Main Article Content
Abstract
Gita Savitri Devi's Youtube channel often discusses women's issues, one of which is entitled "Equal? Women are still victims of sexism!" the comments on the video contain not only expression comments but also sexism, but some women do not realize the existence of sexism comments because of their common understanding of it. Through descriptive qualitative research with a netnographic approach and collecting several data through in-depth interviews with Gita Savitri Devi fans and using the concept of texture and reception, the researchers got several findings where the reception of women in comments on Youtube is a space of expression. The meaning of comments by women towards expression comments is in the dominant hegemonic reading and the negotiated reading, while sexism comments are in the negotiated and opposed reading. Women stated that the image of women in the comments was quite in line with the picture of real life or experiences that women had experienced.
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Copyright (c) 2022 Tri Indah Lestari Tri Indah Lestari, Holy Rafika Dhona
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References
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References
Adams, P. C., & Jansson, A. (2012). Communication geography: A bridge between disciplines. Communication Theory, 22(3), 299–318. https://doi.org/10.1111/j.1468-2885.2012.01406.x
Astuti, S. W., Pradoto, D., & Romaria, G. (2019). Victim blaming kasus pelecehan seksual: Studi netnografi pelecehan seksual terhadap Via Valen di Instagram. Promedia (Public Relation Dan Media Komunikasi), 5(1), 145–165. https://doi.org/https://doi.org/10.52447/promedia.v5i1.1625
Carvalho, L. P., & Cappelli, C. (2018). Sexism and league of legends: NFR aesthetic analyses. Anais Da V Escola Regional de Sistemas de Informação Do Rio de Janeiro, 38–45. https://doi.org/10.5753/ersirj.2018.4653
Dhona, H. R. (2018). Komunikasi geografi. Jurnal Komunikasi, 13(1), 1–16. https://doi.org/10.20885/komunikasi.vol13.iss1.art1
Farihah, I. (2013). Seksisme perempuan dalam budaya POP media Indonesia. PALASTREN: Jurnal Studi Gender, 6(1), 223–244. https://doi.org/http://dx.doi.org/10.21043/palastren.v6i1.985
Groza, N., & Cuesta, J. F. (2011). Sexist humour in advertising: Just a joke or marketing strategy? International Journal of Arts and Technology, 4(1), 61. https://doi.org/10.1504/IJART.2011.037770
Hermawati, I. (2018). Seksisme dalam lagu bojoku galak Via Valen. Tuah Talino: Jurnal Ilmiah Bahasa Dan Sastra, 12(1), 113–122. https://doi.org/https://doi.org/10.26499/tt.v12i1.1104
Ilyas, W. J. (2015). Perempuan dan korupsi: Seksisme dalam pemberitaan media online women and corruption: Sexism on online news media. Jurnal Masyarakat Dan Budaya, 17(3), 271–284. https://doi.org/https://doi.org/10.14203/jmb.v17i3.319
Jansson, A. (2007). Texture: A key concept for communication geography. European Journal of Cultural Studies, 10(2), 185–202. https://doi.org/10.1177/1367549407075904
Jansson, A. (2013). Mediatization and social space: Reconstructing mediatization for the transmedia age. Communication Theory, 23(3), 279–296. https://doi.org/10.1111/comt.12015
Kozinets, R. V. (2015). Netnography. In The International Encyclopedia of Digital Communication and Society (pp. 1–8). Wiley. https://doi.org/10.1002/9781118767771.wbiedcs067
Kurniasari, N. D. (2011). Seksisme dan seksualitas dalam lagu Pop (Kajian terhadap lirik lagu ‘Surti-Tejo’ menggunakan analisis tekstual). Pamator Journal, 4(1), 32–39. https://doi.org/https://doi.org/10.21107/pamator.v4i1.2440
Massey, D. (1994). Space, place, and gender (NED-New). University of Minnesota Press. http://www.jstor.org/stable/10.5749/j.cttttw2z
Pratama, H. (2018). Identifying sexist language on Youtube comment section. Language in the Online & Offline World 6: The Fortitude, 121.
Regueira, U., Alonso-Ferreiro, A., & Da-Vila, S. (2020). Women on YouTube: Representation and participation through the Web Scraping technique. Comunicar, 28(63), 31–40. https://doi.org/10.3916/C63-2020-03
Rofi, S. E., & Rakhmad, W. N. (2020). Analisis resepsi pada channel Youtube gaming “Kimi Hime.” Interaksi Online; Vol 8, No 4: Oktober 2020, 8(4), 75–82. https://ejournal3.undip.ac.id/index.php/interaksi-online/article/view/28769
Schultes, P., Dorner, V., & Lehner, F. (2013). Leave a comment! An in-depth analysis of user comments on YouTube. Wirtschaftsinformatik.
Udasmoro, W., & Nurwidyohening, W. (2006). Seksisme dalam bahasa Prancis: Konstruksi sosio-historis dan politis. Jurnal Humaniora, 18(2), 148–156. https://media.neliti.com/media/publications/11957-ID-seksisme-dalam-bahasa-prancis-konstruksi-sosio-historis-dan-politis.pdf