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Abstract
Introduction
The worsening environmental conditions motivate beauty industries to pay attention to ecological aspects in running their businesses, namely creating environmentally friendly (green products) of good quality.
Objectives
This study aimed to determine whether green products and quality affect purchase intention.
Method
The research method used is a quantitative approach. The population was female students of the Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara Medan, and the sample size was 98 respondents. The analysis technique in the study used multiple linear regression, and the data was processed using SPSS.
Results
The results showed that the green product and product quality together positively affected purchase intention.
Implications
This research provided insights for the beauty industry to enhance their involvement in environmentally friendly products without neglecting their quality.
Originality/Novelty
This study contributes to enriching studies on halal cosmetics among Muslim consumers from an Islamic perspective in Indonesia.
Keywords
Article Details
Copyright (c) 2024 Fenni Windi Yati, Muhammad Syahbudi, Muhammad Ikhsan Harahap
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References
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References
Abidin, S., & Muzadi, H. (2022). Islamic business ethics: Construction of balanced and human values. International Journal of Economy Development Research (IJED), 1(2), 58–80. https://www.ejournal.unuja.ac.id/index.php/IJED/article/view/6050
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Grewal, D. (1995). Product quality expectations: Towards an understanding of their antecedents and consequences. Journal of Business and Psychology, 9(3), 225–240. https://www.jstor.org/stable/25092466
Hafidzah, Y. N. (2022). Pengaruh health awareness , green product dan social media advertising terhadap minat beli jamu di masa Covid-19 dalam perspektif bisnis Islam (Studi penelitian pada Generasi Y dan Z di Provinsi Lampung) [The influence of health awareness, green products and social media advertising on interest in buying herbal medicine during Covid-19 from an Islamic business perspective (Research study on Generations Y and Z in Lampung Province)] [Bachelor’s thesis, UIN Raden Intan Lampung]. http://repository.radenintan.ac.id/18630/
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Hermawan, A., Riyanto, C. A., & Wijaya, A. F. (2023). Pengembangan produk dengan menerapkan bahan ramah lingkungan (produk hijau) [Product development by applying environmentally friendly materials (green products)]. Jurnal Ilmu Manajemen Terapan, 5(1), 16–23. https://doi.org/10.31933/jimt.v5i1.1662
Ichsan, R. N., Gultom, L. S., Karim, A., Nasution, L., & Syahbudi, M. (2020). The correlation and significant effect on the product quality perception, trust and customers’ value towards the image of syariah banking in Medan. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(7), 13495–13504. https://archives.palarch.nl/index.php/jae/article/view/5266
Julia, S. & Kamilah K. (2023). Pengaruh Iklan Tiktok, Kualitas Produk Dan Harga Terhadap Minat Beli Produk Scarlett Whitening Pada Mahasiswa Universitas Islam Negeri Sumatera Utara. Jurnal Informatika Ekonomi Bisnis, 5(1), 61–66. https://doi.org/10.37034/infeb.v5i1.205
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