosseliti (ed),Research Methods in Linguistics. London: Continuum. pp. 180-197.
- Chadwick, A. (2013). The Hybrid Media System: Politics and Power. Oxford University Press.
- Chadwick, A. (2012). Recent Shifts in the Relationship between the Internet and Democratic Engagement in Britain and the United States: Granularity, Informational Exuberance, and Political Learning. In E. Anduiza, M. Jensen and L. Jorba (eds.), Digital Media and Political Engagement Worldwide: A Comparative Study. Cambridge University Press Doherty, J. B. (2012). The Rise of President’s Permanent Campaign. www.kansaspress.ku.edu . Kaid, Lynda Lee (2004). Handbook of Political Communication Research. Lawrence Erlbaum Associates. Kress, G. (2009). Multimodality: a Social Semiotic Approach to Contemporary Communication.London: Routledge.
- Marshment, Jennifer Lees-. (2009). Political Marketing: Principles and Applications. Routledge.
- Patrut, B. (2014). Social Media in Politics; Case Studies on the Political Power of Social Media. Springer.
- Nielsen Report. (2017). The New Trend of Indonesia’s Netizens: How and Where Digitals Consumers Watching Video Online. Nielsen Company.
- Get Craft Report. (2017). Indonesia’s Digital and Content Marketing Report in 2017.Get Craft Indonesia.
References
Bezemer, J. & C. Jewitt (2010). Multimodal Analysis: Key issues. In: L. Litosseliti (ed),Research Methods in Linguistics. London: Continuum. pp. 180-197.
Chadwick, A. (2013). The Hybrid Media System: Politics and Power. Oxford University Press.
Chadwick, A. (2012). Recent Shifts in the Relationship between the Internet and Democratic Engagement in Britain and the United States: Granularity, Informational Exuberance, and Political Learning. In E. Anduiza, M. Jensen and L. Jorba (eds.), Digital Media and Political Engagement Worldwide: A Comparative Study. Cambridge University Press Doherty, J. B. (2012). The Rise of President’s Permanent Campaign. www.kansaspress.ku.edu . Kaid, Lynda Lee (2004). Handbook of Political Communication Research. Lawrence Erlbaum Associates. Kress, G. (2009). Multimodality: a Social Semiotic Approach to Contemporary Communication.London: Routledge.
Marshment, Jennifer Lees-. (2009). Political Marketing: Principles and Applications. Routledge.
Patrut, B. (2014). Social Media in Politics; Case Studies on the Political Power of Social Media. Springer.
Nielsen Report. (2017). The New Trend of Indonesia’s Netizens: How and Where Digitals Consumers Watching Video Online. Nielsen Company.
Get Craft Report. (2017). Indonesia’s Digital and Content Marketing Report in 2017.Get Craft Indonesia.