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Liquidity is one of the problems faced by insurance companies, including AJB Bumiputera Medan Branch. This liquidity problem has an impact on many aspects of the insurance business so an appropriate strategy is needed to overcome it.
This research is intended to analyze the strategies used by AJB Bumiputera 1912 Medan Branch to complete claim payments to its customers.
This research is field research with data collection techniques including interviews and data collection from the internet.
The step taken by AJB Bumiputera 1912 was to form a task force team for payment of delayed claims. AJB Bumiputera 1912 also implemented a benefit reduction program and a premium recovery process and sale of company assets.
The study highlights the importance of regulatory oversight in safeguarding policyholders rights and ensuring stability in the insurance sector.
This research contributes to efforts to handle liquidity problems in insurance companies. Apart from that, this research also provides an Islamic perspective in handling liquidity problems in insurance companies.


AJB Bumiputera 1912 claim settlement insurance company insurance customer Islamic insurance liquidity

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