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Brawijaya University (UB) oneway policy issued by Malang Government (Pemerintah Kota Malang) has created conflicts with Penanggungan’s local community. This conflict seemed to be happened because there was uneffective communication local people and the government which related to the trust constructed between two parties. The aims of this research are to know, to analyze, and to describe the concept of Government and Citizen relationship in case of UB one way policy and then conclude the Penanggungan local community’s trust to Malang Government based on Public Relations model was used. This research used descriptive qualitative method and supported with qualitative content analysis. The subjects were Penanggungan local community that involved in refusal action of one way policy that chosen by snowball sampling technique and Public Relations of Pemerintah Kota Malang. The result of this research describes that the concept of Government and Citizen relationship in case of UB one way policy that are: (1) Pemerintah Kota Malang haven’t fair enough yet on the process from formulation until implementation of UB one way policy. This policy is unilateral, Malang Government made this policy without any contributions from Penanggungan local community and , (2) Malang Government and Penanggungan local community should be united and have a good terms, but the fact showed that they were apart and produced unfavorable policy. Next, Malang Government changed their Public Relations model in the process of formulation, implementation, and conflict resolution. It was symmetric model but then has shifted into asymmetric model in case of UB one way policy. Finally, Penanggungan local communitys believe that Malang Government can solve this problem wisely. But, Penanggungan local community failed to see any goodwills and initiative to solve the problem of UB one way policy.

Keywords: Communication; Public Relations model; Excellence Theory; Organizational-Public Relationship; Trust;

Article Details

Author Biographies

Muhammad Mukhsin Sultoni, Faculty of Social and Political Science, University of Indonesia, Jakarta

Student of Post Graduate Communication Management, Faculty of Social and Political Science, University of Indonesia, Jakarta

Eduard Lukman, Faculty of Social and Political Science, University of Indonesia, Jakarta

Lecturer of Post Graduate Communication Management, Faculty of Social and Political Science, University of Indonesia, Jakarta


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