Pemasaran Hubungan Dan Optimalisasi Peran Manajer Menengah Dalam Perencanaan Dan Strategi Pemasaran

Albari Albari

Abstract

Preparation ofplanning andmarketing strategy development is an activity that must be done by marketing management in accordance with the duties and responsibilities. But in its development, these activities are often not run as expected, both of the process and implementation. This article provides a discourse that is needed in terms of planning and marketing strategies, particularly with regard to relationship marketing materials and optimizing the role of middle managers. To provide more complete understanding of this description, it also includes discussion of important aspects, such as the relationship with environmental analysis, internal and external marketing and performance evaluation.

Keywords

Planning, strategy, internal and external marketing, relationship marketing

Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Jurnal Aplikasi Bisnis [JABIS]
Published by: 
Diploma Program in Economics, Faculty of Economics
Universitas Islam Indonesia, Yogyakarta, Indonesia.

Creative Commons License
JABIS by http://journal.uii.ac.id/JABIS/ is licensed under a Creative Commons Attribution 4.0 International License.