The evaluation of the transformation of government public relations in the new media era
New media creates ways to interact between government and relevant stakeholders. Nowadays, public have an opportunity to participate and engage in direct dialogue with the government. This research applied qualitative methodology with case study on The Audit Board of The Republic of Indonesia (BPK RI). Aimed to evaluate the implementation of the transformation of government public relations performed by Public Relations and International Cooperation Bureau, The Audit Board of the Republic Indonesia (BPK RI) in the new media era, this research finds that the audit institution facing ethical dillemas and challenges through interactive features provided by the new media.
Keywords: government public relation; new media; transformation
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