Main Article Content
Abstract
This research aims to know the influence of the intensity of seeing ads selling cosmetics on instagram against level of knowledge and behavior of consumerist cosmetics young women. The population used in this research are students of SMKN 4 Yogyakarta aged 15 to 18 years old. This research method using Quantitative research methods of empirical research methods by means of Surveys using a questionnaire to respondents. The number of samples from this research is as much as 68 students from 212 class 2 and class 3 Department of Hairstyling and Hairstyling Skin SMKN 4 Yogyakarta.And the relevant theory used in this research is the theory of the S-R and Theory AIDDA. The results of this research to prove that there was significant influence between the intensity of seeing ads selling cosmetics on instagram with the level of knowledge and behavior of consumerist cosmetics young women have done the sums between t calculate the influence of X against the Y1 and Y2 X against influence, namely (4.899 + 2,559)/2 = 3.724 and summation of the p value (+ 0.000 0,013)/2 = 0.006. Thus the t value obtained synchronously (F) of 3.724 and p 0.006. With the p of 0.0006 0.05 then it means there are < significant influence between the intensity of seeing ads selling cosmetics on instagram with the level of knowledge and behavior of consumerist cosmetics young women.
Keywords: advertising, consumer knowledge, consumer behavior Instagram,
social media
Article Details
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
