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Abstract
This paper aims to discuss about crisis communication activities using official website in educational organizations. The case of this paper is how Islamic University of Indonesia (UII) responding the crisis following the death of three students in UII freshman orientation program. The data of this research using UII official statement that posted in the university official website between 23 January 2017- 31 January 2017. The consideration to choose the time frame because it was the most critical moment for UII. The discussion using crisis communication concept by Coombs (2006): the form and and the content. Form is what organization should do, and content is what kind of message that organization state in order to respond crisis. In the form aspects, UII use the official website to share the official statement immediately; and practice the partial openness. In the content aspects, UII use the acceptance strategy that consist of full apology and remediation
Keywords: crisis communication; cyber public relations; educational organizations; official website;
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References
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- Ariani, R. (2016). “Peran Public Relations Dalam Manajemen Isu di UGM (Studi Kasus Peran Humas UGM dalam Mengelola Isu Relokasi Kantin Humaniora Mandiri UGM)â€. Master Thesis. Yogyakarta: Pascasarjana Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Gadjah Mada
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References
Argenti, P.A. (2009). Corporate Communication. New York: McGraw-Hill.
Ariani, R. (2016). “Peran Public Relations Dalam Manajemen Isu di UGM (Studi Kasus Peran Humas UGM dalam Mengelola Isu Relokasi Kantin Humaniora Mandiri UGM)â€. Master Thesis. Yogyakarta: Pascasarjana Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Gadjah Mada
Borda, J.L. & Mackey-Kallis, S. (2004). "A Model for Crisis Management", in Dan Millar & Robert L.Heath (Editos) Responding to Crisis: A Rhetorical Approach to Crisis Communication. Mahwah, NJ: Lawrence Erlbaum Associates
Coombs, T.W. (2006). “Crisis Management: A Communicative Approach†in Carl H.Botan & Vincent Hazelton (Editors). Public Relations Theory II. Mahwah, NJ: Lawrence Erlbaum Assocciates
Cornelissen, J. (2011). Corporate Communication: A Guide to Theory and Practice 3rd Edition. Los Angeles: SAGE
Dewa Broto, G.S. (2014). The PR: Tantangan Public Relations di Era Keterbukaan Informasi. Jakarta: Gramedia Pustaka Utama
Gainey, B.S. 2010. “Educational Crisis Management Practices Tentatively Embrace the New Media†in W. Timothy Coombs & Sherry J.Holladay (Editors). The Handbook of Crisis Communication. Malden, MA: Wiley-Blackwell
Idris, I.K. (2010). “Manajemen Blog Korporat dalam Membentuk Citra Perusahaan (Studi Kasus Blog Perusahaan Jasa Konsultan PR Maerick Indonesia: www.maverickid.com)â€, in Dyah Hayu Rahmitasari (Editor) Potret Manajemen Media di Indonesia.. Yogyakarta: Total Media & Prodi Komunikasi UII
Kriyantono, R. (2012). Public Relation & Crisis Management. Jakarta: Kencana Prenada Media Group
McLennan, A. & Howell, G.V.J. (2011). "Social Networks and the Challenge for Public Relations". Asia Pacific Public Relations Journal Vol. 11, pp.11-19. http://www.deakin.edu.au/arts-ed/apprj/articles/11mclennan-howell.pdf , accessed date: December 25, 2013
Putra, I.G.N. (1999). Manajemen Hubungan Masyarakat. Yogyakarta: Universitas Atma Jaya
Prastya, N.M. (2011). “ Komunikasi Krisis di Era New Media dan Social Media†Jurnal Komunikasi 6 (1): 1-20. URL: http://journal.uii.ac.id/index.php/jurnal-komunikasi/article/view/6374/5734, acessed date : June 1, 2017
Prastya, N.M. (2016). Analisis Framing dalam Riset Public Relations. Jurnal Informasi 46 (2): 193-204. URL: https://journal.uny.ac.id/index.php/informasi/article/view/10565/pdf, accesed date: August 4, 2017
Ulmer, R.R., Sellnow, T.W., & Seeger, M.W. (2011). Effective Crisis Communication: Moving from Crisis to Opportunity, Second Edition. Los Angeles: SAGE