Article Sidebar

Submitted
July 22, 2024
Accepted
September 6, 2024
Published
September 7, 2024
Download
Full text PDF
Statistic
Read Counter : 60 Download : 68

Downloads

Download data is not yet available.

Main Article Content

Abstract

Purpose – This study aimed to formulate a conceptual framework to investigate the influence of attitude, perceived behavioral control, subjective norms, financial risk, social risk, and security risk on the intention to use halal toiletries among Gen Z consumers in West Java.
Methodology – Purposive sampling was used in this study. The respondents were 400 Gen Z Muslims residing in West Java Province. Data analysis was conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS).
Findings – Variables from the Theory of Planned Behavior (attitude, subjective norms, and perceived behavioral control) positively influenced the intention to use halal toiletries. Financial, social, and security risks negatively impact Gen Z consumers' intentions to use halal toiletries.
Implications – Halal toiletries should focus on enhancing product performance to receive positive consumer feedback and increase interest. Additionally, they need to promote community engagement; improve product accessibility and user-friendliness; and address security, social, and financial risks to effectively boost consumer intention.
Originality – This research integrates components of risk perception with the Theory to create a comprehensive framework for understanding Gen Z’s intention to use halal toiletries. It contributes to the literature by highlighting how specific types of risks impact consumer intentions and offers actionable recommendations for the halal toiletries industry based on empirical evidence.

Keywords

theory of planned behavior perceived risk intention halal toiletries gen z

Article Details

License

Copyright (c) 2024 Listia Andani, Mayang Bundo, Arroyyan Ramly

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
How to Cite
Andani, L., Bundo, M., & Ramly, A. (2024). Examining Gen Z’s intention using halal toiletries: Theory of planned behavior and perceived risk. Review of Islamic Social Finance and Entrepreneurship, 3(2), 137–150. https://doi.org/10.20885/RISFE.vol3.iss2.art3
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Adinugraha, H. H., Happy, F., Ma’ruf, H., & Wahid, M. I. A. (2022). Peran remaja milenial terhadap transformasi desa wisata religi menuju desa wisata halal studi di desa Rogoselo. Al-Intaj Jurnal Ekonomi dan Perbankan Syariah, 8(1), 287–294. https://doi.org/10.35945/gb.2020.10.039
  2. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
  3. Almousa, M. (2011). Perceived risk in apparel online shopping: A multi dimensional perspective. Canadian Social Science, 7(2), 23–31. http://www.cscanada.net/index.php/css/article/view/j.css.1923669720110702.003
  4. Ariffin, S. K., Mohan, T., & Goh, Y. N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing, 12(3), 309–327. https://doi.org/10.1108/JRIM-11-2017-0100
  5. Barbera, F. La, & Ajzen, I. (2020). Control interactions in the theory of planned behavior: Rethinking the role of subjective norm. Europe’s Journal of Psychology, 16(3), 401–417. https://doi.org/10.5964/ejop.v16i3.2056
  6. Bunda, C. A. P., Faqihuddin, & Jatnika, M. D. (2024). Minat beli green cosmetics halal generasi milenial: Peran green trust dan customer engagement. Jurnal Ilmiah Ekonomi Islam, 10(2). 1675-1684. http://dx.doi.org/10.29040/jiei.v10i2.13628
  7. Chin, W. W. (2010). Handbook of partial least squares. In Handbook of Partial Least Squares. https://doi.org/10.1007/978-3-540-32827-8
  8. Cosa, M. (2024). Business digital transformation: Strategy adaptation, communication and future agenda. Journal of Strategy and Management, 17(2), 244-259. https://doi.org/10.1108/JSMA-09-2023-0233
  9. Djajadiwangsa, K. P., & Alversia, Y. (2022). Sustainable beauty: Pengaruh eco-label, product attributes, perceived consumer effectiveness (PCE), dan environmental awareness terhadap green purchase behavior. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 6(1), 121–137. https://doi.org/10.31842/jurnalinobis.v6i1.263
  10. Fadare, O. A., Ibrahim, M. B., & Edogbanya, A. (2016). A survey on perceived risk and intention of adopting internet banking. Journal of Internet Banking and Commerce, 21(1), 1–21. https://www.icommercecentral.com/open-access/a-survey-on-perceived-risk-and-intention-of-adopting-internet-banking.pdf
  11. Global Data. (2020). Malaysia’s cosmetics & toiletries industry to grow at a CAGR of 2.8% through 2019-2024. GlobalData. https://www.globaldata.com/media/consumer/malaysias-cosmetics-toiletries-industry-grow-cagr-2-8-2019-24-says-globaldata/
  12. Godin, G., & Kok, G. (1996). The theory of planned behavior: A review of its applications to health-related behaviors. American Journal of Health Promotion, 11(2), 87–98. https://doi.org/10.4278/0890-1171-11.2.87
  13. Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
  14. Hakim, I. N. (2019). Media promosi yang ramah wisatawan milenial millennial tourist friendly promotional media. Jurnal Kepariwisataan Indonesia, 13(2), 1–23. http://dx.doi.org/10.47608/jki.v13i22019.1-23
  15. Hanizal, S., & Darmawan, A. (2023). The analysis of factors affecting the intention to use mobile payment in the polytechnic student of Batam. Journal of Applied Managerial Accounting, 7(1), 121–132. https://doi.org/10.30871/jama.v7i1.4610
  16. Hartoyo, Y. N., & Sutarso, Y. (2024). Mengungkap peran norma subjektif, cinta merek, dan advokasi merek terhadap niat beli: Studi pada pembelian online saat Even Harbolnas. Jurnal Ilmu Manajemen, 13(2), 221–240. https://doi.org/10.32502/jimn.v13i2.7125
  17. Hasan, H. N., & Suciarto, S. (2020). The influence of attitude, subjective norm and perceived behavioral control towards organic food purchase intention. Journal of Management and Business Environment (JMBE), 1(2), 132. https://doi.org/10.24167/jmbe.v1i2.2260
  18. Hidayatullah, B. S., & Winduwati, S. (2023). Selektivitas gen Z dalam memilih media informasi di instagram (Studi kasus mahasiswa di Jakarta). Prologia, 7(2), 398–406. https://doi.org/10.24912/pr.v7i2.21430
  19. Huriah, T., Permana, I., Octavia, M., & Abdul Hamid, S. H. B. (2022). Understanding the purchasing behaviors of halal cosmetics of teenagers in Indonesia using the theory of planned behavior and theory of consumption value. Bali Medical Journal, 11(3), 1608–1613. https://doi.org/10.15562/bmj.v11i3.3704
  20. Irfany, M.I., Khairunnisa, Y. & Tieman, M. (2024), Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally friendly halal cosmetic products, Journal of Islamic Marketing, 15(1), 221-243. https://doi.org/10.1108/JIMA-07-2022-0202
  21. Iranmanesh, M., Mirzaei, M., Parvin Hosseini, S. M., & Zailani, S. (2020). Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour. Journal of Islamic Marketing, 11(1), 14–30. https://doi.org/10.1108/JIMA-03-2018-0049
  22. Jatnika, M. D., Friantoro, D., Muhammad, M., Iskandar, I., & Alikhan, L. U. R. L. (2024). Intention to use Islamic fintech among MSMEs: Knowledge of sharia prohibition approach. Jurnal Manajemen Universitas Bung Hatta, 19(1), 104–119. https://doi.org/10.37301/jmubh.v19i1.24443
  23. Ko, H., Jung, J., Kim, J., & Shim, S. W. (2004). Cross-cultural differences in perceived risk of online shopping. Journal of Interactive Advertising, 4(2), 20–29. https://doi.org/10.1080/15252019.2004.10722084
  24. Kotler, P., & Keller, K. L. (2010). Manajemen pemasaran. Erlangga.
  25. Masood, A. & Zaidi, A. (2023). Empowerment of SME’s sustainability in halal cosmetics’ ecosystem by diagnosing growth constraints, Journal of Islamic Marketing, 14(2), 622-644. https://doi.org/10.1108/JIMA-12-2020-0371
  26. Maziriri, E. T., & Chuchu, T. (2017). International review of management and marketing the conception of consumer perceived risk towards online purchases of apparel and an idiosyncratic scrutiny of perceived social risk: A review of literature. International Review of Management and Marketing, 7(3), 257–265. https://econjournals.com/index.php/irmm/article/view/4756
  27. Nasution, I., Lubis, M. S., Yuniarti, R., & Munandar, H. (2022). Perbandingan aktivitas anti bakteri produk pasaran sediaan toiletries yang mengandung ekstrak daun Sirih. FARMASAINKES: Jurnal Farmasi, Sains, dan Kesehatan, 2(1), 12–21. https://doi.org/10.32696/fjfsk.v2i1.1368
  28. Nora, L., & Sriminarti, N. (2023). The determinants of purchase intention halal products: The moderating role of religiosity. Journal of Consumer Sciences, 8(2), 220–233. https://doi.org/10.29244/jcs.8.2.220-233
  29. Nugraheni, I. A. P., Nugraha, B. S., Yuda, N. P., & Pancawati, N. (2019). Persepsi generasi milenial Indonesia terhadap pariwisata yang berkelanjutan. Jurnal Kepariwisataan, 13(1), 69–82. http://dx.doi.org/10.47256/kji.v13i1.77
  30. Oglethorpe, J. E., & Monroe, K. B. (1994). Determinants of perceived health and safety risks of selected hazardous products and activities. Journal of Consumer Affairs, 28(2), 326–346. https://doi.org/10.1111/j.1745-6606.1994.tb00855.x
  31. Orientani, R., & Kurniawati, M. (2021). Factors influencing intention to use SPayLater in Indonesia. Jurnal Manajemen Bisnis, 8(2), 285–294. https://doi.org/10.33096/jmb.v8i2.842
  32. Pelaez, A., Chen, C. W., & Chen, Y. X. (2019). Effects of perceived risk on intention to purchase: A meta-analysis. Journal of Computer Information Systems, 59(1), 73–84. https://doi.org/10.1080/08874417.2017.1300514
  33. Pratiwi, I. E. (2018). Halal food and young muslims’ purchase intention in Indonesia (Case study in Jayapura, Papua Province). International Journal of Islamic Economics and Finance Studies, 4(3), 21–34. https://doi.org/10.25272/ijisef.393128
  34. Purwianti, L. (2021). Pengaruh religiostik, EWOM, brand image dan attitude terhadap purchase intention. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis, 5(1), 40–50. https://doi.org/10.31294/jeco.v5i1.9284
  35. Rainer, P. (2023). Sensus BPS: Saat ini Indonesia didominasi oleh Gen Z. GoodStats. https://data.goodstats.id/statistic/sensus-bps-saat-ini-indonesia-didominasi-oleh-gen-z-n9kqv
  36. Santoso, S. (2021). Relationship between social media, organizational support, subjective norms and perceived behavioral control to form entrepreneurial intention. Expert Journal of Business and Management, 9(1), 1–10. http://business.expertjournals.com
  37. Saputra, I. A. G., Soewarno, N., & Isnalita. (2019). Faktor-faktor yang memengaruhi keputusan pembelian generasi Z pada kegiatan bisnis berbasis E-commerce. Journal of Research and Application: Accounting and Management, 4(1), 32–51. https://doi.org/10.18382/jraam.v4i1.003
  38. Schierz, P. G., Schilke, O., & Wirtz, B. W. (2010). Understanding consumer acceptance of mobile payment services: An empirical analysis. Electronic Commerce Research and Applications, 9(3), 209–216. https://doi.org/10.1016/j.elerap.2009.07.005
  39. Shang, Q., Pei, G., & Jin, J. (2017). My friends have a word for it: Event-related potentials evidence of how social risk inhibits purchase intention. Neuroscience Letters, 643, 70–75. https://doi.org/10.1016/j.neulet.2017.02.023
  40. Sodawan, A, & Hsu, R. L-W. (2022). Halal-friendly attributes and muslims’ visit intention: exploring the roles of perceived value and destination trust, Sustainability 14(19: 12002). https://doi.org/10.3390/su141912002
  41. Wijaya, I. G. N. S., & Ekayasa, M. D. (2022). Perilaku keputusan pembelian generasi Y dan Z dalam penggunaan E-Commerce di masa pasca pandemi. Jurnal Nusantara Aplikasi Manajemen Bisnis, 7(2), 338–357. https://doi.org/10.29407/nusamba.v7i2.18357