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Abstract
Abstract. : This research focuses on describe the position of local and global identities in hybridity. In explain the construction of local and global identities on Gogirl!, the author used semiotics of Roland Barthes. Hybridity is a resistance of local culture to global domination. Magazine assimilated the elements of global culture, devoid eliminated or defend the local elements. In this case, there are certain hybridity mechanisms that has been done, namely the use of hodgepodge language, a blend of English and bahasa Indonesia; the usage of western elements as inspiration; and maintaining the spirit of localism. The hibridity of GoGirls! is a form of negotiation to provide opportunity on the present of local identity. As an inferior subject, local identity becomes an active subject in expressing its identity at the global level through hybridity.
Keywords: Hybrid Culture, Hibridity, Global Culture, Local Culture,
Magazine.
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References
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References
Christomy, T., & Yuwono, U. (2004). Semiotika Budaya. Depok: Pusat Penelitian Kemasyarakatan dan Budaya Direktorat Riset dan pengabdian pada Masyarakat Universitas Indonesia.
Ida, R. (2016). Metode Penelitian Studi Media dan Kajian Budaya. Jakarta: Kencana.
Mubah, A. S. (2015). Isu-isu Globalisasi Kontemporer. Yogyakarta: Graha Ilmu.
Ritzer, G. (2006). Mengkonsumsi Kehampaan di Era Globalisasi. Yogyakarta: Andi Offset.
Rivers, W. L., Jensen, J. W., & Peterson, T. (2003). Media Massa & Masyarakat Modern. Jakarta: Kencana Prenada Media Group.
Santoso, B. (2006). Bahasa dan Identitas Budaya. Sabda, 1(1), 44-49. DOI: https://doi.org/10.14710/sabda.1.1.44-49
Maunati, D. Y. (2004). Identitas Dayak, Komodifikasi & Politik Kebudayaan. Yogyakarta: LkiS Yogyakarta.
Surahman, S. (2013). Dampak Globalisasi Media Terhadap Seni dan Budaya Indonesia. Lontar, 2 (1), 29-38. DOI: https://doi.org/10.30656/lontar.v2i1.334
Ibrahim, I. S., & Akhmad, B. A. (2014). Komunikasi dan Komodifikasi: Mengkaji Media dan Budaya dalam Dinamika Globalisasi. Jakarta: Yayasan Pustaka Obor Indonesia.
Huddart, D. (2006). Homi K. Bhabha. London: Routledge Taylor & Francis Group.
Bhabha, H. K. (1994). The Location of Cluture. London: Routledge.
Nugroho, W. W. (2018). Karakteristik Bahasa Toni Blank: Kajian Psikolinguistik, Teori, dan Praktik. Yogyakarta: UGM PRESS.
Szatrowski, P. E. (2014). Language and Food: Verbal and Nonverbal Experiences. Amsterdam: Jhon Benjamin Publishing Company.
Banea, G. K. (2013, Juni 1). Cheap and Healthy Meal For a Week. Beauty Tips, hal. 170-171.
Qodir, D. Z. (2010). Muhammadiyah Studies: Reorientasi Gerakan dan Pemikiran Memasuki Abad Kedua. Yogyakarta: Penerbit Kanisius.