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Abstract
The study aims to map rural communities’ attitudes and acceptance of the COVID-19 vaccine, examine the sources of information they rely on, and analyze the communication networks formed among vaccine-resistant groups. Findings reveal a balance between digital and conventional information sources in accessing COVID-19-related information, supported by sufficient human resources and infrastructure in certain areas. Social media and television emerge as the dominant sources of vaccine-related information, indicating high exposure to media content. Meanwhile, healthcare workers, health cadres, and government institutions serve as secondary sources of information. Notably, word-of-mouth remains a significant channel for spreading misinformation, contributing to high acceptance of hoax messages and reinforcing vaccine resistance within the rural community of Tawangsari.
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Copyright (c) 2025 Nilam Wardasari, Azizun Kurnia Illahi, Yun Fitrahyati Laturrakhmi

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References
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- Austvoll-Dahlgren, A., & Helseth, S. (2010). What informs parents’ decision-making about childhood vaccinations? Journal of Advanced Nursing, 66(11), 2421–2430. https://doi.org/10.1111/j.1365-2648.2010.05403.x
- Darmastuti, R., Bajari, A., Martodirdjo, H. S., & Maryani, E. (2016). Gethok Tular, Pola Komunikasi Gerakan Sosial Berbasis Kearifan Lokal Masyarakat Samin di Sukolilo. Jurnal ASPIKOM, 3(1), 104. https://doi.org/10.24329/aspikom.v3i1.103
- Eller, N. M., Henrikson, N. B., & Opel, D. J. (2019). Vaccine Information Sources and Parental Trust in Their Child’s Health Care Provider. Health Education & Behavior, 46(3), 445–453. https://doi.org/10.1177/1090198118819716
- Garcia-Cosavalente, H. P., Wood, L. E., & Obregon, R. (2010). Health information seeking behavior among rural and urban Peruvians: variations in information resource access and preferences. Information Development, 26(1), 37–45. https://doi.org/10.1177/0266666909358640
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- Williams, T. A., & Shepherd, D. A. (2017). Mixed Method Social Network Analysis. Organizational Research Methods, 20(2), 268–298. https://doi.org/10.1177/1094428115610807
References
Allsop, D. T., Bassett, B. R., & Hoskins, J. A. (2007). Word-of-Mouth Research: Principles and Applications. Journal of Advertising Research, 47(4), 398–411. https://doi.org/10.2501/S0021849907070419
Austvoll-Dahlgren, A., & Helseth, S. (2010). What informs parents’ decision-making about childhood vaccinations? Journal of Advanced Nursing, 66(11), 2421–2430. https://doi.org/10.1111/j.1365-2648.2010.05403.x
Darmastuti, R., Bajari, A., Martodirdjo, H. S., & Maryani, E. (2016). Gethok Tular, Pola Komunikasi Gerakan Sosial Berbasis Kearifan Lokal Masyarakat Samin di Sukolilo. Jurnal ASPIKOM, 3(1), 104. https://doi.org/10.24329/aspikom.v3i1.103
Eller, N. M., Henrikson, N. B., & Opel, D. J. (2019). Vaccine Information Sources and Parental Trust in Their Child’s Health Care Provider. Health Education & Behavior, 46(3), 445–453. https://doi.org/10.1177/1090198118819716
Garcia-Cosavalente, H. P., Wood, L. E., & Obregon, R. (2010). Health information seeking behavior among rural and urban Peruvians: variations in information resource access and preferences. Information Development, 26(1), 37–45. https://doi.org/10.1177/0266666909358640
GitHub. (2021). No Title.
Jackson, D. N., Peterson, E. B., Blake, K. D., Coa, K., & Chou, W.-Y. S. (2019). Americans’ Trust in Health Information Sources: Trends and Sociodemographic Predictors. American Journal of Health Promotion, 33(8), 1187–1193. https://doi.org/10.1177/0890117119861280
Kemkes RI. (2020a). Buku stratgei komuniasi vaksin COVID-19. Kemkes.Go.Id. https://promkes.kemkes.go.id/
Kemkes RI. (2020b). Survei Penerimaan Vaksin COVID-19 di Indonesia. https://covid19.go.id/storage/app/media/Hasil Kajian/2020/November/vaccine-acceptance-survey-id-12-11-2020final.pdf
Kennedy, A., Basket, M., & Sheedy, K. (2011). Vaccine Attitudes, Concerns, and Information Sources Reported by Parents of Young Children: Results From the 2009 HealthStyles Survey. PEDIATRICS, 127(Supplement), S92–S99. https://doi.org/10.1542/peds.2010-1722N
Khr/nma. (2021). Empat Timeline Vaksinasi RI Hingga Maret 2022. CNN Indonesia. https://www.cnnindonesia.com/nasional/20210104202651-20-589405/empat-timeline-vaksinasi-ri-hingga-maret-2022
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). Thousand Oaks, CA: Sage.
Nyhan, B., Reifler, J., Richey, S., & Freed, G. L. (2014). Effective Messages in Vaccine Promotion: A Randomized Trial. PEDIATRICS, 133(4), e835–e842. https://doi.org/10.1542/peds.2013-2365
Rachman, F. F., & Pramana, S. (2020). Analisis Sentimen Pro dan Kontra Masyarakat Indonesia tentang Vaksin COVID-19 pada Media Sosial Twitter. Indonesian of Health Information Management Journal, 8(2), 100–1009. https://doi.org/10.47007/inohim.v8i2.223
Ring, A., Tkaczynski, A., & Dolnicar, S. (2016). Word-of-Mouth Segments. Journal of Travel Research, 55(4), 481–492. https://doi.org/10.1177/0047287514563165
Schiavo, R. (2007). Health Communication: From Theory to Practice (1st ed.). San Francisco: Jossey-Bass.
Sharun, K., Rahman, C. K. F., Haritha, C. V., Jose, B., Tiwari, R., & Dhama, K. (2020). COVID-19 Vaccine Acceptance: Beliefs and Barriers Associated with Vaccination Among the General Population in India. Journal of Experimental Biology and Agricultural Sciences, 8(Spl-1-SARS-CoV-2), S210–S218. https://doi.org/10.18006/2020.8(Spl-1-SARS-CoV-2).S210.S218
Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2012). Word of mouth: measuring the power of individual messages. European Journal of Marketing, 46(1/2), 237–257. https://doi.org/10.1108/03090561211189310
Thomas, R. K. (2006). Health Communication. Boston: Springer US. https://doi.org/10.1007/b136859
Williams, T. A., & Shepherd, D. A. (2017). Mixed Method Social Network Analysis. Organizational Research Methods, 20(2), 268–298. https://doi.org/10.1177/1094428115610807