Main Article Content
Abstract
Campus journalism serves as an essential platform for the student body, amplifying their concerns, aspirations, and perspectives. This qualitative study explored the practices and achievements of campus journalists, recognizing their role as pivotal conduits for student expression and coverage of campus issues. Through semi-structured interviews with six campus journalists at Mariano Marcos State University (MMSU) in the Philippines, including the student publication, the College of Arts and Sciences (CAS), and the College of Teacher Education (CTE), participants were selected using inclusion and exclusion criteria. Data were collected via semi-structured interviews from July to September 2023 and analyzed using Braun and Clarke’s thematic analysis. The study uncovered two overarching themes. The first research objective revealed three sub-themes: multi-sourcing, exploration, and engagement, which together form the grand theme of the Adaptiveness of Campus Journalists. These findings reflect the dynamic nature of campus journalists, emphasizing that they are active contributors to their campus. The second research objective uncovers three sub-themes: winning competitions, agenda-setting, and personal satisfaction, leading to the grand theme of Campus Journalism as Empowerment. These themes highlight the achievements of campus journalists in competitive areas, their impact, and the personal fulfillment of their practices. The findings of this study underscore the adaptive and empowering nature of campus journalism, reflecting its significant impact on both the journalists and the publications they serve.
Keywords
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Copyright (c) 2026 ANGEL CHRISTIN PED, BRYAN R. REALGO

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References
Advincula, A., & Adtoon, J. P. (n.d.). Narratives of campus publication advisers: Challenges,
adaptations and student engagement post-pandemic. https://www.feu.edu.ph/wp-content/uploads/2024/08/4_Narratives-of-Campus-Publication-Advisers.pdf
Alaqabawy, N. (2025). Navigating journalistic values in student-run media’s organizational
culture. Journalism & Mass Communication Educator, 0 (0). https://journals.sagepub.com/doi/10.1177/10776958251381558
Barclay, C. (2018). Semi-structured interviews.
https://know.fife.scot/__data/assets/pdf_file/0028/177607/KnowHow-Semistructured-interviews.pdf
Bernard, H. R. (2011). Research methods in anthropology (5th ed.). AltaMira Press.
Bilinovich, B. (n.d.). The importance of student journalism. https://observer.case.edu/the
importance-of-student-journalism/
BLEPT. (2015). The birth of high school papers (campus papers) in the Philippines.
https://blept.blogspot.com/2015/11/the-birth-of-high-school-papers-campus.html
Braun, V., & Clarke, V. (2012). Thematic analysis.
https://www.researchgate.net/publication/269930410_Thematic_analysis
Broaddus, M. B. (2012). Students’ writing self-efficacy, motivation, and experience: Predictors in
journalism education.
https://headtopics.com/ph/briones-underscores-importance-of-campus-journalism-in-2021-nspc-21317540
Camposano, C. (2021). Keeping our campuses free: Democracy, campus journalism, and social
Carbonilla, H. E. (2021). Zooming into the lens of campus journalists in the Philippines.
Carter, D. (2020). How journalism has changed over the years.
https://community.thriveglobal.com/how-journalism-has-changed-over-the-years/
Chan, T., Garcia, D., & Guiao, M. A. (2019). When campus press fights back.
https://theguidon.com/1112/main/2019/06/when-campus-press-fights-back/
Chang’orok, J. (2017). Social cultural traditions by Edward Sapir and its implication.
Cooper, G., Lopez, M. G., Macfarlane, A., Makri, S., Missaoui, S., & Porlezza, C. (2022). Making
newsworthy news: The integral role of creativity and verification in the human information behavior that drives news story creation. https://www.researchgate.net/publication/359349112
Corcuera, J. (2020). The struggles of the campus press continue.
https://www.dailyguardian.com.ph/the-struggles-of-the-campus-press-continue/
Craig, R. T. (1999). Communication theory as a field.
http://www.stesapes.med.ulg.ac.be/Documents_electroniques/MET/MET-COM/ELE%20MET-COM%20A-8191.pdf
Curtis, A. (2011). Journalists’ information gathering tools.
https://wp.lps.org/akabour/files/2013/12/How-journalists-gather-information-for-their-stories.pdf
Dela Rosa, J. H., Lucero, J. N., & Vargas, D. (2021). Campus journalism: Varying cultures and
their effects on secondary campus journalists. SSRN. https://doi.org/10.2139/ssrn.3794713
Dewi, S. (2025). Student journalism as advocacy for gender-based violence survivors: The case of
Indonesia. Asian Journal of Women’s Studies, 31(3), 337–351.
https://doi.org/10.1080/12259276.2025.2541571
Dhariwal, N. (2016). The passion to compete: Has winning become the primary goal of any
learning activity? https://www.indiatoday.in/education-today/featurephilia/story/winning-as-primary-goal-332800-2016-08-02
Driz, P., & Aguisando, M. (2025). From schools to societies: A multiple case study on campus
journalism practices in state universities and colleges in Southern Philippines. https://ejournals.ph/article.php?id=32490
Ferrucci, P. (2015). The Facebook experience: A phenomenology of Facebook use.
https://www.ojcmt.net/download/the-facebook-experience-a-phenomenology-of-facebook-use.pdf
Fonseca, K. (2018). What is campus journalism & why do students need it.
https://youthincmag.com/what-is-campus-journalism-why-do-students-need-it
Gavilan, J. (2018). Why campus journalists should go beyond classrooms.
https://www.rappler.com/newsbreak/iq/194941-campus-journalism-role-philippines/
George, T. (2022). Semi-structured interview | Definition, guide & examples.
https://www.scribbr.com/methodology/semi-structured-interview/
Goddard, W., & Melville, S. (2004). Research methodology: An introduction (2nd ed.). Blackwell
Publishing.
Goxmel. (2019). Empowering communities through campus journalism.
https://oe012dspc19.blogspot.com/2019/10/empowering-communities-through- campus.html
Haider, A. (2023). Explained: Agenda setting theory and its relevance today.
Kallos, A. (2023). What you need to know about member checking.
https://www.evalacademy.com/articles/what-you-need-to-know-about-member-checking
Kiger, M. E., & Varpio, L. (2020). Thematic analysis of qualitative data: AMEE guide no. 131.
https://doi.org/10.1080/0142159x.2020.1755030
Kramp, L., & Loosen, W. (2017). The transformation of journalism: From changing newsroom
cultures to a new communicative orientation?
https://link.springer.com/chapter/10.1007/978-3-319-65584-0_9
Lwangasi, M. M. (2008). Relationship between empowerment and job satisfaction: A survey of
employees in the non-governmental sector in Kenya. http://erepository.uonbi.ac.ke/bitstream/handle/11295/22943
Lyons, M. (2022). What are the top benefits of becoming a journalist?
https://www.grantford.org/post/what-are-the-top-benefits-of-becoming-a-journalist
Pathak, V., Jena, B., & Kalra, S. (2013). Qualitative research. Perspectives in Clinical Research,
(3), 192. https://doi.org/10.4103/2229-3485.115389
Punzalan, J. P. (2020). Campus journalists, now is the time to speak up.
https://www.rappler.com/voices/imho/260235-campus-journalists-now-time-speak-up/
Quilinguing, K. G. (2021). Democracy and disinformation: The role of campuses, campus
journalism, citizen journalism and fact-checking in the struggle for democracy.
https://up.edu.ph/democracy-and-disinformation
Ramos, A., & Suizo, C. (2025). Challenges, adaptability, and resilience of campus journalists
amidst the COVID-19 pandemic. https://journals.e-palli.com/home/index.php/jtel/article/view/2308
Sargeant, J. (2012). Qualitative research part II: Participants, analysis, and quality assurance.
Journal of Graduate Medical Education, 4(1), 1–3. https://doi.org/10.4300/JGME-D-11-00307.1
Sariego, V. (2022). Student empowerment: Campus journalism.
https://www.pressreader.com/philippines/sunstar-pampanga/20221115/281711208635143
Shao, C. (2020). The surveillance experience of Chinese university students and the value of
privacy in the surveillance society.
Sirmata Editorial Board. (2023). Sirmata editorial policy.
Šimunjak, M. (2023). The joy of journalism. https://link.springer.com/chapter/10.1007/978-3-
-38631-2_9
Tasmim, S., & Atikuzzaman, M. (2026). Information seeking behavior of campus journalists in a
developing country: An empirical study. Information Development, 42(1), 355–371.
https://journals.sagepub.com/doi/10.1177/02666669231219794
Tomacruz, S. (2018). Does the campus journalism act protect press freedom?
https://www.rappler.com/newsbreak/iq/194899-campus-journalism-act-philippines-press-freedom/
Tran, M. (2023). Looking forward, looking back: Independent student journalism is more
crucial now than ever. https://thedailytexan.com/2023/04/20
Valenzuela, D., & Shrivastava, P. (n.d.). Interview as a method for qualitative research.
https://www.public.asu.edu/~kroel/www500/Interview%20Fri.pdf
Valenzuela, S. (2019). Agenda setting and journalism. https://oxfordre.com/communication
Valenzuela, S., & McCombs, M. (2019). The agenda-setting role of the news media.