Main Article Content
Abstract
The revision of the Indonesian National Armed Forces Act (TNI Bill) has triggered strong public opposition, especially digital activism on TikTok under the hashtag #TolakRUUTNI. This study investigates how people use the #TolakRUUTNI hashtag on TikTok for digital activism, employing netnography. Data come from observations of 23 TikTok videos and user comments. Findings show digital activism focuses on three main areas: criticizing the substance and legislative process; framing the context, actors, and history; and calling out public apathy while urging solidarity. Users express criticism through strategies like citizen journalism, sarcasm, fear appeals, emotion, playful activism, and calls to action. This study shows how TikTok helps people spread messages on social and political issues.
Article Details
Copyright (c) 2026 Jenna Jelajah Cakrawala, Subekti Wirabhuana Priyadharma, Detta Rahmawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
