Main Article Content
Abstract
Introduction
The worsening environmental conditions motivate beauty industries to pay attention to ecological aspects in running their businesses, namely creating environmentally friendly (green products) of good quality.
Objectives
This study aimed to determine whether green products and quality affect purchase intention.
Method
The research method used is a quantitative approach. The population was female students of the Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara Medan, and the sample size was 98 respondents. The analysis technique in the study used multiple linear regression, and the data was processed using SPSS.
Results
The results showed that the green product and product quality together positively affected purchase intention.
Implications
This research provided insights for the beauty industry to enhance their involvement in environmentally friendly products without neglecting their quality.
Originality/Novelty
This study contributes to enriching studies on halal cosmetics among Muslim consumers from an Islamic perspective in Indonesia.
Keywords
Article Details
Copyright (c) 2024 Fenni Windi Yati, Muhammad Syahbudi, Muhammad Ikhsan Harahap
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References
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Julia, S. & Kamilah K. (2023). Pengaruh Iklan Tiktok, Kualitas Produk Dan Harga Terhadap Minat Beli Produk Scarlett Whitening Pada Mahasiswa Universitas Islam Negeri Sumatera Utara. Jurnal Informatika Ekonomi Bisnis, 5(1), 61–66. https://doi.org/10.37034/infeb.v5i1.205
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