Main Article Content
Abstract
Purpose – This study aimed to investigate the impact of cyberattacks on customer loyalty and satisfaction in the context of Islamic banking, particularly focusing on recent cyberattacks on Bank Syariah Indonesia (BSI).
Methodology – Respondents were chosen using purposive sampling and analyzed using Partial Least Square - Structural Equation Modelling (PLS-SEM). 244 respondents participated in this study and were analyzed using SmartPLS 3.2.9 Software.
Findings – The results showed that perceived vulnerability and perceived risk negatively influence customer satisfaction, while religiosity positively influences customer satisfaction. Religiosity also has a positive, direct effect on customer loyalty. Surprisingly, perceived severity did not show any significant influence on customer satisfaction after the cyberattacks.
Implications – This study can be used by every bank in Indonesia to increase customer loyalty by minimizing the risk that customers might experience, especially in cybersecurity issues.
Originality – This study contributes to the literature on customer loyalty after cyberattacks. This study incorporates the religiosity variable in combination with Protection Motivation Theory. Religiosity is expected to have a positive influence on both loyalty and satisfaction, as the research object is Bank Syariah, Indonesia, which offers Islamic financial products. Most customers choose Islamic banks because of the alignment of financial products with Islamic principles (Wijaya et al., 2020).
Keywords
Article Details
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References
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References
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Aisyah, M. (2018). Islamic bank service quality and its impact on Indonesian customers' satisfaction and loyalty. Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah, 10(2), 367-388. https://doi.org/10.15408/aiq.v10i2.7135
Aivazpour, Z., Valecha, R., & Chakraborty, R. (2018). The impact of data breach severity on post-breach online shopping intention. International Conference on Information Systems 2018 (ICIS 2018), 1–9. https://web.archive.org/web/20210815032258id_/https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1218&context=icis2018
Al Batayneh, A. A., Qasaimeh, M., & Al-Qassas, R. S. (2021). A scoring system for information security governance framework using deep learning algorithms: A case study on the banking sector. Journal of Data and Information Quality, 13(2), Artikel 14. https://doi.org/10.1145/3418172
Alnaser, F. M. I., Ghani, M. A., & Rahi, S. (2018). Service quality in Islamic banks: The role of PAKSERV model, customer satisfaction and customer loyalty. Accounting, 4(2), 63–72. https://doi.org/10.5267/j.ac.2017.8.001
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Bajwa, I. A., Ahmad, S., Mahmud, M., & Bajwa, F. A. (2023). The impact of cyberattacks awareness on customers’ trust and commitment: An empirical evidence from the Pakistani banking sector. Information and Computer Security, 31(5), 635–654. https://doi.org/10.1108/ICS-11-2022-0179
Baker, S. M., Gentry, J. W., & Rittenburg, T. L. (2005). Building understanding of the domain of consumer vulnerability. Journal of Macromarketing, 25(2), 128–139. https://doi.org/10.1177/0276146705280622
Chakraborty, R., Lee, J., Bagchi-Sen, S., Upadhyaya, S., & Raghav Rao, H. (2016). Online shopping intention in the context of data breach in online retail stores: An examination of older and younger adults. Decision Support Systems, 83, 47–56. https://doi.org/10.1016/j.dss.2015.12.007
Chang, S. H., Chih, W. H., Liou, D. K., & Yang, Y. T. (2016). The mediation of cognitive attitude for online shopping. Information Technology and People, 29(3), 618–646. https://doi.org/10.1108/ITP-08-2014-0172
Chen, H. S., & Jai, T. M. (2021). Trust fall: Data breach perceptions from loyalty and non-loyalty customers. Service Industries Journal, 41(13-14), 947–963. https://doi.org/10.1080/02642069.2019.1603296
Choi, B. C. F., Kim, S. S., & Jiang, Z. (Jack). (2016). Influence of firm’s recovery endeavors upon privacy breach on online customer behavior. Journal of Management Information Systems, 33(3), 904–933. https://doi.org/10.1080/07421222.2015.1138375
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