Article Sidebar

Submitted
May 10, 2025
Accepted
June 25, 2025
Published
June 26, 2025
Download
PDF
Statistic
Read Counter : 145 Download : 70

Main Article Content

Abstract

UKM Toolsku 3D Printing is one of the creative business actors in Kalasan District, Yogyakarta that produces goods based on 3D printing technology according to consumer demand. Despite having good production capacity, partners face obstacles in optimizing digital product marketing, limited attractive packaging, and low consumer awareness of the brands they own. These problems cause stagnation in business growth and low absorption of filament production. To overcome these challenges, this community service activity was carried out using a design thinking approach, which consists of five stages: empathize, define, ideate, prototype, and test. Through a participatory approach, partners are actively involved in every stage from identifying problems, formulating solutions, to implementing business process digitalization strategies. The main activities include introducing the concept of MSME digitalization, training in implementing information technology-based work systems, mentoring in improving branding and product packaging designs, creating digital e-catalogs on e-commerce platforms, and digital marketing training through social media. The results of the activities showed a significant increase in partners' understanding of digital technology, strengthening brand identity, and increasing engagement and market reach through online platforms. This activity has succeeded in forming the foundation of a sustainable digital system that is responsive to market needs. In addition, partners have demonstrated continued initiatives such as the appointment of special staff for digital marketing, reflecting the sustainability of the interventions carried out. Thus, this activity not only increases the internal capacity of UKM Toolsku, but can also be used as a model for digital-based empowerment for other UKMs in the current era of digital transformation.

Keywords

UMKM design thinking E-Commerce Digital Marketing

Article Details

References

  1. Adoe, V. S. (2022). Buku Ajar E-commerce. CV. Feniks Muda Sejahtera.
  2. Anggraini, D. (2022). Inovasi dan strategi pemasaran digital dalam meningkatkan daya saing UMKM. Jurnal Inovasi Bisnis, 2(7), 200-215.
  3. Arifin, J. (2020). Peran Teknologi Informasi dalam Meningkatkan Daya Saing UMKM di Yogyakarta. Jurnal Ekonomi dan Bisnis, 2(15), 120-135.
  4. Cihuy, P. G. (2019). Mencari Peluang di Revolusi Industri 4.0 Untuk Melalui Era Disrupsi 4.0 : Queen Publisher. Queen Publisher.
  5. Hamid, N., & Makmur, M. R. (2024). Identifikasi Faktor Daya Saing UMKM di Buton Tengah Provinsi Sulawesi Tenggara dengan Pendekatan Fishbone. Jurnal Ilmu Manajemen Sosial Humanora (JIMSH), 96-116.
  6. Kaswinata, Harahap, I., Nawawi, Z. M., & Syahputra, A. (2023). Signifikansi Perananan Umkm Dalam Pembangunan Ekonomi di Kota Medan Dalam Perspektif Syariah. Jurnal Tabarru': Islamic Banking and Finance, 2(6), 718-728. doi:https://doi.org/10.25299/jtb.2023.vol6(2).15302
  7. Mardiana, R., Fahdillah, Y., Kadar, M., Hassandi, I., & R, M. (2024). Implementasi Transformasi Digital dan Kecerdasan Buatan Sebagai Inovasi Untuk UMKM pada Era Revolusi Industri 4.0. Jurnal Ilmu Manajemen dan Kewirausahaan (JUMANAGE), 1(3), 266-277. doi:https://doi.org/10.33998/jumanage.2024.3.1.1552
  8. Mawardi, M. K., Fanani , D., Supriono , & Rifky , M. (2022). Strategi pemasaran UMKM: membangun brand awareness UMKM kuliner melalui digital marketing. Sleman: Deepublish.
  9. Nalini, S. N. (2021). Dampak Dampak covid-19 terhadap Usaha MIkro, Kecil dan Menengah. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 4(1), 662-669. doi:https://doi.org/https://doi.org/10.36778/jesya.v4i1.278
  10. Ninvika, D. H., Junitasari, Y., Nurfitriani, I. A., Aulia, Y., & Sahara, S. (2023). Dampak Perubahan Teknologi Sistem Logistik di Pelabuhan. Jurnal Ilmiah Wahana Pendidikan, 14(9), 273-289. doi:https://doi.org/10.5281/zenodo.8173446
  11. Nugroho, A. (2022). Optimalisasi e-commerce untuk meningkatkan penjualan UMKM: Kasus Bakpia di Yogyakarta. Jurnal Teknologi dan Bisnis, 1(14), 75-90.
  12. Nurjaman, K. (2022). Pemberdayaan E-Commerce di Kalangan Pelaku UMKM di Indonesia. Jurnal Abdimas Peradaban, 3(1), 34-40. doi:https://doi.org/10.54783/ap.v3i1.6
  13. Saputra, G. W., & Sri Ardani, I. A. (2020). Pengaruh Digital Marketing, Word Of Mouth dan Kualitas Pelayanan Terhadap Keputusan Pembelian. E-Jurnal Manajemen Universitas Udayana, 7(9), 2596-2620. doi:https://doi.org/10.32670/coopetition.v13i2.1057
  14. Sari, R. (2021). Analisis penggunaan media sosial dalam pemasaran produk UMKM: Fokus pada Bakpia Wong Yogyakarta. Jurnal Komunikasi Bisnis, 3(12), 200-215.
  15. Setiawan, R. (2020). Dampak pemasaran digital terhadap pertumbuhan UMKM di Yogyakarta. Jurnal Ekonomi dan Bisnis Terapan, 2(13), 130-145.
  16. Syam, S., Kasma, S., & Sulaiman, S. (2024). Pelatihan dan Pendampingan UMKM Handcraft dan Souvenir Lokal Luwu Menggunakan 3D Printing. 3(4), 1092-1098. doi: https://doi.org/10.53769/jai.v4i3.943
  17. Utami, N. (2019). Penggunaan SEO dalam meningkatkan visibilitas UMKM: Studi kasus Bakpia Wong. Jurnal Teknologi Informasi dan Bisnis, 1(8), 60-75.
  18. Wiranata, I. A., Agung, A. A., & Prayoga, I. S. (2021). Pengaruh Digital Marketing, Quality Product Dan Brand Image Terhadap Keputusan Pembelian Roti Di Holland Bakery Batubulan. Jurnal EMAS, 3(1), 133-146. doi:https://doi.org/10.30388/emas.v2i3.1827