Pemasaran Hubungan Dan Optimalisasi Peran Manajer Menengah Dalam Perencanaan Dan Strategi Pemasaran
Preparation ofplanning andmarketing strategy development is anÂ activity that must be done by marketing management in accordance with theÂ duties and responsibilities. But in its development, these activities are oftenÂ not run as expected, both of the process and implementation. This articleÂ provides a discourse that is needed in terms of planning and marketingÂ strategies, particularly with regard to relationship marketing materials andÂ optimizing the role of middle managers. To provide more completeÂ understanding of this description, it also includes discussion of importantÂ aspects, such as the relationship with environmental analysis, internal andÂ external marketing and performance evaluation.
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Jurnal Aplikasi Bisnis [JABIS]
Diploma Program in Economics, Faculty of Economics
Universitas Islam Indonesia, Yogyakarta, Indonesia.
JABIS by http://journal.uii.ac.id/JABIS/ is licensed under a Creative Commons Attribution 4.0 International License.