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Submitted
August 8, 2022
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April 25, 2023
Published
April 30, 2022
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Abstract

The increasing number of conflicts and hatred narrations that spread on online and offline media motivate local filmmakers to make animations that present Pancasila, one of which is the animated series Adit Sopo Jarwo (ASJ) which can be accessed freely on YouTube. This study is to analyze how Pancasila's values are communicated through animation works. This study uses a qualitative content analysis method. Qualitative content analysis emphasizes text and symbols in a particular context. The coding process is carried out using NVivo 12 plus by examining the Pancasila values' distribution through two variables, animation elements (audio, motion, narrative, and visual) and the characters in the series. The data were collected by identifying the Pancasila values that appeared in the ASJ series: religion-tolerance, humanity; patriotism-unity; democracy; and social justice. Those values are articulated in this animation work through animation basic elements and characters. Animated series not only can be used as entertainment media but also can be used by creators as soft diplomacy tools to convey the values of Pancasila

Keywords

adit sopo jarwo animation Pancasila soft diplomacy

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Copyright (c) 2023 Andrian Wikayanto, Sentiela Ocktaviana, Lengga Pradipta

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Author Biographies

Andrian Wikayanto, Pusat Riset Masyarakat dan Budaya (PMB), Badan Riset dan Inovasi Nasional (BRIN), Jakarta, Indonesia

Pusat Riset Masyarakat dan Budaya (PMB), Badan Riset dan Inovasi Nasional (BRIN), Jakarta, Indonesia

Lengga Pradipta, Deputi Kebijakan Pembangunan, Badan Riset dan Inovasi Nasional (BRIN), Jakarta, Indonesia

Deputi Kebijakan Pembangunan, Badan Riset dan Inovasi Nasional (BRIN), Jakarta, Indonesia.

How to Cite
Wikayanto, A., Ocktaviana, S. ., & Pradipta, L. . (2022). Ketika Animasi Menjadi Soft Diplomacy: Bagaimana Animasi Mengkonstruksikan Nilai-Nilai Pancasila? . Jurnal Komunikasi, 17(2). https://doi.org/10.20885/komunikasi.vol17.iss2.art8
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