Main Article Content
Abstract
Purpose – The purpose of this research is to analyze and examine the effect of Islamic marketing mix, service quality, and product quality on BMT customer loyalty, with perceived value as a mediating variable.
Methodology – This study is a quantitative research with 200 samples of BMT NU East Java customers. It uses non-probability sampling, and data collected will be analyzed with the help of SPSS software to obtain statistical correlation and regression techniques (validity test, reliability test, classic assumption test, path analysis, t-test, and trimming test).
Findings – The results show that service quality and product quality have a significant effect on perceived value and customer loyalty, while the Islamic marketing mix has no significant effect on perceived value and customer loyalty. Meanwhile, perceived value has a significant effect on customer loyalty. Perceived value can mediate the Islamic Marketing mix, service quality, and product quality variables in customer loyalty.
Implications – This research provides input for related parties, especially BMT NU East Java and every further Islamic financial institution, to optimize services and financial products to get more attention from customers, both new customers and old customers.
Originality – There is no research that discusses microfinance (BMT NU) using perceived value, product quality, service quality, and Islamic marketing mix as variables. These variables are variable that have most effect on loyalty of microfinance’s consumers.
Keywords
Article Details
Copyright (c) 2024 Mohamad Mondir, Siti Habibatur Rahma
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References
- Abdullah, J. Bin. (2018). Islamic marketing mix: is there a role for Islamic-based strategies? International Journal of Islamic Marketing and Branding, 3(1), 15. https://doi.org/10.1504/ijimb.2018.10012709
- Abuznaid, S. A. (2020). Islamic marketing and Muslim consumers’ behavior. Asian Journal of Social Science Studies, 5(1), 10. https://doi.org/10.20849/ajsss.v5i1.710
- Adzimatinur, F., & Manalu, V. G. (2021). The effect of Islamic financial inclusion on economic growth: A case study of Islamic banking in Indonesia. Budapest International Research and Critics Institute-Journal, 4(1), 976–985. https://doi.org/10.33258/birci.v4i1.1699 976
- Ahmadi, A. (2019). Pengaruh kualitas pelayanan terhadap loyalitas anggota produk tabungan umum syariah Di KSPS BMT UGT Sidogiri Capem Banyuputih Situbondo. Dinar; Jurnal Ekonomi dan Keuangan Islam, 6(2), 79-95. https://doi.org/10.21107/dinar.v6i2.6424
- Amir, A., Achmad, A., & Faizin, N. (2023). Analisis prosedur pemberian pembiayaan di BMT NU East Java cabang Asembagus Situbondo berdasarkan prinsip 5C dan 7P. Mazinda; Jurnal Akuntansi, Keuangan, dan Bisnis, 1(1), 35-41. https://doi.org/10.35316/mazinda.v1i1.2650
- Andika, M., & Rosyadi, M. S. (2020). Implementasi akad murabahah dalam pembiayaan produktif pada KSPPS BMT NU Jombang. JIES : Journal of Islamic Economics Studies, 1(3), 134–147. https://doi.org/10.33752/jies.v1i3.239
- Andhika, K., & Jatra, I. M. (2022). Brand image mediates the effect of product quality on consumer loyalty. American Journal of Humanities and Social Sciences Research, 6(7), 248–253. https://www.ajhssr.com/wp-content/uploads/2022/07/W22607248253.pdf
- Arif, M., & Syahputri, A. (2021). The influence of brand image and product quality on customer loyalty with consumer satisfaction as a intervening variable at home industry. Journal of International Conference Proceedings, 4(2), 398–412. https://doi.org/10.32535/jicp.v4i2.1274
- Dam, S. M., & Dam, T. C. (2021). Relationships between service quality, brand image, customer satisfaction, and customer loyalty. Journal of Asian Finance, Economics and Business, 8(3), 585–593. https://doi.org/10.13106/jafeb.2021.vol8.no3.0585
- Febrianto, A., & Ferdiyansyah. (2023). Penerapan nilai keislaman terhadap kepuasan nasabah di BMT NU Kota Kraksaan. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Keuangan Syariah, 8(1), 421- 435. doi:http://dx.doi.org/10.30651/jms.v8i1.17692
- Grace, E., Girsang, R.M., Simatupang, S., Candra, V., & Sidabutar, N. (2021). Product quality and customer satisfaction and their effect on consumer loyalty. International Journal of Social Science, 1(2), 69–78. https://doi.org/10.53625/ijss.v1i2.138
- Gaberamos, O., & Pasaribu, L. H. (2022). The effect of information quality, customer experience, price, and service quality on purchase intention by using customer perceived value as mediation variables (Study on gofood applications on the millenial generation). Jurnal Mantik, 5(4), 2470–2480. https://iocscience.org/ejournal/index.php/mantik/article/view/2022
- Gantara, G., Kumadji, S., & Yulianto, E. (2013). Analisis pengaruh kualitas layanan dan perceived value terhadap kepuasan pelanggan dan loyalitas pelanggan. Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 1(1), 40-48. https://www.neliti.com/id/publications/71559/analisis-pengaruh-kualitas-layanan-dan-perceived-value-terhadap-kepuasan-pelangg#cite
- Griffin, J. (2019). Customer loyalty. Erlangga.
- Harahap, S. A. R., & Ghozali, M. (2020). Peran Baitul Mal Wa Tamwil (BMT) dalam pengembangan ekonomi umat. Human Falah, Jurnal Ekonomi dan Bisnis Islam, 7(1), 18–29. https://doi.org/http://dx.doi.org/10.30829/hf.v7i1.4058
- Hashim, N., & Hamzah, M. I. (2014). 7P’s: A literature review of Islamic marketing and contemporary marketing mix. Procedia - Social and Behavioral Sciences, 130, 155–159. https://doi.org/10.1016/j.sbspro.2014.04.019
- Huluk, H. ., & Santoso, R. P. (2023). Pengaruh promosi dan kualitas pelayanan terhadap loyalitas nasabah di BMT UGT Nusantara cabang Jombang. Jurnal Riset Manajemen Dan Akuntansi, 3(2), 287–299. https://doi.org/10.55606/jurima.v3i2.2286
- Indrawati, F. (2018). Pengaruh kualitas produk terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening di Cincau station Surabaya, AGORA, 6 (2). https://media.neliti.com/media/publications/287016-pengaruh-kualitas-produk-terhadap-loyali-6bc08d0b.pdf
- Ismaja, D., & Kijkasiwat, P. (2023). The perceived value for international halal makeup product in Thailand. Jurnal Analisis Bisnis Ekonomi, 20(2), 108–123. https://doi.org/10.31603/bisnisekonomi.v20i2.7157
- Kotler, P & Amstrong, G., (2014). Prinsip-prinsip pemasaran. Erlangga.
- Kotler, P & Keller, K. (2008). Manajemen pemasaran manajemen pemasaran, Erlangga.
- Kotler, P. (2008). Manajamen pemasaran, PT. Indeks Kelompok Gramedia.
- Kotler, P., Armstrong, G. and Opresnik, M. (2018). Principles of marketing. Pearson Education: Boston
- Kumbara, V. B., (2021). Determinasi nilai pelanggan dan keputusan pembelian: Analisis kualitas produk, desain produk dan endorse. Jurnal Ilmu Manajemen Terapan, 2(5), 604–630. https://doi.org/https://doi.org/10.31933/jimt.v2i5.568
- Lina, R. (2022). Improving product quality and satisfaction as fundamental strategies in strengthening customer loyalty. Akademik: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 19–26. https://doi.org/10.37481/jmeb.v2i1.245
- Lopentus, F., & Erdiansyah, R. (2020). The effect of service quality, perceived value on customer satisfaction and loyalty of Garuda Indonesia airline passengers. Advances in Social Science, Education and Humanities Research, 478(Ticash), 188–196. https://doi.org/10.2991/assehr.k.201209.026
- Syafi’i, M., Mondir, M., Zikwan, M, & Anwar, Z. (2023). The effects of Islamic marketing mix towards costumer loyalty and customer satisfaction on Shopee millennial Muslim. Jurnal Ilmiah Ekonomi Islam, 9(3). http://dx.doi.org/10.29040/jiei.v9i3.9685
- Masruroh, E., & Sugiono, S. (2022). Upaya Baitul Maal Wat Tamwil (BMT) NU dalam membangun kepercayaan dan loyalitas nasabah (Studi kasus: BMT NU Cabang Grujugan Bondowoso). Jurnal Ilmiah Ekonomi Islam, 8(1), 561. https://doi.org/10.29040/jiei.v8i1.4339
- Mondir, M., Ahmadiono, A., & Sukarno, H. (2023). The influence of Islamic marketing mix on shopee costumer loyalty towards customer satisfaction: Evidence from milenial Muslim Jember. Jurnal Syntax Admiration, 4(8), 4209–4222. https://doi.org/10.46799/jsa.v4i8.660
- Mujaddidi, A. S., (2017). Peran strategis Bayt Al-Mal Wa Al-Tamwil dalam mengatasi praktek rentenir : Studi BMT NU East Java. [Tesis. Sekolah Pascasarjana UIN Syarif Hidayatullah. Jakarta]. https://repository.uinjkt.ac.id/dspace/bitstream/123456789/41654/1/AHMAD%20SHIBGHATULLAH%20MUJADDIDI.PDF
- Naini, N. F., Santoso, S., Andriani, T. S., Claudia, U. G., & Nurfadillah. (2022). The effect of product quality, service quality, customer satisfaction on customer loyalty. Journal of Consumer Sciences, 7(1), 34–50. https://doi.org/10.29244/jcs.7.1.34-50
- Ni’mah, I. & Meylianingrum, K. (2022). Strategi personal selling di BMT UGT Nusantara cabang pembantu Mumbulsari Jember. Jurnal Ilmiah Ekonomi Islam, 8(03), 3009-3021. http://dx.doi.org/10.29040/jiei.v8i3.5355
- Nugraha, M. H., & Mandala, K. (2020). The role of perceived value in mediating the effect of service quality on customer trust. American Journal of Humanities and Social Sciences Research, 4(6), 272-281. https://www.ajhssr.com/wp-content/uploads/2020/06/ZG2046272281.pdf
- Putri, W. K., & Pujani, V. (2019). The influence of system quality, information quality, e-service quality and perceived value on Shopee consumer loyalty in Padang City. The International Technology Management Review, 8(1), 10. https://doi.org/10.2991/itmr.b.190417.002
- Rachbini, W., Anggraeni, D., & Febrina, D. (2020). Effect of service quality on customer loyalty through satisfaction, perceived value, and customer engagements (Study on indonesian ride-hailing online). Advances in Social Sciences Research Journal, 7(10), 300–310. https://doi.org/10.14738/assrj.710.9204
- Schiffman, L. G. & Wisenblit, J. L. (2015). Consumer behavior. Pearson Education Limited
- Shafin, N., & Kasim, R. (2018). Incorporating Islamic ethic elements into marketing mix paradigm. Financial Risk and Management Reviews, 4(1), 24–33. https://doi.org/10.18488/journal.89.2018.41.24.33
- Sholehuddin, M. (2022). Analysis of Islamic marketing mix strategy on consumer satisfaction and loyalty at Al-Ikhwan stores in Lumajang regency. Ilyizamat: Journal of Economic Sharia Law and Business Studies, 1(2), 1-15. https://doi.org/10.55120/iltizamat.v1i2.631
- Sugiono. (2014). Metode penelitian kuantitatif, kualitatif dan R&D. Alfabeta.
- Supriyanto, A., Wiyono, B. B., & Burhanuddin, B. (2021). Effects of service quality and customer satisfaction on loyalty of bank customers. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2021.1937847
- Tandijaya, T. N. B. (2018). Analisa pengaruh service quality terhadap behavioral intentions dengan perceived value dan customer satisfaction sebagai variabel intervening pada pendidikan tinggi. Jurnal Manajemen Pemasaran, 12(2), 84–93. https://doi.org/10.9744/pemasaran.12.2.84-93
- Tanjung, M., & Novizas, A. (2018). Eksistensi Baitul Mal Wa Tamwil (BMT) dalam perekonomian Islam. Jurnal Magister Ilmu Hukum, 3(1), 27–35. https://doi.org/http://dx.doi.org/10.36722/jmih.v3i1.749
- Tjiptono. (2013). Strategi pemasaran, Andi Offset.
- Trianah, L., Pranitasari, D., & Zahrani Marichs, S. (2017). Pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan dan loyalitas pelanggan. Jurnal STEI Ekonomi, 26(01), 105 - 122. https://doi.org/10.36406/jemi.v26i01.201
- Triyawan, A., Prastyaningsih, I., & Pradhistya, M. (2023). Pengaruh bauran pemasaran Islam (4P) terhadap loyalitas konsumen Mangrove corporation (Ummilovely). Journal of Sharia Economics, 4(1), 29–52. https://doi.org/10.22373/jose.v4i1.2517
- Wilson, J. A. j. (2012). The new wave of transformational Islamic marketing: Reflections and definitions. Journal of Islamic Marketing, 3(1), 5–11. https://doi.org/10.1108/17590831211225436
- Wirtz, J. & Lovelock, C. (2018). Essentials of services marketing. Pearson Higher Educationa.
References
Abdullah, J. Bin. (2018). Islamic marketing mix: is there a role for Islamic-based strategies? International Journal of Islamic Marketing and Branding, 3(1), 15. https://doi.org/10.1504/ijimb.2018.10012709
Abuznaid, S. A. (2020). Islamic marketing and Muslim consumers’ behavior. Asian Journal of Social Science Studies, 5(1), 10. https://doi.org/10.20849/ajsss.v5i1.710
Adzimatinur, F., & Manalu, V. G. (2021). The effect of Islamic financial inclusion on economic growth: A case study of Islamic banking in Indonesia. Budapest International Research and Critics Institute-Journal, 4(1), 976–985. https://doi.org/10.33258/birci.v4i1.1699 976
Ahmadi, A. (2019). Pengaruh kualitas pelayanan terhadap loyalitas anggota produk tabungan umum syariah Di KSPS BMT UGT Sidogiri Capem Banyuputih Situbondo. Dinar; Jurnal Ekonomi dan Keuangan Islam, 6(2), 79-95. https://doi.org/10.21107/dinar.v6i2.6424
Amir, A., Achmad, A., & Faizin, N. (2023). Analisis prosedur pemberian pembiayaan di BMT NU East Java cabang Asembagus Situbondo berdasarkan prinsip 5C dan 7P. Mazinda; Jurnal Akuntansi, Keuangan, dan Bisnis, 1(1), 35-41. https://doi.org/10.35316/mazinda.v1i1.2650
Andika, M., & Rosyadi, M. S. (2020). Implementasi akad murabahah dalam pembiayaan produktif pada KSPPS BMT NU Jombang. JIES : Journal of Islamic Economics Studies, 1(3), 134–147. https://doi.org/10.33752/jies.v1i3.239
Andhika, K., & Jatra, I. M. (2022). Brand image mediates the effect of product quality on consumer loyalty. American Journal of Humanities and Social Sciences Research, 6(7), 248–253. https://www.ajhssr.com/wp-content/uploads/2022/07/W22607248253.pdf
Arif, M., & Syahputri, A. (2021). The influence of brand image and product quality on customer loyalty with consumer satisfaction as a intervening variable at home industry. Journal of International Conference Proceedings, 4(2), 398–412. https://doi.org/10.32535/jicp.v4i2.1274
Dam, S. M., & Dam, T. C. (2021). Relationships between service quality, brand image, customer satisfaction, and customer loyalty. Journal of Asian Finance, Economics and Business, 8(3), 585–593. https://doi.org/10.13106/jafeb.2021.vol8.no3.0585
Febrianto, A., & Ferdiyansyah. (2023). Penerapan nilai keislaman terhadap kepuasan nasabah di BMT NU Kota Kraksaan. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Keuangan Syariah, 8(1), 421- 435. doi:http://dx.doi.org/10.30651/jms.v8i1.17692
Grace, E., Girsang, R.M., Simatupang, S., Candra, V., & Sidabutar, N. (2021). Product quality and customer satisfaction and their effect on consumer loyalty. International Journal of Social Science, 1(2), 69–78. https://doi.org/10.53625/ijss.v1i2.138
Gaberamos, O., & Pasaribu, L. H. (2022). The effect of information quality, customer experience, price, and service quality on purchase intention by using customer perceived value as mediation variables (Study on gofood applications on the millenial generation). Jurnal Mantik, 5(4), 2470–2480. https://iocscience.org/ejournal/index.php/mantik/article/view/2022
Gantara, G., Kumadji, S., & Yulianto, E. (2013). Analisis pengaruh kualitas layanan dan perceived value terhadap kepuasan pelanggan dan loyalitas pelanggan. Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 1(1), 40-48. https://www.neliti.com/id/publications/71559/analisis-pengaruh-kualitas-layanan-dan-perceived-value-terhadap-kepuasan-pelangg#cite
Griffin, J. (2019). Customer loyalty. Erlangga.
Harahap, S. A. R., & Ghozali, M. (2020). Peran Baitul Mal Wa Tamwil (BMT) dalam pengembangan ekonomi umat. Human Falah, Jurnal Ekonomi dan Bisnis Islam, 7(1), 18–29. https://doi.org/http://dx.doi.org/10.30829/hf.v7i1.4058
Hashim, N., & Hamzah, M. I. (2014). 7P’s: A literature review of Islamic marketing and contemporary marketing mix. Procedia - Social and Behavioral Sciences, 130, 155–159. https://doi.org/10.1016/j.sbspro.2014.04.019
Huluk, H. ., & Santoso, R. P. (2023). Pengaruh promosi dan kualitas pelayanan terhadap loyalitas nasabah di BMT UGT Nusantara cabang Jombang. Jurnal Riset Manajemen Dan Akuntansi, 3(2), 287–299. https://doi.org/10.55606/jurima.v3i2.2286
Indrawati, F. (2018). Pengaruh kualitas produk terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening di Cincau station Surabaya, AGORA, 6 (2). https://media.neliti.com/media/publications/287016-pengaruh-kualitas-produk-terhadap-loyali-6bc08d0b.pdf
Ismaja, D., & Kijkasiwat, P. (2023). The perceived value for international halal makeup product in Thailand. Jurnal Analisis Bisnis Ekonomi, 20(2), 108–123. https://doi.org/10.31603/bisnisekonomi.v20i2.7157
Kotler, P & Amstrong, G., (2014). Prinsip-prinsip pemasaran. Erlangga.
Kotler, P & Keller, K. (2008). Manajemen pemasaran manajemen pemasaran, Erlangga.
Kotler, P. (2008). Manajamen pemasaran, PT. Indeks Kelompok Gramedia.
Kotler, P., Armstrong, G. and Opresnik, M. (2018). Principles of marketing. Pearson Education: Boston
Kumbara, V. B., (2021). Determinasi nilai pelanggan dan keputusan pembelian: Analisis kualitas produk, desain produk dan endorse. Jurnal Ilmu Manajemen Terapan, 2(5), 604–630. https://doi.org/https://doi.org/10.31933/jimt.v2i5.568
Lina, R. (2022). Improving product quality and satisfaction as fundamental strategies in strengthening customer loyalty. Akademik: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 19–26. https://doi.org/10.37481/jmeb.v2i1.245
Lopentus, F., & Erdiansyah, R. (2020). The effect of service quality, perceived value on customer satisfaction and loyalty of Garuda Indonesia airline passengers. Advances in Social Science, Education and Humanities Research, 478(Ticash), 188–196. https://doi.org/10.2991/assehr.k.201209.026
Syafi’i, M., Mondir, M., Zikwan, M, & Anwar, Z. (2023). The effects of Islamic marketing mix towards costumer loyalty and customer satisfaction on Shopee millennial Muslim. Jurnal Ilmiah Ekonomi Islam, 9(3). http://dx.doi.org/10.29040/jiei.v9i3.9685
Masruroh, E., & Sugiono, S. (2022). Upaya Baitul Maal Wat Tamwil (BMT) NU dalam membangun kepercayaan dan loyalitas nasabah (Studi kasus: BMT NU Cabang Grujugan Bondowoso). Jurnal Ilmiah Ekonomi Islam, 8(1), 561. https://doi.org/10.29040/jiei.v8i1.4339
Mondir, M., Ahmadiono, A., & Sukarno, H. (2023). The influence of Islamic marketing mix on shopee costumer loyalty towards customer satisfaction: Evidence from milenial Muslim Jember. Jurnal Syntax Admiration, 4(8), 4209–4222. https://doi.org/10.46799/jsa.v4i8.660
Mujaddidi, A. S., (2017). Peran strategis Bayt Al-Mal Wa Al-Tamwil dalam mengatasi praktek rentenir : Studi BMT NU East Java. [Tesis. Sekolah Pascasarjana UIN Syarif Hidayatullah. Jakarta]. https://repository.uinjkt.ac.id/dspace/bitstream/123456789/41654/1/AHMAD%20SHIBGHATULLAH%20MUJADDIDI.PDF
Naini, N. F., Santoso, S., Andriani, T. S., Claudia, U. G., & Nurfadillah. (2022). The effect of product quality, service quality, customer satisfaction on customer loyalty. Journal of Consumer Sciences, 7(1), 34–50. https://doi.org/10.29244/jcs.7.1.34-50
Ni’mah, I. & Meylianingrum, K. (2022). Strategi personal selling di BMT UGT Nusantara cabang pembantu Mumbulsari Jember. Jurnal Ilmiah Ekonomi Islam, 8(03), 3009-3021. http://dx.doi.org/10.29040/jiei.v8i3.5355
Nugraha, M. H., & Mandala, K. (2020). The role of perceived value in mediating the effect of service quality on customer trust. American Journal of Humanities and Social Sciences Research, 4(6), 272-281. https://www.ajhssr.com/wp-content/uploads/2020/06/ZG2046272281.pdf
Putri, W. K., & Pujani, V. (2019). The influence of system quality, information quality, e-service quality and perceived value on Shopee consumer loyalty in Padang City. The International Technology Management Review, 8(1), 10. https://doi.org/10.2991/itmr.b.190417.002
Rachbini, W., Anggraeni, D., & Febrina, D. (2020). Effect of service quality on customer loyalty through satisfaction, perceived value, and customer engagements (Study on indonesian ride-hailing online). Advances in Social Sciences Research Journal, 7(10), 300–310. https://doi.org/10.14738/assrj.710.9204
Schiffman, L. G. & Wisenblit, J. L. (2015). Consumer behavior. Pearson Education Limited
Shafin, N., & Kasim, R. (2018). Incorporating Islamic ethic elements into marketing mix paradigm. Financial Risk and Management Reviews, 4(1), 24–33. https://doi.org/10.18488/journal.89.2018.41.24.33
Sholehuddin, M. (2022). Analysis of Islamic marketing mix strategy on consumer satisfaction and loyalty at Al-Ikhwan stores in Lumajang regency. Ilyizamat: Journal of Economic Sharia Law and Business Studies, 1(2), 1-15. https://doi.org/10.55120/iltizamat.v1i2.631
Sugiono. (2014). Metode penelitian kuantitatif, kualitatif dan R&D. Alfabeta.
Supriyanto, A., Wiyono, B. B., & Burhanuddin, B. (2021). Effects of service quality and customer satisfaction on loyalty of bank customers. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2021.1937847
Tandijaya, T. N. B. (2018). Analisa pengaruh service quality terhadap behavioral intentions dengan perceived value dan customer satisfaction sebagai variabel intervening pada pendidikan tinggi. Jurnal Manajemen Pemasaran, 12(2), 84–93. https://doi.org/10.9744/pemasaran.12.2.84-93
Tanjung, M., & Novizas, A. (2018). Eksistensi Baitul Mal Wa Tamwil (BMT) dalam perekonomian Islam. Jurnal Magister Ilmu Hukum, 3(1), 27–35. https://doi.org/http://dx.doi.org/10.36722/jmih.v3i1.749
Tjiptono. (2013). Strategi pemasaran, Andi Offset.
Trianah, L., Pranitasari, D., & Zahrani Marichs, S. (2017). Pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan dan loyalitas pelanggan. Jurnal STEI Ekonomi, 26(01), 105 - 122. https://doi.org/10.36406/jemi.v26i01.201
Triyawan, A., Prastyaningsih, I., & Pradhistya, M. (2023). Pengaruh bauran pemasaran Islam (4P) terhadap loyalitas konsumen Mangrove corporation (Ummilovely). Journal of Sharia Economics, 4(1), 29–52. https://doi.org/10.22373/jose.v4i1.2517
Wilson, J. A. j. (2012). The new wave of transformational Islamic marketing: Reflections and definitions. Journal of Islamic Marketing, 3(1), 5–11. https://doi.org/10.1108/17590831211225436
Wirtz, J. & Lovelock, C. (2018). Essentials of services marketing. Pearson Higher Educationa.