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Submitted
February 21, 2025
Accepted
April 24, 2026
Published
April 30, 2026
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Abstract

Developments in information technology and social media have transformed the way tourism destinations are recognized and promoted. Tourists' digital activities, such as uploading photos, videos, and reviews on various platforms, play a crucial role in increasing destination awareness and image. This is also true for tourism at the Lok Baintan floating market. Optimizing digital power is crucial to strengthening the floating market's presence and appeal as a unique tourist destination. This study aims to analyze the digital tourism communication model in increasing tourism awareness at the Lok Baintan Floating Market. A descriptive qualitative method with a constructivist paradigm was applied in this study. The resulting digital tourism communication model is based on the AISAS (Attention, Interest, Search, Action, Share) concept, which is expected to provide input and advance tourism at the Lok Baintan Floating Market.

Keywords

Communication Model Digital Tourism Floating Market Lok Baintan South Kalimantan

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Copyright (c) 2026 Dewi Rachmawati, Ayu Rakhmi Tiara Hamdani, Latifa Ramonita

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How to Cite
Rachmawati, D., Hamdani, A. R. T. ., & Ramonita, L. (2026). Digital tourism communication model to increase public awareness of the Lok Baintan floating market tourist destination. Jurnal Komunikasi, 20(1). https://doi.org/10.20885/komunikasi.vol20.iss1.art6
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