Potential Abuse of Dominant Position By Tiktok Shop Post Acquisition With Tokopedia

Abstract

This research aims to analyze the potential abuse of a dominant position resulting from the acquisition of Tokopedia by TikTok Shop. The research problem in this study focuses on the analysis of social commerce transactions of TikTok Shop and Tokopedia, as well as analyzing the potential dominant position arising from the acquisition of Tokopedia by TikTok. The research method used is juridical-normative, by applying the method of statutory approach, case approach, and conceptual approach. Data were collected through literature study (library research) on primary legal materials, secondary legal materials and tertiary legal materials, which were then analyzed descriptively-qualitatively. The results of the study show that TikTok has complied with the regulations by transferring payments to Tokopedia, however, the unclear transaction structure can cause confusion for consumers regarding the responsibilities of each party. This indicates a lack of transparency and clarity, which is an important element in the principles of economic democracy, as stipulated in Article 2 and Article 3 of the Anti-Monopoly Law. In addition, the merger of two dominant players in the Indonesian e-commerce industry also has the potential to lead to abuse of a dominant position in the future, which is contrary to the provisions of the Anti-Monopoly Law.
Keywords: Acquisition, E-commerce, Dominant Position, TikTok Shop, Social-commerce

Abstrak
Penelitian ini bertujuan untuk menganalisis penyalahgunaan potensi posisi dominan akibat akuisisi Tokopedia oleh TikTok Shop. Rumusan masalah dalam penelitian ini yaitu berfokus pada analisis transaksi social commerce TikTok Shop dan Tokopedia, serta menganalisis potensi posisi dominan yang ditimbulkan akibat akuisisi Tokopedia oleh TikTok. Metode penelitian yang digunakan adalah yuridis-normatif, dengan menerapkan metode pendekatan perundang-undangan, pendekatan kasus, dan pendekatan konseptual. Data dikumpulkan melalui studi pustaka (library research) terhadap bahan hukum primer, bahan hukum sekunder dan bahan hukum tersier, yang selanjutnya dianalisis secara deskriptif-kualitatif. Hasil penelitian menunjukkan TikTok telah mematuhi regulasi dengan mengalihkan pembayaran ke Tokopedia, akan tetapi struktur transaksi yang tidak jelas dapat menimbulkan kebingungan bagi konsumen mengenai tanggung jawab masing-masing pihak. Hal ini mengindikasikan kurangnya transparansi dan kejelasan, yang merupakan elemen penting dalam prinsip demokrasi ekonomi, sebagaimana diatur dalam Pasal 2 dan Pasal 3 Undang-Undang Anti Monopoli. Selain itu, penggabungan dua pemain dominan di industri e-commerce Indonesia juga berpotensi menimbulkan penyalahgunaan posisi dominan di masa depan, yang bertentangan dengan ketentuan Undang-Undang anti-monopoli.
Kata kunci: Acquisition, E-commerce, Dominant Position, TikTok Shop, Social-commerce