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Abstract
Introduction
Lampung Province consists of heterogeneous tribes and ethnicities. The majority is Muslim, followed by Protestants, Catholics, Hindus, and Buddhists. This makes Lampung Province known as the earth of ruwai jurai. This condition makes Lampung Province a miniature of the State of Indonesia.
Objectives
This study investigates the religiosity and determinants of consumption of urban and sub-urban communities in Lampung Province.
Method
This study uses a quantitative research approach with a sample of 262 participants.
Results
The findings revealed that there was no significant difference between rural and urban communities in purchasing food. Further, it was revealed that the respondents who made the object were consumers in the modern market with ages between 21-40 years old at 64.9% and with high school and Strata 1 education at 89.7%. Education level and age are the main factors in public consumption both in urban and rural areas. Based on the results of data analysis, it is known that the better understanding of religion a Muslim community has, the more selective they will be in purchasing the products they need. Therefore, it can be concluded that urban and rural communities consume research variables from the aspect of religiosity and economic determinants in the same condition so that modern markets as research locations provide an equal impact on urban and rural communities in consumption.
Implications
Stakeholders need to expand permits for the operation of modern markets by paying attention to the economy of traditional economic actors. Other factors, such as improving the quality and equitable distribution of education and increasing information about products both by producers and the government through mass media and social media, are also actively carried out carefully.
Originality/Novelty
This study provides an additional understanding of how religiosity contributes to consumption in societies with differing religious backgrounds.
Keywords
Article Details
Copyright (c) 2024 Ahmad Habibi, Adib Fachri, Pertiwi Utami
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References
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References
Abalkhail, T. S. (2021). The impact of religiosity on luxury brand consumption: The case of Saudi consumers. Journal of Islamic Marketing, 12(4), 763–775. https://doi.org/10.1108/JIMA-11-2016-0091
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Glavič, P. (2021). Evolution and current challenges of sustainable consumption and production. Sustainability, 13(16), 9379. https://doi.org/10.3390/su13169379
Goody, J. (1961). Religion and ritual: The definitional problem. The British Journal of Sociology, 12(2), 142. https://doi.org/10.2307/586928
Gottdiener, M. (2000). Approaches to consumption: Classical and contemporary perspectives. New Forms of Consumption: Consumers, Culture, and Commodification, 3–31.
Gough, I. (1972). Marx’s theory of productive and unproductive labour. New Left Review, 1, 47–72.
Hambali, H. R., Rusmana, D., Susanti, S. S., Khermarinah, K., & Fakhrurrazi, F. (2022). Islamic religious education teachers’ strategies in fostering students’ religious values in madrasah. AL-ISHLAH: Jurnal Pendidikan, 14(4), 6511–6516. https://doi.org/10.35445/alishlah.v14i4.2612
Hanafiah, M. H., & Hamdan, N. A. A. (2021). Determinants of Muslim travellers Halal food consumption attitude and behavioural intentions. Journal of Islamic Marketing, 12(6), 1197–1218. https://doi.org/10.1108/JIMA-09-2019-0195
Hopp, C., & Stephan, U. (2012). The influence of socio-cultural environments on the performance of nascent entrepreneurs: Community culture, motivation, self-efficacy and start-up success. Entrepreneurship & Regional Development, 24(9–10), 917–945. https://doi.org/10.1080/08985626.2012.742326
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Islam, T., & Chandrasekaran, U. (2016). Effect of religiosity on ecologically conscious consumption behaviour. Journal of Islamic Marketing, 7(4), 495–507. https://doi.org/10.1108/JIMA-01-2015-0006
Jafari, S. (2016). Religion and spirituality within counselling/clinical psychology training programmes: A systematic review. British Journal of Guidance & Counselling, 44(3), 257–267. https://doi.org/10.1080/03069885.2016.1153038
Kearney, J. (2010). Food consumption trends and drivers. Philosophical Transactions of the Royal Society B: Biological Sciences, 365(1554), 2793–2807. https://doi.org/10.1098/rstb.2010.0149
Keynes, J. M. (2016). The general theory of employment, interest and money. Atlantic Publishers & Distributors (P) Ltd.
Kouekam, A. N., Molua, E. L., Akamin, A., & Mkong, C. J. (2018). Determinants of demand for rice with implications for peri-urban household food security in Southwestern Cameroon. Journal of Food Security, 6(2), 51–54. https://doi.org/10.12691/jfs-6-2-1
Lorek, S., & Spangenberg, J. H. (2014). Sustainable consumption within a sustainable economy – beyond green growth and green economies. Journal of Cleaner Production, 63, 33–44. https://doi.org/10.1016/j.jclepro.2013.08.045
MacDonald, D. A. (2000). Spirituality: Description, measurement, and relation to the five factor model of personality. Journal of Personality, 68(1), 153–197. https://doi.org/10.1111/1467-6494.t01-1-00094
Mary M., F. (2012). The determinants of consumption pattern among rural dwellers of Ondo State (Case study of Akoko North West local government). European Scientific Journal, ESJ, 8(6), 72–79. https://doi.org/10.19044/esj.2012.v8n6p%p
Masters, W. A. (2011). Economic development, government policies, and food consumption. In J. L. Lusk, J. Roosen, & J. F. Shogren (Eds.), The Oxford handbook of the economics of food consumption and policy (pp. 369–392). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199569441.013.0015
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Meybeck, A., & Gitz, V. (2017). Sustainable diets within sustainable food systems. Proceedings of the Nutrition Society, 76(1), 1–11. https://doi.org/10.1017/S0029665116000653
Najiyah, F. (2017). Pengaruh nilai-nilai religiusitas terhadap loyalitas kerja agency pada PT. Takaful Umum Cabang Surabaya [The influence of religiosity values on agency work loyalty at PT. Takaful Umum Surabaya Branch]. OECONOMICUS Journal of Economics, 2(1), 26–44. https://doi.org/10.15642/oje.2017.2.1.26-44
Nassè, T. B. (2020). Religious beliefs, consumption and inter-religious differences and similarities: Is syncretism in consumption a new religious dynamics? International Journal of Management & Entrepreneurship Research, 2(2), 59–73. https://doi.org/10.51594/ijmer.v2i2.125
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Norenzayan, A., Shariff, A. F., Gervais, W. M., Willard, A. K., McNamara, R. A., Slingerland, E., & Henrich, J. (2016). The cultural evolution of prosocial religions. Behavioral and Brain Sciences, 39, e1. https://doi.org/10.1017/S0140525X14001356
Norum, P. S., & Cuno, A. (2011). Analysis of the demand for counterfeit goods. Journal of Fashion Marketing and Management: An International Journal, 15(1), 27–40. https://doi.org/10.1108/13612021111112322
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