Article Sidebar

Submitted
September 29, 2025
Accepted
November 24, 2025
Published
November 27, 2025
Download
Statistic
Read Counter : 11

Main Article Content

Abstract

This study analyzes audience reception of the “sound horeg” phenomenon as public speaker-based entertainment in public spaces, sparking debate. The purpose of this study is to understand how the audience interprets “sound horeg” as a form of community entertainment. The research uses a qualitative method. Data were obtained from Instagram user comments on three posts: October 26, 2024, September 22, 2024, and October 28, 2024. The study's results on the “sound horeg” phenomenon, as reported by the account @malangraya_info, indicate that oppositional reading is the most common reception. This study not only highlights that audiences actively interpret media messages based on their individual cultural and social backgrounds, but also that the “sound horeg” phenomenon is predominantly rejected by audiences.

Keywords

Audience Reception Theory Stuart Hall Sound Horeg Instagram Audience interpretation

Article Details

License

Copyright (c) 2025 Fauziah Arfayati Sufa, Amelia Yeza Pradhipta

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
How to Cite
Sufa, F. A., & Pradhipta, A. Y. (2025). “Sound Horeg” dan pembacaan oposisional: Analisis konten Instagram @malangraya_info dalam memaknai sound horeg. Jurnal Mahasiswa Komunikasi Cantrik, 5(2). https://doi.org/10.20885/cantrik.vol5.iss2.art3
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX
Crossref
Scopus
Google Scholar
Europe PMC

References

  1. Akbar, A. (2025). Karnaval sound horeg yang dicibir sekaligus dinanti di Jatim. Tirto.Id, 1–20. https://tirto.id/karnaval-sound-horeg-yang-dicibir-sekaligus-dinanti-di-jatim-hhsR (Diakses pada 18 November 2025).
  2. Alafwan, B., Siallagan, M., & Putro, U. S. (2023). Comments analysis on social media: A review. EAI Endorsed Transactions on Scalable Information Systems, 10(6). https://doi.org/10.4108/eetsis.3843
  3. Alauddin, M. B., Fitri, D., & Wenando, F. A. (2025). Tradition to technology : The transformation of Indonesian culture in the social media era. Asian Journal of Media and Culture, 1(1), 1–21. https://doi.org/https://doi.org/10.63919/ajmc.v1i1.16
  4. Aprilian, E. W., Arif, & Poerwanti, S. D. (2025). Dampak parade sound horeg terhadap kondisi sosial ekonomi masyarakat desa Bumirejo kabupaten Blitar. Jurnal Intervensi Sosial (JINS), 4(1). https://doi.org/https://doi.org/10.32734/intervensisosial.v4i1.20197
  5. Atmam, A. (2024). Sejarah sound horeg: Ada sejak 2000-an. Good News Indonesia. https://www.goodnewsfromindonesia.id/infographic/sejarah-sound-horeg-ada-sejak-2000-an (Diakses pada 12 Mei 2025).
  6. Bouvier, G., & Rasmussen, J. (2022). Qualitative research using social media. In Routledge. Routledge. https://doi.org/10.4324/9780429319334
  7. Byrne, D. (2022). A worked example of Braun and Clarke’s approach to reflexive thematic analysis. Quality and Quantity, 56(3), 1391–1412. https://doi.org/10.1007/s11135-021-01182-y
  8. Cahya, M. B. (2018). Motif-Motif yang mempengaruhi participatory culture internet meme: studi pada khalayak media sosial path di kalangan mahasiswa. Jurnal Komunikasi Indonesia, 5(1). https://doi.org/10.7454/jki.v5i1.8364
  9. Cahyani, M. D. (2025). Analisis Konten tiktok sound horeg dalam membentuk stereotip negatif terhadap budaya Jawa Timur. Jurnal Literasiologi, 13, 379–389. https://doi.org/https://doi.org/10.47783/literasiologi.v13i2.937
  10. Creswell, D., & Creswell, J. W. (2017). Research design: Quantitative, qualitative, and mixed methods approaches (SAGE Publi).
  11. Damayanti, G. (2025). Sound horeg parade: A cultural legal perspective. International Journal Of Humanities Education and Social Sciences (IJHESS), 4(5), 2316–2322. https://doi.org/10.55227/ijhess.v4i5.1498
  12. Desideria, Sediyaningsih, S., Broto, M. F., Rachman, A. S., & Karim, L. L. (2022). Komunikasi antar budaya. Universitas Terbuka.
  13. Fauzi, A., Nasrulloh, & Hilmi, A. F. (2024). Pengaruh sound horeg terhadap lingkungan sekitar dalam perspektif ayat Al-Qur’an surat Al-A’raf ayat 31 pada penafsiran Ibnu Katsir. Journal of International Multidisciplinary Research, 2(11), 170–176. https://doi.org/10.62504/jimr973
  14. Fikri, M., Suharijadi, D., & Baharun, H. (2025). Sound horeg as a popular cultural discourse : a cultural criticism study of religious responses in East Java. Jurnal Tutur Sintaksis, 1(1), 25–41. https://doi.org/https://doi.org/10.64344/trst.v1i1.31%20
  15. Hadi, I. P. (2011). Pengguna media interaktif sebagai kenyataan maya: Studi resepsi khalayak Suarasurabaya.net sebagai media interaktif. Jurnal ASPIKOM, 1(3), 231–244. https://doi.org/10.24329/aspikom.v1i3.22
  16. Hasanah, A., Nurha, N., Psikologi, P., & Wiranegara, U. P. (2025). Comparative analysis of the use of traditional and digital media in introducing local cultural heritage to the younger generation. 4(2), 45–54.
  17. Kesuma, S., & Setyo Utami, L. S. (2020). Pemaknaan konten dalam media sosial (Studi pada pengguna aplikasi Bigo live di kalangan mahasiswa jurusan Ilmu Komunikasi). Koneksi, 3(2), 420. https://doi.org/10.24912/kn.v3i2.6427
  18. Kh, A. S. B., Sari, D. A. C., & Rangga, F. N. (2024). Perkembangan sound system sebagai budaya dan kompetisi sosial di desa Sumbersewu, kecamatan Muncar, Banyuwangi. RISOMA: Jurnal Riset Sosial Humaniora Dan Pendidikan, 2(4). https://doi.org/https://doi.org/10.62383/risoma.v2i4.156
  19. Kurniansyah, R. A., & Fadhlurahman, H. (2025). Perbandingan bingkai media nasional dan lokal dalam kontroversi sound horeg (Studi pada Republika.co.id dan Beritajatim.com). SENAKOM: Prosiding Seminar Nasional Komunikasi, 3(1), 1–19. https://senakom.budiluhur.ac.id/sk/article/view/250
  20. Lesmana, S. (2025). Fenomena sound horeg disorot media asing: Polusi menara pengeras suara. https://www.beritasatu.com/internasional/2916786/fenomena-sound-horeg-disorot-media-asing-polusi-menara-pengeras-suara (Diakses pada 12 Mei 2025).
  21. Mediastika, C. E., Sudarsono, A. S., Utami, S. S., Rachman, Z. A., Yanti, R. J., Ariyanto, Y., & Setiawan, T. (2024). Unveiling iconic sounds as intangible cultural heritage of a tourist city. Journal of Cultural Heritage Management and Sustainable Development, 24–26. https://doi.org/10.1108/JCHMSD-03-2024-0062
  22. Moelong, L. J. (2017). Metodologi penelitian kualitatif. PT. Remaja Rosdakarya.
  23. Purwanto, S. A. (2011). Information & communication technology (ict) and the challenge of multicultural society: Some cases of internet-facilitated interaction in Indonesia. OMNES: Journal of Multicultural Society, 2(2), 1. https://doi.org/10.15685/omnes.2011.12.2.2.1
  24. Rahman, R. F., Mayangsari, I. D., & Putra, A. (2017). Analisis isi komentar pemberitaan mengenai kasus penistaan agama oleh Basuki Tjahaja Purnama atau Ahok pada portal berita Republika online Periode 6-12 Oktober 2016 E-Proceeding of Management, 4(3), 3063–3071. https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/5026
  25. Saputra, I. H. (2025). Analisis sound horeg di Jawa Timur: Perspektif hadis dan implikasi medis terhadap kebisingan dan etika sosial. Journal of Qur’an and Hadith Studies, 14(1), 169–183. https://doi.org/10.15408/quhas.v14i1.42872
  26. Wardani, T. I., Cahyo, P. S. N., & Meyrasyawati, D. (2025). Audience reception analysis toward women’s representation in Damsel. Rubikon : Journal of Transnational American Studies, 12(1), 1. https://doi.org/10.22146/rubikon.v12i1.98003
  27. Widiastuti, V., Ayuningtyas, F., & Muqsith, M. A. (2025). Resepsi khalayak pesan propaganda perlawanan simbolik garuda biru dan peringatan darurat di akun Instagram @narasinewsroom. Communication, 16(1), 29–43. https://doi.org/10.36080/comm.v16i1.3413
  28. Wirasti, M. K., & Wahyono, S. B. (2024). Studi resepsi khalayak terhadap disinformasi pandemi covid-19 pada media sosial di Yogyakarta. Jurnal Komunikasi, 19(1), 23–46. https://doi.org/10.20885/komunikasi.vol19.iss1.art2
  29. Xie, Y., Al Imran Bin Yasin, M., Agil Bin Shekh Alsagoff, S., & Hoon Ang Article Info, L. (2022). An overview of stuart Hall’s encoding and decoding theory with film communication. Multicultural Education, 8(1), 190–198. https://doi.org/10.5281/zenodo.5894796