Main Article Content
Abstract
Corporate social responsibility (CSR) program is a form of corporate social responsibility in reducing the impact of its business activities, which in its implementation is supported by CSR corporate communication strategy to run effectively. The aim of the research is to analyze the implementation of SATU Indonesia Award activities, one of Astra's corporate social responsibility (CSR) program and measure the reputation of Astra corporation for the society. This research uses qualitative research method with descriptive study, with secondary data analysis to the program. This research is evaluative to the input, process, and output of the program. This research produced an indication of success in the implementation of the SATU Indonesia Award program as one of Astra's CSR programs, which as a People's implementation in the triple bottom line as well as corporate communication media is characterized by the acquisition of a positive reputation for Astra corporation.
Keywords: corporate social responsibility; implementation and corporate social responsibility; corporate reputation
Article Details
References
- Azheri, Busyra. (2012). Corporate Social Responsibility: Dari Voluntary menjadi Mandatory. Jakarta: PT Rajagrafindo Persada.
- Erni, R. Ernawan. (2007). Business Ethics. Bandung: Alfabeta
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- Rachmaningsih, Faridha. (2013). Penerapan Corporate Social Responsibility pada Media Sosial Studi Kasus Program Corporate Social Responsibility “Klik Hati†PT Merck Indonesia. Jurnal Ilmu Sosial dan Ilmu Politik. Vol 17. No 2. Edisi November 2013
- Porter, M. & Kramer, Mark. (2006). Strategy and Society: The Link Between Competitive Advantage Ana Corporate Social Responsibility. The December 2006 Issue
- Laporan Kinerja Sosial Astra. (2012). Mediaroom (Online) (https://www.astra.co.id/Media-Room/Press-Release/Laporan-Kinerja-Sosial-Tahun-2015-Konsistensi-Corporate-Social-Responsibility-CSR-Grup-Astra diakses pada 25 Mei 2017
- Astra Siapkan 60 Juta bagi Pemenang SATU Indonesia Award 2017. (2017) (Online) https://ekbis.sindonews.com/read/1190062/34/astra-siapkan-rp60-juta-bagi-pemenang-satu-indonesia-awards-2017-1490013270 diakses pada 25 Mei 2017
- https://swa.co.id/swa/csr-corner/csr-pendidikan-astra-bisa-menjadi-model-perusahaan-lain diakses pada 25 Mei 2017
References
Azheri, Busyra. (2012). Corporate Social Responsibility: Dari Voluntary menjadi Mandatory. Jakarta: PT Rajagrafindo Persada.
Erni, R. Ernawan. (2007). Business Ethics. Bandung: Alfabeta
Denzin, N.K. dan Lincoln, Y.S. (2009). Handbook of Qualitative Research. Yogyakarta: Pustaka Pelajar
Liman, Yakub. (2017). Astra: On Becoming Pride of the Nation. Jakarta: PT Gramedia Pustaka Utama
Sumodiningrat, Gunawan. (2012). 40 Tahun CSR Astra: Melangkah Maju Bersama Indonesia. Bogor: Sains Press
Sugiyono. (2005). Memahami Penelitian Kualitatif. Bandung: Alfabets
Rachman, M Nurdizal. Efendi, Asep dan Wicaksana, Emir. (2011). Panduan Lengkap Perencanaan CSR. Jakarta: Penebar Swadaya Grup
Alaida, Magdalena. (2009). Analisis Implementasi Corporate Social Responsibility (CSR) Pada PT Unilever Tbk., PT Astra International Tbk,. PT Aneka Tambang, PT Telkom Tbk.,PT CIMB Niaga Tbk. Jurnal Ilmu Ekonomi Universitas Indonesia. Desember 2009
Rachmaningsih, Faridha. (2013). Penerapan Corporate Social Responsibility pada Media Sosial Studi Kasus Program Corporate Social Responsibility “Klik Hati†PT Merck Indonesia. Jurnal Ilmu Sosial dan Ilmu Politik. Vol 17. No 2. Edisi November 2013
Porter, M. & Kramer, Mark. (2006). Strategy and Society: The Link Between Competitive Advantage Ana Corporate Social Responsibility. The December 2006 Issue
Laporan Kinerja Sosial Astra. (2012). Mediaroom (Online) (https://www.astra.co.id/Media-Room/Press-Release/Laporan-Kinerja-Sosial-Tahun-2015-Konsistensi-Corporate-Social-Responsibility-CSR-Grup-Astra diakses pada 25 Mei 2017
Astra Siapkan 60 Juta bagi Pemenang SATU Indonesia Award 2017. (2017) (Online) https://ekbis.sindonews.com/read/1190062/34/astra-siapkan-rp60-juta-bagi-pemenang-satu-indonesia-awards-2017-1490013270 diakses pada 25 Mei 2017
https://swa.co.id/swa/csr-corner/csr-pendidikan-astra-bisa-menjadi-model-perusahaan-lain diakses pada 25 Mei 2017