Article Sidebar

Submitted
April 20, 2025
Accepted
October 6, 2025
Published
October 28, 2025
Download
PDF
Statistic
Read Counter : 102 Download : 111

Main Article Content

Abstract

The rapid advancement of technology demands that media companies transform quickly; it is insufficient for media to produce content; they must adopt an integrated multi-platform strategy. This study examines media transformation management strategies in the multi-platform era, utilizing the Tribun Network as a case study. The research employs a descriptive qualitative method with a case study approach. This study utilizes Henry Jenkins' theory of media convergence and a cross-media approach to analyze channel integration and content distribution patterns. The results indicate that Tribun's transformation encompasses digital editorial integration, leadership restructuring towards a flexible model, platform-based content optimization, and diversification of monetization channels. This strategy has not only expanded audience reach but has also established an editorial workflow that is responsive to algorithms and technological dynamics. This research contributes to the literature on digital media management and is a practical reference for other media organizations in designing multi-platform strategies.

Keywords

collaboration management strategies media media transformation multiplatform

Article Details

License

Copyright (c) 2025 Merry Fridha Tripalupi, Rahmat Edi Irawan

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
How to Cite
Tripalupi, M. F., & Irawan, R. E. (2025). Media transformation management strategy in the era of multiplatform (Case study on Tribun network). Jurnal Komunikasi, 19(3), 517–534. https://doi.org/10.20885/komunikasi.vol19.iss3.art6
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX
Crossref
Scopus
Google Scholar
Europe PMC

References

  1. Anabila, P. (2020). Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective. Journal of Marketing Communications, 26(3), 229–242. https://doi.org/10.1080/13527266.2019.1574868
  2. Anttiroiko, A. V. (2015). Castells’ network concept and its connections to social, economic and political network analyses. Journal of Social Structure, 16. https://doi.org/10.21307/joss-2019-021
  3. Awuor, O. T., & Kithae, P. P. (2020). Managing change in media transition from print to multi-platform delivery: A case of Kenyan newspapers. International Journal of Management and Leadership Studies, 2(1).
  4. Burke, L. (2020). Adaptation in the Age of Media Convergence. Adaptation, 13(2). https://doi.org/10.1093/adaptation/apaa021
  5. Castells, M. (2011). A network theory of power. International Journal of Communication, 5(1).
  6. Chatterjee, S., Chaudhuri, R., & Vrontis, D. (2022). Does remote work flexibility enhance organization performance? Moderating role of organization policy and top management support. Journal of Business Research, 139. https://doi.org/10.1016/j.jbusres.2021.10.069
  7. Dalila, N., & Ernungtyas, N. F. (2020). Strategi Storytelling, Spreadability, dan Monetization Podcast sebagai Media Baru Komedi. Jurnal Riset Komunikasi, 3(2). https://doi.org/10.38194/jurkom.v3i2.165
  8. Davidescu, A. A. M., Apostu, S. A., Paul, A., & Casuneanu, I. (2020). Work flexibility, job satisfaction, and job performance among romanian employees-Implications for sustainable human resource management. Sustainability (Switzerland), 12(15). https://doi.org/10.3390/su12156086
  9. Doyle, G. (2015). Multi-platform media and the miracle of the loaves and fishes. Journal of Media Business Studies, 12(1–2). https://doi.org/10.1080/16522354.2015.1027113
  10. El Takach, A., Nassour, F., & Hejase, H. J. (2022). Digital Transformation of Media Companies in Lebanon from Traditional to Multiplatform Production: An Assessment of Lebanese Journalists’ Adaptation to the New Digital Era. Žurnalistikos Tyrimai, 16. https://doi.org/10.15388/zt/jr.2022.6
  11. Fink, A. (2014). Conducting Research Literature Reviews: From the Internet to Paper Fourth Edition. In SAGE Open Medicine (Vol. 20, Issue 4).
  12. Fiske, J. (2010). Introduction to Communication Studies, Third Edition. In Introduction to Communication Studies, Third Edition. https://doi.org/10.4324/9780203837382
  13. FitzPatrick, B. (2019). Validity in qualitative health education research. In Currents in Pharmacy Teaching and Learning (Vol. 11, Issue 2). https://doi.org/10.1016/j.cptl.2018.11.014
  14. Jayasingh, S. (2019). Consumer brand engagement in social networking sites and its effect on brand loyalty. Cogent Business and Management, 6(1). https://doi.org/10.1080/23311975.2019.1698793
  15. Kabeyi, M. J. B. (2019). Organizational strategic planning, implementation and evaluation with analysis of challenges and benefits for profit and nonprofit organizations. International Journal of Applied Research, 5(6). https://doi.org/10.22271/allresearch.2019.v5.i6a.5870
  16. Kapoor, K. K., Dwivedi, Y. K., & Williams, M. D. (2014). Rogers’ Innovation Adoption Attributes: A Systematic Review and Synthesis of Existing Research. In Information Systems Management (Vol. 31, Issue 1). https://doi.org/10.1080/10580530.2014.854103
  17. Kencana, W. H., & Meisyanti, M. (2020). The Implementation of Mass Media Digital Platform in Indonesia. Komunikator, 12(2). https://doi.org/10.18196/jkm.122038
  18. Kushwaha, B. P., Singh, R. K., Varghese, N., & Singh, V. N. (2020). Integrating social media and digital media as new elements of integrated marketing communication for creating. Journal of Content, Community and Communication, 10(6), 52–64. https://doi.org/10.31620/JCCC.06.20/05
  19. Ladkin, D., & Patrick, C. B. (2022). Whiteness in leadership theorizing: A critical analysis of race in Bass’ transformational leadership theory. Leadership, 18(2). https://doi.org/10.1177/17427150211066442
  20. Liu, Q., Zheng, Z., Zheng, J., Chen, Q., Liu, G., Chen, S., Chu, B., Zhu, H., Akinwunmi, Ba., Huang, J., Zhang, C. J. P., & Ming, W. K. (2020). Health communication through news media during the early stage of the covid-19 outbreak in China: Digital topic modeling approach. Journal of Medical Internet Research, 22(4). https://doi.org/10.2196/19118
  21. Mannuru, N. R., Shahriar, S., Teel, Z. A., Wang, T., Lund, B. D., Tijani, S., Pohboon, C. O., Agbaji, D., Alhassan, J., Galley, J. Kl., Kousari, R., Ogbadu-Oladapo, L., Saurav, S. K., Srivastava, A., Tummuru, S. P., Uppala, S., & Vaidya, P. (2023). Artificial intelligence in developing countries: The impact of generative artificial intelligence (AI) technologies for development. Information Development. https://doi.org/10.1177/02666669231200628
  22. Miles, M. B., Huberman, M. A., & Saldana, J. (2014). Qualitative Data Analysis A methods Sourcebook Edition 3 (Terjemahan Tjetjep Rohindi Rohidi). In Sage Publications, Inc.
  23. Moloeng., L. J. (2015). Metodologi Penelitian Kualitatif. Remaja rosda karya.
  24. Natow, R. S. (2020). The use of triangulation in qualitative studies employing elite interviews. Qualitative Research, 20(2). https://doi.org/10.1177/1468794119830077
  25. Nelson, J. L., & Kim, S. J. (2021). Improve Trust, Increase Loyalty? Analyzing the Relationship Between News Credibility and Consumption. Journalism Practice, 15(3). https://doi.org/10.1080/17512786.2020.1719874
  26. Neuberger, C., Nuernbergk, C., & Langenohl, S. (2019). Journalism as Multichannel Communication: A newsroom survey on the multiple uses of social media. Journalism Studies, 20(9). https://doi.org/10.1080/1461670X.2018.1507685
  27. Newman, N., Fletcher, R., Eddy, K., Robertson, C. T., & Nielsen, R. K. (2023). Digital News Report 2023.
  28. Peil, C., & Sparviero, S. (2017). Media Convergence and Deconvergence. In Media Convergence and Deconvergence.
  29. Putranto, A., & Delliana, S. (2019). Representation of Symbolic Violence in Women’s Body In Online Media (Case Study at Tribunnews in Covering the Case of Online Prostitution by Artist Vanessa Angel). Kanal: Jurnal Ilmu Komunikasi, 7(2). https://doi.org/10.21070/kanal.v7i1.46
  30. Rahmatullah, I., & Flowerina, I. (2024). Upaya Surat Kabar Harian Umum Haluan Padang Dalam Mempertahakan Eksistensi Di Era Media Online. JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial, 4(1). https://doi.org/10.47233/jkomdis.v4i1.1418
  31. Salsabila, S. N., & Kurnia. (2021). Blog Engagement dalam Membangun Loyalitas Audiens Female Daily. Jurnal Prosiding Hubungan Masyarakat, 7(1).
  32. Setiawan, D. (2018). Dampak Perkembangan Teknologi Informasi dan Komunikasi Terhadap Budaya. JURNAL SIMBOLIKA: Research and Learning in Communication Study, 4(1). https://doi.org/10.31289/simbollika.v4i1.1474
  33. Siebel, T. M. (2019). Digital Transformation: Survive and Thrive in an Era of Mass Extinction. In RosettaBooks.
  34. Smith, B. G., & Gallicano, T. D. (2015). Terms of engagement: Analyzing public engagement with organizations through social media. Computers in Human Behavior, 53. https://doi.org/10.1016/j.chb.2015.05.060
  35. Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104. https://doi.org/10.1016/j.jbusres.2019.07.039
  36. Stark, D., & Castells, M. (1997). The Rise of the Network Society. Contemporary Sociology, 26(6). https://doi.org/10.2307/2654643
  37. Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
  38. Temple, J. (2006). Conducting Research Literature Reviews: from the Internet to Paper, 2nd edn. Journal of Advanced Nursing, 55(6). https://doi.org/10.1111/j.1365-2648.2006.04033.x
  39. van Asperen, M., de Rooij, P., & Dijkmans, C. (2018). Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry. International Journal of Hospitality and Tourism Administration, 19(1). https://doi.org/10.1080/15256480.2017.1305313
  40. Veronika Karnowski, A. S. K. (2016). Diffusion of Innovations von Everett M. Rogers (1962). Schlüsselwerke Der Medienwirkungsforschung, 1962.
  41. Widodo, J., Budi Qur’ani, H., & Rahma Wijaya Putra, C. (2023). Abbreviations in The Comment Column of The Tribunnews Account on Tiktok. Journal of World Science, 2(7). https://doi.org/10.58344/jws.v2i7.353
  42. Willy Rizky Utami, V. A. V., & Dwiatmadja, C. (2020). Pengaruh Pengembangan Karir, Motivasi Kerja Dan Pemberian Kompensasi Terhadap Loyalitas Kerja Karyawan (Studi Kasus Pada Karyawan PT. Tribun Berita Online). International Journal of Social Science and Business, 4(2). https://doi.org/10.23887/ijssb.v4i2.24221
  43. Zhu, X., Lang, M., & Dietl, H. M. (2023). Content Quality Assurance on Media Platforms with User-Generated Content. Journal of Theoretical and Applied Electronic Commerce Research, 18(3). https://doi.org/10.3390/jtaer18030084