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Submitted
September 30, 2025
Accepted
November 13, 2025
Published
November 27, 2025
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Abstract

Toxic masculinity speech is a negative communication expression rooted in a culture of masculinity and giving rise to social constructions of maleness. Although global studies on toxic masculinity have been immensely expanded, research emphasizing this practice on social media in Indonesia is still limited. This study analyzes expressions of toxic masculinity in Instagram user comments about Emil Mario, one of the account owners who is frequently in the spotlight and the target of toxic speech on the platform. The research corpus was compiled from 160 comments on 10 posts from January to June 2025 and analyzed using qualitative content analysis methods, employing thematic coding. The results identified five main themes: gender stereotypes, verbal aggression, physical objectification, dominance and control, and rejection of feminine behavior. The results also found the presence of prominent local pejorative terms, confirming the conclusion that expressions of toxic masculinity also reflect local cultural characteristics in the digital space.

Keywords

Toxic masculinity qualitative content analysis social media Instagram hate speech

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Copyright (c) 2025 M. Subhqi Gorisha, Anang Hermawan, Dian Dwi Anisa

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Author Biographies

M. Subhqi Gorisha, Universitas Islam Indonesia, Yogyakarta, Indonesia

M. Subhqi Gorisha

Mahasiswa Program Studi Ilmu Komunikasi

Fakultas Ilmu Sosial Budaya

Universitas Islam Indonesia, Yogyakarta

Dian Dwi Anisa, Universitas Islam Indonesia, Yogyakarta, Indonesia

Dian Dwi Anisa

Program Studi Ilmu Komunikasi

Fakultas Ilmu Sosial Budaya
Universitas Islam Indonesia

How to Cite
M. Subhqi Gorisha, Hermawan, A., & Dian Dwi Anisa. (2025). Reproduksi maskulinitas toksik di ruang digital: Analisis kualitatif komentar Instagram. Jurnal Mahasiswa Komunikasi Cantrik, 5(2). https://doi.org/10.20885/cantrik.vol5.iss2.art5
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