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Abstract
Penggunaan digital marketing ke dalam rencana pemasaran perusahaan secara keseluruhan telah menjadi sangat penting karena kemajuan teknologi informasi dan meluasnya penggunaan internet. Namun, sejumlah besar UMKM menghadapi tantangan dalam mengadopsi strategi pemasaran digital, terutama karena kurangnya pemahaman dan kemahiran mereka dalam bidang ini. Sesi pelatihan ini diadakan di Dukuh Kalangan, tepatnya di Desa Genengsari, dengan fokus khusus pada UMKM Catering Bu Kam Snack yang belum mengadopsi strategi pemasaran digital. Tujuan dari program pelatihan ini adalah untuk meningkatkan pemahaman peserta UMKM mengenai prinsip-prinsip dasar pemasaran digital, keunggulannya, dan konten terkait yang berkaitan dengan bidang tersebut. Hasil dari program pelatihan dan pendampingan ini mencakup pengembangan keterampilan pembuatan Logo, kemahiran dalam memanfaatkan WhatsApp Business, kompetensi dalam memanfaatkan Google Business, dan pembentukan Akun Lynk.id. Berdasarkan pelatihan dan pendampingan yang dilakukan, maka dapat disimpulkan bahwa UMKM Catering Bu Kam Snack telah siap untuk memulai pemasaran digital.
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References
- Babu, V.H., and Reddy, S.V.S. (2022). Social Media As A Marketing Tool In MSMEs In India – A Study. International Journal of Advanced Research in Management. Volume 13, Issue 1, January-December 2022, pp. 183-193. DOI: https://doi.org/10.17605/OSF.IO/K6GT
- Bird, D., (2007), Commonsense Direct & Digital Marketing, Kogan, London.
- Carson, M., Maxwell, L., Lyons, L., and Roy, A., (2016). Under-Skilled and Out-Of-Time: How SMES are Marketing Through Social Media. Journal of Business Administration Spring
- Chaffey, D., & Smith, P. R, (2008), e-Marketing Excellence: Planning and optimizing your digital marketing, Elsevier, USA
- Chatterjee, S., and Kar, A.K. (2020). Why Do Small and Medium Enterprises Use Social Media Marketing and What is The Impact: Empirical Insights from India, International Journal of Information Management,Volume 53, 102103. https://doi.org/10.1016/j.ijinfomgt.2020.102103.
- Joshi, S. (2023, February 16). Top 10 Benefits and Features of WhatsApp Business. Cooby. https://www.cooby.co/en/post/whatsapp-business-features-and-benefits.
- Kainat, K., and Patrizi, J. (2020). Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness: A Multiple-Case Study. (Skripsi Thesis, Linnaeus University).
- Kannan, P.K., & Hongshuang, L. (2016). Digital marketing: A Framework, Review and Research Agenda. International Journal of Research in Marketing.
- Khan, F., & Siddiqui, K. (2013). The Importance of Digital marketing: An Exploratory Study to Find The Perception and Effectiveness of Digital marketing amongst The Marketing Proffesionals in Pakistan. Journal of Information Systems and Operations Management, 1-8.
- Pim. (2022, December 27). Top 9 benefits of using WhatsApp Business. Trengo. https://trengo.com/blog/whatsapp-business-benefits
- Ryan, D., & Jones, C., (2009), Understanding Digital Marketing : Marketing strategies for engaging the digital generation, Kogan, London.
- Sanjaya, R., & Tarigan, J. (2009). Creative Digital Marketing. Jakarta: Elex Media Komputindo.
- Stockdale, Ahmed, & Scheepers. (2012). Identifying Business Value from The Use of Social Media: An SME Perspective. Pacific Asia Conference on Information Systems. Association for Inforamtion System Electronic Library.
- Suariedewi, I.G.A.A.M., Adyatma, I.W.C., Wulandari, I.G.A. (2022). The Impact of Social Media Marketing for MSMEs Sustainability in Covid-19 Period. Journal of Business and Management Review, Vol. 3 No. 9 Page 641-655. https://doi.org/10.47153/jbmr39.4602022.
- Suwardikun, Didit W. (2000). Merubah Citra Melalui Perubahan Logo. Bandung: ITB Library.
- Wardhana, Aditya. (2015). Strategi Digital Marketing dan Implikasinya Pada Keunggulan Bersaing UMK di Indonesia. In Seminar Nasional Keuangan dan Bisnis IV (pp. 327–337). Universitas Pendidikan Indonesia.
References
Babu, V.H., and Reddy, S.V.S. (2022). Social Media As A Marketing Tool In MSMEs In India – A Study. International Journal of Advanced Research in Management. Volume 13, Issue 1, January-December 2022, pp. 183-193. DOI: https://doi.org/10.17605/OSF.IO/K6GT
Bird, D., (2007), Commonsense Direct & Digital Marketing, Kogan, London.
Carson, M., Maxwell, L., Lyons, L., and Roy, A., (2016). Under-Skilled and Out-Of-Time: How SMES are Marketing Through Social Media. Journal of Business Administration Spring
Chaffey, D., & Smith, P. R, (2008), e-Marketing Excellence: Planning and optimizing your digital marketing, Elsevier, USA
Chatterjee, S., and Kar, A.K. (2020). Why Do Small and Medium Enterprises Use Social Media Marketing and What is The Impact: Empirical Insights from India, International Journal of Information Management,Volume 53, 102103. https://doi.org/10.1016/j.ijinfomgt.2020.102103.
Joshi, S. (2023, February 16). Top 10 Benefits and Features of WhatsApp Business. Cooby. https://www.cooby.co/en/post/whatsapp-business-features-and-benefits.
Kainat, K., and Patrizi, J. (2020). Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness: A Multiple-Case Study. (Skripsi Thesis, Linnaeus University).
Kannan, P.K., & Hongshuang, L. (2016). Digital marketing: A Framework, Review and Research Agenda. International Journal of Research in Marketing.
Khan, F., & Siddiqui, K. (2013). The Importance of Digital marketing: An Exploratory Study to Find The Perception and Effectiveness of Digital marketing amongst The Marketing Proffesionals in Pakistan. Journal of Information Systems and Operations Management, 1-8.
Pim. (2022, December 27). Top 9 benefits of using WhatsApp Business. Trengo. https://trengo.com/blog/whatsapp-business-benefits
Ryan, D., & Jones, C., (2009), Understanding Digital Marketing : Marketing strategies for engaging the digital generation, Kogan, London.
Sanjaya, R., & Tarigan, J. (2009). Creative Digital Marketing. Jakarta: Elex Media Komputindo.
Stockdale, Ahmed, & Scheepers. (2012). Identifying Business Value from The Use of Social Media: An SME Perspective. Pacific Asia Conference on Information Systems. Association for Inforamtion System Electronic Library.
Suariedewi, I.G.A.A.M., Adyatma, I.W.C., Wulandari, I.G.A. (2022). The Impact of Social Media Marketing for MSMEs Sustainability in Covid-19 Period. Journal of Business and Management Review, Vol. 3 No. 9 Page 641-655. https://doi.org/10.47153/jbmr39.4602022.
Suwardikun, Didit W. (2000). Merubah Citra Melalui Perubahan Logo. Bandung: ITB Library.
Wardhana, Aditya. (2015). Strategi Digital Marketing dan Implikasinya Pada Keunggulan Bersaing UMK di Indonesia. In Seminar Nasional Keuangan dan Bisnis IV (pp. 327–337). Universitas Pendidikan Indonesia.