Main Article Content
Abstract
This study aims to analyze and obtain empirical evidence of deceptive behavior as a moderating variable of trust in purchasing through e-commerce purchase intentions. The data of this research were obtained from the results of collecting a questionnaire of 100 respondents who were consumers who had made transactions through e-commerce sites. Testing the hypothesis in this study using the measurement model (Outer Model) and structural models (Inner Model) with the application of Partial Least Square (PLS). The PLS program used is SmartPLS version 3.02.8. The results of this study indicate that trust has a positive effect on purchase intentions. However, with deceptive behavior as moderation, deceptive behavior weakens the relationship between trust in purchasing through E-Commerce and purchase intention as a mediating variable. Purchase intention is proven to be a mediating variable that mediates trust in mentally buying. The government should be more assertive in handling cases of e-commerce crime that are rife to create security and comfort for e-commerce site users.
Keywords
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References
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- Anwar, R., & Adidarma, W. (2016). Penngaruh Kepercayaan Dan Risiko Pada Minat Beli Belanja Online. Jurnal Manajemen Dan Bisnis Sriwijaya, 14(2), 155–168.
- Ariwibowo, D. P. J., & Nugroho, M. A. (2013). Pengaruh trust dan perceived of risk terhadap niat untuk bertransaksi menggunakan e-commerce. Jurnal Nominal, 2(1), 11–35.
- Bojang, I., Medvedev, M. A., Spasov, K. B., & Matvevnina, A. I. (2017). Determinants of trust in B2C e-commerce and their relationship with consumer online trust. AIP Conference Proceedings 1910, 020001. https://doi.org/10.1063/1.5013938
- Cho, J. (2016). The impact of post-adoption beliefs on the continued use of health apps. International Journal of Medical Informatics, 87, 75–83.
- Ghozali, I., & Latan, H. (2015). Partial Least Squares : Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 (2nd ed.). Badan Penerbit Universitas Dipenogoro Semarang.
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- Kholid, M. N., Urumsah, D., & Hamdani, R. (2018). Expectation confirmation model in the transportation order applications: gender differences. Proceedings of the 31st International Business Information Management Association Conference.
- Kim, S., & Park, H. (2013). Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance. International Journal of Information Management, 33(2), 318–332. https://doi.org/10.1016/j.ijinfomgt.2012.11.006
- Koufaris, M., & Hampton-Sosa, W. (2004). The development of initial trust in an online company by new customers. Information and Management, 41(3), 377–397. https://doi.org/10.1016/j.im.2003.08.004
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- Martinez, B., & Kim, S. (2011). Predicting purchase intention for private sale sites. Journal of Fashion Marketing and Management, 16(3), 342–365. https://doi.org/10.1108/03090560410539302
- McKnight, D. H., & Chervany, N. L. (2001). What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology. International Journal of Electronic Commerce, 6(2), 35–59. https://doi.org/10.1080/10864415.2001.11044235
- Meutia, S. D., & Meldi, T. K. (2017). Pengaruh resepsi risiko, persepsi manfaat dan kepercayaan terhadap niat pembelian konsumen di portal e-commerce. Jurnal Iilmiah Mahasiswa Ekonomi Manajemen, 2(1), 202–223.
- Puspitarini, D. A. (2020). Pengaruh kepercayaan terhadap keputusan transakasi menggunakan e-commerce dengan niat transaksi sebagai variabel mediasi. Jurnal Ekonomi, Bisnis, Dan Industri, 2(2), 25–32.
- Sumartono, Urumsah, D., & Hamdani, R. (2020). Skills of the forensic accountants in revealing fraud in public sector: The Case of Indonesia. Journal of Accounting and Investment, 21(1), 180–194. https://doi.org/10.18196/jai.2101144
- Yunita, R. D., Yulianeu, Haryono, A. T., & Gagah, E. (2017). Pengaruh kepercayaan konsumen, kemudahan dan kualitas informasi terhadap keputusan pembelian secara online dengan minat beli sebagai variabel intervening (Studi pada pengguna situs jual beli Bukalapak.com). Journal of Management, 3(3), 1–7.
References
Ajzen, & Fishbein, M. (1980). Understanding Attitudes And Predicting Sosial Behavior. Englewood Cliffs. Nj: Prentice-Hall.
Anwar, R., & Adidarma, W. (2016). Penngaruh Kepercayaan Dan Risiko Pada Minat Beli Belanja Online. Jurnal Manajemen Dan Bisnis Sriwijaya, 14(2), 155–168.
Ariwibowo, D. P. J., & Nugroho, M. A. (2013). Pengaruh trust dan perceived of risk terhadap niat untuk bertransaksi menggunakan e-commerce. Jurnal Nominal, 2(1), 11–35.
Bojang, I., Medvedev, M. A., Spasov, K. B., & Matvevnina, A. I. (2017). Determinants of trust in B2C e-commerce and their relationship with consumer online trust. AIP Conference Proceedings 1910, 020001. https://doi.org/10.1063/1.5013938
Cho, J. (2016). The impact of post-adoption beliefs on the continued use of health apps. International Journal of Medical Informatics, 87, 75–83.
Ghozali, I., & Latan, H. (2015). Partial Least Squares : Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 (2nd ed.). Badan Penerbit Universitas Dipenogoro Semarang.
Hossain, S. F. A., Nurunnabi, M., Hussain, K., & Saha, S. K. (2019). Effects of variety-seeking intention by mobile phone usage on university students’ academic performance. Cogent Education, 6(1), 1–18.
Kholid, M. N., Urumsah, D., & Hamdani, R. (2018). Expectation confirmation model in the transportation order applications: gender differences. Proceedings of the 31st International Business Information Management Association Conference.
Kim, S., & Park, H. (2013). Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance. International Journal of Information Management, 33(2), 318–332. https://doi.org/10.1016/j.ijinfomgt.2012.11.006
Koufaris, M., & Hampton-Sosa, W. (2004). The development of initial trust in an online company by new customers. Information and Management, 41(3), 377–397. https://doi.org/10.1016/j.im.2003.08.004
Maharama, A. R., & Kholis, N. (2018). Pengaruh kepercayaan, kemudahan, dan presepsi risiko terhadap keputusan pembelian jasa gojek di kota Semarang yang dimediasi minat beli sebagai variabel intervening. Jurnal Ekonomi Dan Bisnis, 19(2), 203–213.
Martinez, B., & Kim, S. (2011). Predicting purchase intention for private sale sites. Journal of Fashion Marketing and Management, 16(3), 342–365. https://doi.org/10.1108/03090560410539302
McKnight, D. H., & Chervany, N. L. (2001). What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology. International Journal of Electronic Commerce, 6(2), 35–59. https://doi.org/10.1080/10864415.2001.11044235
Meutia, S. D., & Meldi, T. K. (2017). Pengaruh resepsi risiko, persepsi manfaat dan kepercayaan terhadap niat pembelian konsumen di portal e-commerce. Jurnal Iilmiah Mahasiswa Ekonomi Manajemen, 2(1), 202–223.
Puspitarini, D. A. (2020). Pengaruh kepercayaan terhadap keputusan transakasi menggunakan e-commerce dengan niat transaksi sebagai variabel mediasi. Jurnal Ekonomi, Bisnis, Dan Industri, 2(2), 25–32.
Sumartono, Urumsah, D., & Hamdani, R. (2020). Skills of the forensic accountants in revealing fraud in public sector: The Case of Indonesia. Journal of Accounting and Investment, 21(1), 180–194. https://doi.org/10.18196/jai.2101144
Yunita, R. D., Yulianeu, Haryono, A. T., & Gagah, E. (2017). Pengaruh kepercayaan konsumen, kemudahan dan kualitas informasi terhadap keputusan pembelian secara online dengan minat beli sebagai variabel intervening (Studi pada pengguna situs jual beli Bukalapak.com). Journal of Management, 3(3), 1–7.