Main Article Content
Abstract
Societies continuously move toward what is perceived as a “better” condition. From myth to reason, from geocentrism to heliocentrism, and from colonization to revolution, these shifts mark fundamental changes in how societies construct knowledge and meaning. This study examines the influence of postmodernism and commercialization on vernacular architecture in Indonesia, with a specific focus on the transformation of spatial hierarchy within traditional houses. Using a qualitative and interpretative approach, the research analyzes how postmodern architectural ideals, such as plurality, symbolism, and contextual expression interact with market-driven pressures in shaping contemporary adaptations of vernacular forms. The study focuses on Indonesian traditional houses, particularly Joglo and Batak Toba dwellings, while selected postmodern architectural works are employed as a theoretical framework rather than primary objects of analysis. The findings indicate that commercialization not only affects architectural form and materiality but also reconfigures spatial hierarchy, altering traditional distinctions between sacred and profane, public and private, and central and peripheral spaces. This study argues that understanding changes in spatial hierarchy is crucial for critically assessing the impact of postmodernism and commercialization on vernacular architecture, and for addressing the challenges of preserving cultural meaning within evolving urban and socio-economic contexts.
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Copyright (c) 2025 Aryasatya Rafa Prayitno

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References
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- Koentjaraningrat. 1980. Sejarah Teori Antropologi I (Edisi ke 1), Jakarta : UI - Press.
- Kuhn, T. S. (1996). The structure of scientific revolutions (3rd ed.). The University of Chicago Press.
- Laurens, M. J. (2005). Arsitektur dan perilaku manusia. Grasindo.
- Lendombela, A. A. (2022, October 20). Konsep Postmodernisme. https://doi.org/10.31219/osf.io/7s6pu
- Lestari, S. N., Sya'ban, S. A., Insani, N., Fadillah, R., Salisa, P., & Elmustian, E. (2025). Pelestarian Budaya Melayu dalam Filosofi Rumah Lontiok Melalui Eksplorasi Budaya di Desa Pulau Belimbing. PUSTAKA: Jurnal Bahasa dan Pendidikan, 5(1), 110-120.
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- Nurafni, N., Laksono, A., Chairina, F., Sillahi, W., Tobing, Y. Z. B., Maryam, S. R., & Amri, I. (2024). Kelangsungan dan Perubahan Rumah Adat Batak Toba pada Masa Kini. Journal of Creative Student Research, 2(3), 156-166.
- Prayitno, A. R., Riziq, L. B., Vazrin, R., Wawor, C. N. A., & Daru, J. I. (2023). PELUANG NON-FUNGIBLE TOKEN SEBAGAI MEDIA APRESIASI SENIMAN LOKAL BANDUNG. JURNAL LENTERA BISNIS, 12(1), 93-100.
- Ryadi, Agustinus. 2004. Postmodernisme Versus Modernisme. Jurnal Studia Philosophica et Theologica 4(2):90-100.
- Riziq, L. B., Vazrin, R., & Prayitno, A. R. (2023). Knowledge transfer in educational institutions in light of social epistemology. Digital Press Social Sciences and Humanities, 9, 00011, 1-10.
- Sabila, A. (2025). Konsep Sustainable Bangunan Green School Building Bali Pengaruhnya pada Pelajar. Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya, 2(1), 01-11.
- Siregar, M. F. S., & Azmi, F. (2022). The phenomenon of commercialization of education in Indonesia. Edu-Riligia: Jurnal Kajian Pendidikan Islam dan Keagamaan, 6(1), 48-68. http://jurnal.uinsu.ac.id/index.php/eduriligia/
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- Peramita, R., Amelia, N., Sriati, S., & Martha, A. (2025). Pengertian, Tujuan, dan Dampak Pendidikan Global. Education Achievement: Journal of Science and Research, 92-98.
- Plaza, B., Aranburu, I., & Esteban, M. (2021). Superstar Museums and global media exposure: mapping the positioning of the Guggenheim Museum Bilbao through networks. European Planning Studies, 30(1), 50–65. https://doi.org/10.1080/09654313.2021.1935753
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- Rao, F., Zhang, L., Yu, X. L., Li, Y., & Chen, Y. (2003, November). Spatial hierarchy and OLAP-favored search in spatial data warehouse. In Proceedings of the 6th ACM international workshop on Data warehousing and OLAP (pp. 48-55). doi.org/10.1145/956060.95607
- Widati, T. (2025). Kajian Parameter Kontekstual dalam Arsitektur: Studi Arsitektur yang Berakar Pada Tempat. Jurnal ALiBi-Jurnal Arsitektur dan Lingkungan Binaan, 2(01), 27-38.
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References
Andini, S., Syarif, D., & Sulastri, R. (2024). Meninjau Ulang Komodifikasi Agama: Peran Fungsional di Balik Komersialisasi Dakwah Islam Hanan Attaki. JISPO Jurnal Ilmu Sosial dan Ilmu Politik, 14(2), 253-276.
Arimbi, K. R. (2017). Berselancar ke 34 rumah adat Indonesia, yuk! Jakarta: Badan Pengembangan dan Pembinaan Bahasa, Kementerian Pendidikan dan Kebudayaan.
Ariotejo, A., Thahir, A. R., & Tundono, S. (2020). Penerapan konsep arsitektur postmodern pada fasad bangunan museum. Prosiding Seminar Intelektual Muda, 2(1), 165–172. https://doi.org/10.25105/psia.v2i1.8968
Aritonang, M. R. (2024). Memahami Filsafat Postmodernisme Jean Francois Lyotard: Studi Pemikiran Francois Lyotard tentang Postmodernisme. Jurnal Seri Mitra (Refleksi Ilmiah Pastoral), 3(1), 151-172.
Ashadi, Anisa, Nur’aini, R. D. (2018). Penerapan Metode Kuantitatif dan Kualitatif dalam Penelitian Arsitektur. Jakarta: Penerbit Arsitektur UMJ Press.
Azmi, S. S., Wulandari, L. D., & Yusran, Y. A. (2022). Spatial hierarchy in the Tengger house, Ranu Pani Village. International Journal of Built Environment and Scientific Research, 6(2), 139–152. https://doi.org/10.24853/ijbesr.6.2.139-152
Baidhowi, M. F., & Paryoko, V. G. P. J. (2025). Kajian Penerapan Arsitektur Post-Modern pada Museum KH. Asyim Asy’ari di Jombang. JAUR (JOURNAL OF ARCHITECTURE AND URBANISM RESEARCH), 8(2), 260-268.
Boole, G. (1854). An investigation of the laws of thought: on which are founded the mathematical theories of logic and probabilities (Vol. 2). Walton and Maberly.
Brighton.co.id. (2024, June 14). Warisan budaya yang memikat lewat rumah adat 34 provinsi di Indonesia. Brighton. https://www.brighton.co.id/about/articles-all/warisan-budaya-yang-memikat-lewat-rumah-adat-34-provinsi-di-indonesia
Chakraborty, C., Bhattacharya, M., Pal, S., & Lee, S. S. (2024). From machine learning to deep learning: Advances of the recent data-driven paradigm shift in medicine and healthcare. Current Research in Biotechnology, 7, 100164.
Ching, F. D. K., Jarzombek, M., & Prakash, V. (2017). A global history of architecture (3rd ed.). John Wiley & Sons.
Claudea, N., Karjaya, L. P., Safitri, R. S., Rahma, Y. M., Muharni, Z., Aulia, N., ... & Fadillah, A. (2024). Dampak Komersialisasi Budaya Terhadap Budaya Asli Di Desa Sade Di Kabupaten Lombok Tengah. Kepariwisataan: Jurnal Ilmiah, 18(2), 99-114.
Collins, L. M., Nahum-Shani, I., Guastaferro, K., Strayhorn, J. C., Vanness, D. J., & Murphy, S. A. (2024). Intervention optimization: a paradigm shift and its potential implications for clinical psychology. Annual Review of Clinical Psychology, 20, 23-27.
Curl, J. S. (2018). Making dystopia: The strange rise and survival of architectural barbarism. Oxford University Press.
Featherstone, Mike. 2008. Posmodernisme dan Budaya Konsumen. Yogyakarta: Pustaka Pelajar
Fealy, Greg, dan Sally White, ed. 2008. “2. Consuming Islam: Commodified Religion and Aspirational Pietism in Contemporary Indonesia.” Dalam Expressing Islam, 15–39. ISEAS Publishing. https://doi.org/10.1355/9789812308528-006
Gustiawan, A. (2016). Kajian bentuk rumah adat dan ragam hiassapo Kalupini di Kabupaten Enrekang (Thesis, Universitas Muhammadiyah Makassar).
Herlim, E., Suleman, S., Lorencius, J., Natanael, W., & Setiawan, B. (2025). Potensi 7 Unsur Budaya sebagai Atraksi Wisata di Desa Gubukklakah. Jurnal Pariwisata dan Perhotelan, 2(2), 1-12.
Herman, H. (2024). PERUBAHAN PARADIGMA KOMUNIKASI DI ERA DIGITAL: DAMPAK DAN TANTANGANNYA. Journal of Mandalika Literature, 5(2), 151-155.
Ilham, I. (2018). Paradigma Postmodernisme; Solusi untuk Kehidupan Sosial?. Jurnal Sosiologi USK (Media Pemikiran & Aplikasi), 12(1), 1-23.
Jencks, Charles. (1977). The Language of Post-Modern Architecture. London: Academy Editions.
Karaagac, M. (2025, November 19). What is spatial analysis in architecture? (2026). Archivinci. https://www.archivinci.com/blogs/spatial-analysis-in-architecture
Koentjaraningrat. 1980. Sejarah Teori Antropologi I (Edisi ke 1), Jakarta : UI - Press.
Kuhn, T. S. (1996). The structure of scientific revolutions (3rd ed.). The University of Chicago Press.
Laurens, M. J. (2005). Arsitektur dan perilaku manusia. Grasindo.
Lendombela, A. A. (2022, October 20). Konsep Postmodernisme. https://doi.org/10.31219/osf.io/7s6pu
Lestari, S. N., Sya'ban, S. A., Insani, N., Fadillah, R., Salisa, P., & Elmustian, E. (2025). Pelestarian Budaya Melayu dalam Filosofi Rumah Lontiok Melalui Eksplorasi Budaya di Desa Pulau Belimbing. PUSTAKA: Jurnal Bahasa dan Pendidikan, 5(1), 110-120.
Martin, R. (2010). Utopia's ghost: Architecture and postmodernism, again. University of Minnesota Press.
Nurafni, N., Laksono, A., Chairina, F., Sillahi, W., Tobing, Y. Z. B., Maryam, S. R., & Amri, I. (2024). Kelangsungan dan Perubahan Rumah Adat Batak Toba pada Masa Kini. Journal of Creative Student Research, 2(3), 156-166.
Prayitno, A. R., Riziq, L. B., Vazrin, R., Wawor, C. N. A., & Daru, J. I. (2023). PELUANG NON-FUNGIBLE TOKEN SEBAGAI MEDIA APRESIASI SENIMAN LOKAL BANDUNG. JURNAL LENTERA BISNIS, 12(1), 93-100.
Ryadi, Agustinus. 2004. Postmodernisme Versus Modernisme. Jurnal Studia Philosophica et Theologica 4(2):90-100.
Riziq, L. B., Vazrin, R., & Prayitno, A. R. (2023). Knowledge transfer in educational institutions in light of social epistemology. Digital Press Social Sciences and Humanities, 9, 00011, 1-10.
Sabila, A. (2025). Konsep Sustainable Bangunan Green School Building Bali Pengaruhnya pada Pelajar. Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya, 2(1), 01-11.
Siregar, M. F. S., & Azmi, F. (2022). The phenomenon of commercialization of education in Indonesia. Edu-Riligia: Jurnal Kajian Pendidikan Islam dan Keagamaan, 6(1), 48-68. http://jurnal.uinsu.ac.id/index.php/eduriligia/
TRANS TV Official. (2018, May 27). THE PROJECT - Rumah Joglo Modern Super Keren (Part 1) [Video]. YouTube. https://www.youtube.com/watch?v=nkIjMbJLR-A&t=158s
Usman, P. N. P., Trumansyahjaya, K., & Djailani, Z. (2024). REDESAIN KANTOR BUPATI KABUPATEN GORONTALO DENGAN KONSEP ARSITEKTUR POST MODERN. JAMBURA Journal of Architecture, 6(2), 105-112.
Peramita, R., Amelia, N., Sriati, S., & Martha, A. (2025). Pengertian, Tujuan, dan Dampak Pendidikan Global. Education Achievement: Journal of Science and Research, 92-98.
Plaza, B., Aranburu, I., & Esteban, M. (2021). Superstar Museums and global media exposure: mapping the positioning of the Guggenheim Museum Bilbao through networks. European Planning Studies, 30(1), 50–65. https://doi.org/10.1080/09654313.2021.1935753
Pusat Data dan Teknologi Informasi Sekretariat Jenderal Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi. (2023). Statistik Kebudayaan 2023. Statistik Kebudayaan, 8, 1-60. https://www.kemdikbud.go.id
Rao, F., Zhang, L., Yu, X. L., Li, Y., & Chen, Y. (2003, November). Spatial hierarchy and OLAP-favored search in spatial data warehouse. In Proceedings of the 6th ACM international workshop on Data warehousing and OLAP (pp. 48-55). doi.org/10.1145/956060.95607
Widati, T. (2025). Kajian Parameter Kontekstual dalam Arsitektur: Studi Arsitektur yang Berakar Pada Tempat. Jurnal ALiBi-Jurnal Arsitektur dan Lingkungan Binaan, 2(01), 27-38.
Yuhasnil. (2019). Perubahan Nilai-Nilai Budaya dalam Proses Modernisasi di Indonesia. Menara Ilmu, Vol. XIII, pp. 222–227.
Yuwafik, M. H., Muslimin, M., & Mahmudi, A. (2025). Kontroversi Komersialisasi Dakwah: Perspektif Dakwah Profetik. JDARISCOMB: Jurnal Komunikasi dan Penyiaran Islam, 5(1), 41-55.