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Abstract
Batu City is one of the tourist destinations in Indonesia. In addition to very diverse tourist destinations, Batu City also has cultural characteristics that are very close to the community so that it can be used as an identity. For this reason, this community service focuses on the development and preservation of cultural products found in Batu City. This program associates with the Paguyuban Sangga Braja. This association has a very high concern for cultural products, especially the traditional headband or known as udeng. Udeng designed by the community is based on the history, philosophy, topography and local wisdom of Batu City. Although this udeng has received recognition from the local government, but the information and public awareness about this udeng is still very lacking. In fact, this association expects that this product can be used as a characteristic of Batu City as a tourist city that has a cultural identity. To overcome this problem, the solution offered is to digitalize this batik pattern of udeng and the registration for copyright.
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References
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- Deniar, S. M., Pratika, Y., & Effendi, T. D. (2021). Pendampingan dan Pengembangan Produk Udeng Sangga Braja dalam Rangka Melestarikan Ciri Khas Kota Batu. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 6(2), 166–175. https://doi.org/10.26905/abdimas.v6i2.5171
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References
Anholt, S. (2010). Places: Identity, Image and Reputation (1st ed.). London: Springer.
Deniar, S. M., Pratika, Y., & Effendi, T. D. (2021). Pendampingan dan Pengembangan Produk Udeng Sangga Braja dalam Rangka Melestarikan Ciri Khas Kota Batu. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 6(2), 166–175. https://doi.org/10.26905/abdimas.v6i2.5171
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., … Wang, Y. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, (May). https://doi.org/10.1016/j.ijinfomgt.2020.102168
Dwivedi, Y. K., Kapoor, K. K., & Chen, H. (2015). Social media marketing and advertising. The Marketing Review, 15(3), 289–309.
Intyaswono, S., Yulianto, E., & Mawardi, M. K. (2016). Peran Strategi City Branding Kota Batu dalam Trend Peningkatan Kunjungan Wisatawan Mancanegara. Jurnal Administrasi Bisnis, 30(1), 65–73. Retrieved from administrasibisnis.studentjournal.ub.ac.id%0A
Larasati, D., & Nazaruddin, M. (2016). Potensi Wisata Dalam Pembentukan City Branding Kota Pekanbaru. Jurnal Komunikasi, 10(2), 99–116. https://doi.org/10.20885/komunikasi.vol10.iss2.art1
Nuseir, M. T., & Aljumah, A. (2020). The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE. International Journal of Innovation, Creativity and Change, (3), 310–324.
Prasetyo, B. D., & Febriani, N. S. (2020). Strategi Branding: Teori dan Perspektif dalam Komunikasi Bisnis. Malang: UB Press.
Tuuk, W. P. (2017). Perlindungan Hak Kekayaan Intelektual (HKI) terhadap Pengetahuan dan Teknologi Tradisional Menurut Undang-Undang Nomor 13 Tahun 2016 tentang Paten. Lex Privatum, 5(4).
Zhang, L., & Zhao, S. X. (2009). City branding and the Olympic effect: A case study of Beijing. Cities, 26(5), 245–254. https://doi.org/10.1016/j.cities.2009.05.002