Main Article Content
Abstract
This study aims to explore the social media detoxification practices undertaken by Generation Y and Z in Sleman Regency, Yogyakarta, through an exploratory survey of 153 respondents. Drawing on the theoretical frameworks of Franks et al., Soliman & Rinta-Kahila, and Nguyen, this study examines the motivations, challenges, benefits, and strategies associated with detox behavior. Findings suggest that detox practices from both generations are driven by internal motivations, particularly due to stress and excessive use. However, Generation Z experiences more substantial emotional and social challenges, such as FOMO and social judgment. Interestingly, even though Generation Z detoxes more frequently, Generation Y tends to do so for a longer duration. This research also found that both generations generally detox temporarily, especially from Instagram, by deleting the application or deactivating the account. This study contributes to the research on digital detox in Indonesia by providing a comparative analysis across generations and integrating several theoretical approaches.
Keywords
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Copyright (c) 2025 Darin Rania Balqis, Rahayu

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References
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- Aprilia, R., Sriati, A., & Hendrawati, S. (2020). Tingkat kecanduan media sosial pada remaja. Journal of Nursing Care, 3(1).
- Ata. (2020, August 6). Kecanduan terhadap internet meningkat 5 kali lipat. https://mediaindonesia.com/humaniora/334338/kecanduan-terhadap-internet-meningkat-5-kali-lipat
- Brown, L., & Kuss, D. J. (2020). Fear of missing out, mental wellbeing, and social connectedness: A seven-day social media abstinence trial. International Journal of Environmental Research and Public Health, 17(12), 1–18. https://doi.org/10.3390/ijerph17124566
- Ceballos, N. A., Howard, K., Dailey, S., Sharma, S., & Grimes, T. (2018). Collegiate binge drinking and social media use among Hispanics and non-Hispanics. Journal of Studies on Alcohol and Drugs, 79(6), 868–875.
- Coyne, P., & Woodruff, S. J. (2023). Taking a break: The effects of partaking in a two-week social media digital detox on problematic smartphone and social media use, and other health-related outcomes among young adults. Behavioral Sciences (Basel, Switzerland), 13(2), 1004.
- El-Khoury, J., Haidar, R., Kanj, R. R., Ali, L. B., & Majari, G. (2021). Characteristics of social media “detoxification” in university students. The Libyan Journal of Medicine, 16(1).
- ExpressVPN. (2021, November 10). ExpressVPN survey reveals the extent of Gen Z's social media addiction. https://www.expressvpn.com/blog/gen-z-social-media-survey/?srsltid=AfmBOoprQgi-18qiyhrrkQWbVSP0w2L-hvUikP4nFCpAuSEMLDl5F3hu
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- Fioravanti, G., Prostamo, A., & Casale, S. (2020). Taking a short break from Instagram: The effects on subjective wellbeing. Cyberpsychology, Behavior and Social Networking, 23(2), 107–112.
- Franks, J., Chenhall, R., & Keogh, L. (2023). Conceptual framework for temporal discontinuance experiences of social media users: What factors are responsible? Convergence, 29(1), 225–245. https://doi.org/10.1177/13548565211057517
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- Gandy Jr., O. H. (2021). The panoptic sort: A political economy of personal information (2nd Edition). Oxford.
- Griffiths, S., Murray, S. B., Krug, I., & McLean, S. A. (2018). The contribution of social media to body dissatisfaction, eating disorder symptoms, and anabolic steroid use among sexual minority men. Cyberpsychology, Behavior, and Social Networking, 21(3), 149–156. https://doi.org/10.1089/cyber.2017.0375
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- Jurnet, I. A. (2024, February 20). The effects of YouTube on mental health. https://www.relaxvr.co/blog/the-effects-of-youtube-on-mental-health
- Keßler, M. (2020). Disconnect to reconnect? Examining the motives, strategies, and outcomes of individuals’ (Temporary) Social media abstinence. https://www.um.edu.mt/library/oar/handle/123456789/67891
- Kirksekiz, A., Yildiz, M., Kiyici, M., Emrem, M., Koroglu, S., & Yıldız, M. (2025). Adults' social media addiction and phubbing latent profiles and authenticity as outcome. BMC Psychology, 13(1), 580.
- Kopka, J. F., Borgmann, L., & Langner, T. (2024). (Not) the right time for social media ads? Exploring the impact of social media detox on attention to the ad. International Journal of Advertising, 44(1), 87–108.
- Kristiawan, V. R., & Rakhmad, W. N. (2021). Detoksifikasi instagram sebagai upaya penyelesaian kecemasan komunikasi pengguna. Interaksi Online, 9(3), 7582.
- Liao, W. (2019). Put your smartphone down: Preliminary evidence that reducing smartphone use improves psychological wellbeing in people with poor mental health [University of Otago]. https://hdl.handle.net/10523/9427
- Lunia, S. (2024). The instagram paradox: Examining its role in shaping mental health among young adults-A comprehensive analysis. American Journal of Applied Psychology, 13(3).
- Maier, C., Laumer, S., Eckhardt, A., & Weitzel, T. (2015). Giving too much social support: Social overload on social networking sites. European Journal of Information Systems, 24(5), 447–464. https://doi.org/10.1057/ejis.2014.3
- Miksch, L., & Schulz, C. (2018). Disconnect to reconnect: The phenomenon of digital detox as a reaction to technology overload [Lund University]. http://lup.lub.lu.se/student-papers/record/8944615
- Nguyen, M. H. (2021). Managing social media use in an “Always-on” society: Exploring digital wellbeing strategies that people use to disconnect. Mass Communication and Society, 24(6), 795–817. https://doi.org/10.1080/15205436.2021.1979045
- Nguyen, M. H. (2023). “Maybe I should get rid of it for a while…”: Examining motivations and challenges for social media disconnection. The Communication Review, 26(2), 125–150.
- Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848.
- Przybylski, A. K., Nguyen, T. vy T., Law, W., & Weinstein, N. (2021). Does taking a short break from social media have a positive effect on wellbeing? Evidence from three preregistered field experiments. Journal of Technology in Behavioral Science, 6(3), 507–514. https://doi.org/10.1007/s41347-020-00189-w
- Putra, F. A. D. (2020). Karakteristik generasi Z di Yogyakarta tahun 2019. Sanata Dharma University.
- Putri, C. A., & Sa’id, M. (2024). The effect of FoMO and social media addiction on phubbing behavior in adolescent K-pop fans. Nusantara Journal of Behavioral and Social Sciences, 3(4), 169–178.
- Radtke, T., Apel, T., Schenkel, K., Keller, J., & von Lindern, E. (2022). Digital detox: An effective solution in the smartphone era? A systematic literature review. Mobile Media and Communication, 10(2), 190–215. https://doi.org/10.1177/20501579211028647
- Rohmah, F. N. (2020). Media resistance dalam detoksifikasi digital (Studi kasus pembatasan penggunaan media sosial oleh pengguna di tengah pandemi COVID-19). Universitas Gadjah Mada.
- Salepaki, A., Zerva, A., Kourkouridis, D., & Angelou, I. (2025). Unplugging youth: Mobile phone addiction, social impact, and the call for digital detox. Psychiatry Int. 2025, 6(1).
- Scheppe, M. M., Seiffen, A. L., & Berndt, A. (2025). Exploring the digital detox journey among Generation Y Instagram users. Exploring the Digital Detox Journey among Generation Y Instagram Users, 38(8), 119–139.
- Schmuck, D., Karsay, K., Matthes, J., & Stevic, A. (2019). “Looking up and feeling down”: The influence of mobile social networking site use on upward social comparison, self-esteem, and wellbeing of adult smartphone users. Telematics and Informatics, 42. https://doi.org/https://doi.org/10.1016/j.tele.2019.101240
- Scrivo, E. (2020, September 18). ‘Digital detox day’ Campaign reaches over 6 billion people globally. https://www.communicatemagazine.com/news/2020/digital-detox-day-campaign-reaches-over-6-billion-people-globally/
- Sherlock, M., & Wagstaff, D. L. (2018). Exploring the relationship between frequency of Instagram use, exposure to idealized images, and psychological wellbeing in women. Psychology of Popular Media Culture, 8(4).
- Sherlock, M., & Wagstaff, D. L. (2019). Exploring the relationship between frequency of Instagram use, exposure to idealized images, and psychological wellbeing in women. Psychology of Popular Media Culture, 8(4), 482–490.
- Soliman, W., & Rinta-Kahila, T. (2020). Toward a refined conceptualization of IS discontinuance: Reflection on the past and a way forward. Information and Management, 57(2). https://doi.org/10.1016/j.im.2019.05.002
- Stelling, D. (2023). Do applicants from Generation X, Y, and Z differ in personality traits? Data from selection procedures in aviation (1987–2019). Frontiers in Psychology, 14.
- Stieger, S., & Lewetz, D. (2018). A week without using social media: Results from an ecological momentary intervention study using smartphones. Cyberpsychology, Behavior, and Social Networking, 21(10), 618–624.
- Stillman, D., & Stillman, J. (2017). Gen Z @ work: How the next generation is transforming the workplace. HarperCollins.
- Sugiyono, & Lestari, P. (2021). Metode penelitian komunikasi: Kuantitatif, kualitatif, dan cara mudah menulis artikel pada jurnal internasional. Alfabeta.
- Suryo, D. (2023, July 25). 4 kota pelajar terbaik di Indonesia versi QS best student cities 2024, Yogyakarta di bawah Jakarta. https://www.kompas.tv/pendidikan/428714/4-kota-pelajar-terbaik-di-indonesia-versi-qs-best-student-cities-2024-yogyakarta-di-bawah-jakarta#
- Digital Information World. (2021, March 3). The social media detox: How attitudes towards social media are changing. https://www.digitalinformationworld.com/2021/03/the-social-media-detox-how-attitude.html#google_vignette
- Turel, O., Cavagnaro, D. R., & Meshi, D. (2018). Short-term abstinence from online social networking sites reduces perceived stress, especially in individuals who are excessive users. Psychiatry Research, 270, 947–953. https://doi.org/10.1016/j.psychres.2018.11.017
- Vally, Z., & D'Souza, C. G. (2019). Abstinence from social media use, subjective wellbeing, stress, and loneliness. Perspective in Psychiatric Care, 55(4), 752–759.
- Volk, S. C., Schulz, A., Blassnig, S., Marschlich, S., Nguyen, M. H., & Strauß, N. (2025). Selecting, avoiding, disconnecting: A focus group study of people’s strategies for dealing with information abundance in the contexts of news, entertainment, and personal communication. Information Communication and Society, 28(1), 21–40. https://doi.org/10.1080/1369118X.2024.2358167
- Wang, Q. (Emily), Myers, M. D., & Sundaram, D. (2013). Digital natives and digital immigrants: Towards a model of digital fluency. Business & Information Systems Engineering, 5(6), 409–419.
- Yoanita, D., Chertian, V. G., & Ayudia, P. D. (2022). Understanding Gen Z's online self-presentation on multiple Instagram accounts. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 6(2), 603–616. https://doi.org/10.25139/jsk.v6i2.4922
- Young, K. S., & de Abreu, C. N. (2011). Internet addiction: A handbook and guide to evaluation and treatment. John Wiley & Sons, Inc.
- Yulianti, C. (2023, March 7). 10 kota-kabupaten yang penduduknya paling gemar membaca di 2022, Daerahmu termasuk? https://www.detik.com/edu/detikpedia/d-6604957/10-kota-kabupaten-yang-penduduknya-paling-gemar-membaca-di-2022-daerahmu-termasuk
References
Abrams, Z. (2021, December 2). How can we minimise Instagram's harmful effects? https://www.apa.org/monitor/2022/03/feature-minimize-instagram-effects#:~:text=Studies%20have%20linked%20Instagram%20to,them%20to%20keep%20on%20scrolling
Ananda, S. D., Khadijah, L. A., Lissa, F., & Triyono, A. (2023). The influence of Instagram on fomo syndrome (Fear of Missing Out). Aplikatif: Journal of Research Trends in Social Sciences and Humanities, 2(1).
Annur, C. M. (2023, June 19). DI Yogyakarta raih indeks literasi digital tertinggi nasional pada 2022. https://databoks.katadata.co.id/datapublish/2023/06/19/di-yogyakarta-raih-indeks-literasi-digital-tertinggi-nasional-pada-2022
Aprilia, R., Sriati, A., & Hendrawati, S. (2020). Tingkat kecanduan media sosial pada remaja. Journal of Nursing Care, 3(1).
Ata. (2020, August 6). Kecanduan terhadap internet meningkat 5 kali lipat. https://mediaindonesia.com/humaniora/334338/kecanduan-terhadap-internet-meningkat-5-kali-lipat
Brown, L., & Kuss, D. J. (2020). Fear of missing out, mental wellbeing, and social connectedness: A seven-day social media abstinence trial. International Journal of Environmental Research and Public Health, 17(12), 1–18. https://doi.org/10.3390/ijerph17124566
Ceballos, N. A., Howard, K., Dailey, S., Sharma, S., & Grimes, T. (2018). Collegiate binge drinking and social media use among Hispanics and non-Hispanics. Journal of Studies on Alcohol and Drugs, 79(6), 868–875.
Coyne, P., & Woodruff, S. J. (2023). Taking a break: The effects of partaking in a two-week social media digital detox on problematic smartphone and social media use, and other health-related outcomes among young adults. Behavioral Sciences (Basel, Switzerland), 13(2), 1004.
El-Khoury, J., Haidar, R., Kanj, R. R., Ali, L. B., & Majari, G. (2021). Characteristics of social media “detoxification” in university students. The Libyan Journal of Medicine, 16(1).
ExpressVPN. (2021, November 10). ExpressVPN survey reveals the extent of Gen Z's social media addiction. https://www.expressvpn.com/blog/gen-z-social-media-survey/?srsltid=AfmBOoprQgi-18qiyhrrkQWbVSP0w2L-hvUikP4nFCpAuSEMLDl5F3hu
Fadli, R. (2022, October 12). Mitos atau fakta, gen Z memiliki mental yang lebih lemah. https://www.halodoc.com/artikel/mitos-atau-fakta-gen-z-memiliki-mental-yang-lebih-lemah?srsltid=AfmBOooBsbOZu58JumF4b49GWTBLlJ-pNJybnnycfWMNevts_iFnYjIC
Fioravanti, G., Prostamo, A., & Casale, S. (2020). Taking a short break from Instagram: The effects on subjective wellbeing. Cyberpsychology, Behavior and Social Networking, 23(2), 107–112.
Franks, J., Chenhall, R., & Keogh, L. (2023). Conceptual framework for temporal discontinuance experiences of social media users: What factors are responsible? Convergence, 29(1), 225–245. https://doi.org/10.1177/13548565211057517
Freedom. (2023, August 30). This is how Instagram keeps you hooked. https://freedom.to/blog/this-is-how-instagram-keeps-you-addicted/
Fu, S., & Li, H. (2022). Understanding social media discontinuance from a social cognitive perspective: Evidence from Facebook users. Journal of Information Science, 48(4), 544–560. https://doi.org/10.1177/0165551520968688
Gandy Jr., O. H. (2021). The panoptic sort: A political economy of personal information (2nd Edition). Oxford.
Griffiths, S., Murray, S. B., Krug, I., & McLean, S. A. (2018). The contribution of social media to body dissatisfaction, eating disorder symptoms, and anabolic steroid use among sexual minority men. Cyberpsychology, Behavior, and Social Networking, 21(3), 149–156. https://doi.org/10.1089/cyber.2017.0375
Herawati, I., Rizal, I., & Amita, N. (2022). The impact of social media on fear of missing out among the Z generation: A systematic literature review. Journal of Islamic and Contemporary Psychology (JICOP), 2(2), 92–98.
Indita, H. (2022, February 7). Second account generation. https://www.cxomedia.id/human-stories/20220207163038-74-173615/second-account-generation
Jeong, M., Zo, H., Lee, C. H., & Ceran, Y. (2019). Feeling displeasure from online social media postings: A study using cognitive dissonance theory. Computers in Human Behavior, 97, 231–240. https://doi.org/10.1016/j.chb.2019.02.021
Jurnet, I. A. (2024, February 20). The effects of YouTube on mental health. https://www.relaxvr.co/blog/the-effects-of-youtube-on-mental-health
Keßler, M. (2020). Disconnect to reconnect? Examining the motives, strategies, and outcomes of individuals’ (Temporary) Social media abstinence. https://www.um.edu.mt/library/oar/handle/123456789/67891
Kirksekiz, A., Yildiz, M., Kiyici, M., Emrem, M., Koroglu, S., & Yıldız, M. (2025). Adults' social media addiction and phubbing latent profiles and authenticity as outcome. BMC Psychology, 13(1), 580.
Kopka, J. F., Borgmann, L., & Langner, T. (2024). (Not) the right time for social media ads? Exploring the impact of social media detox on attention to the ad. International Journal of Advertising, 44(1), 87–108.
Kristiawan, V. R., & Rakhmad, W. N. (2021). Detoksifikasi instagram sebagai upaya penyelesaian kecemasan komunikasi pengguna. Interaksi Online, 9(3), 7582.
Liao, W. (2019). Put your smartphone down: Preliminary evidence that reducing smartphone use improves psychological wellbeing in people with poor mental health [University of Otago]. https://hdl.handle.net/10523/9427
Lunia, S. (2024). The instagram paradox: Examining its role in shaping mental health among young adults-A comprehensive analysis. American Journal of Applied Psychology, 13(3).
Maier, C., Laumer, S., Eckhardt, A., & Weitzel, T. (2015). Giving too much social support: Social overload on social networking sites. European Journal of Information Systems, 24(5), 447–464. https://doi.org/10.1057/ejis.2014.3
Miksch, L., & Schulz, C. (2018). Disconnect to reconnect: The phenomenon of digital detox as a reaction to technology overload [Lund University]. http://lup.lub.lu.se/student-papers/record/8944615
Nguyen, M. H. (2021). Managing social media use in an “Always-on” society: Exploring digital wellbeing strategies that people use to disconnect. Mass Communication and Society, 24(6), 795–817. https://doi.org/10.1080/15205436.2021.1979045
Nguyen, M. H. (2023). “Maybe I should get rid of it for a while…”: Examining motivations and challenges for social media disconnection. The Communication Review, 26(2), 125–150.
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848.
Przybylski, A. K., Nguyen, T. vy T., Law, W., & Weinstein, N. (2021). Does taking a short break from social media have a positive effect on wellbeing? Evidence from three preregistered field experiments. Journal of Technology in Behavioral Science, 6(3), 507–514. https://doi.org/10.1007/s41347-020-00189-w
Putra, F. A. D. (2020). Karakteristik generasi Z di Yogyakarta tahun 2019. Sanata Dharma University.
Putri, C. A., & Sa’id, M. (2024). The effect of FoMO and social media addiction on phubbing behavior in adolescent K-pop fans. Nusantara Journal of Behavioral and Social Sciences, 3(4), 169–178.
Radtke, T., Apel, T., Schenkel, K., Keller, J., & von Lindern, E. (2022). Digital detox: An effective solution in the smartphone era? A systematic literature review. Mobile Media and Communication, 10(2), 190–215. https://doi.org/10.1177/20501579211028647
Rohmah, F. N. (2020). Media resistance dalam detoksifikasi digital (Studi kasus pembatasan penggunaan media sosial oleh pengguna di tengah pandemi COVID-19). Universitas Gadjah Mada.
Salepaki, A., Zerva, A., Kourkouridis, D., & Angelou, I. (2025). Unplugging youth: Mobile phone addiction, social impact, and the call for digital detox. Psychiatry Int. 2025, 6(1).
Scheppe, M. M., Seiffen, A. L., & Berndt, A. (2025). Exploring the digital detox journey among Generation Y Instagram users. Exploring the Digital Detox Journey among Generation Y Instagram Users, 38(8), 119–139.
Schmuck, D., Karsay, K., Matthes, J., & Stevic, A. (2019). “Looking up and feeling down”: The influence of mobile social networking site use on upward social comparison, self-esteem, and wellbeing of adult smartphone users. Telematics and Informatics, 42. https://doi.org/https://doi.org/10.1016/j.tele.2019.101240
Scrivo, E. (2020, September 18). ‘Digital detox day’ Campaign reaches over 6 billion people globally. https://www.communicatemagazine.com/news/2020/digital-detox-day-campaign-reaches-over-6-billion-people-globally/
Sherlock, M., & Wagstaff, D. L. (2018). Exploring the relationship between frequency of Instagram use, exposure to idealized images, and psychological wellbeing in women. Psychology of Popular Media Culture, 8(4).
Sherlock, M., & Wagstaff, D. L. (2019). Exploring the relationship between frequency of Instagram use, exposure to idealized images, and psychological wellbeing in women. Psychology of Popular Media Culture, 8(4), 482–490.
Soliman, W., & Rinta-Kahila, T. (2020). Toward a refined conceptualization of IS discontinuance: Reflection on the past and a way forward. Information and Management, 57(2). https://doi.org/10.1016/j.im.2019.05.002
Stelling, D. (2023). Do applicants from Generation X, Y, and Z differ in personality traits? Data from selection procedures in aviation (1987–2019). Frontiers in Psychology, 14.
Stieger, S., & Lewetz, D. (2018). A week without using social media: Results from an ecological momentary intervention study using smartphones. Cyberpsychology, Behavior, and Social Networking, 21(10), 618–624.
Stillman, D., & Stillman, J. (2017). Gen Z @ work: How the next generation is transforming the workplace. HarperCollins.
Sugiyono, & Lestari, P. (2021). Metode penelitian komunikasi: Kuantitatif, kualitatif, dan cara mudah menulis artikel pada jurnal internasional. Alfabeta.
Suryo, D. (2023, July 25). 4 kota pelajar terbaik di Indonesia versi QS best student cities 2024, Yogyakarta di bawah Jakarta. https://www.kompas.tv/pendidikan/428714/4-kota-pelajar-terbaik-di-indonesia-versi-qs-best-student-cities-2024-yogyakarta-di-bawah-jakarta#
Digital Information World. (2021, March 3). The social media detox: How attitudes towards social media are changing. https://www.digitalinformationworld.com/2021/03/the-social-media-detox-how-attitude.html#google_vignette
Turel, O., Cavagnaro, D. R., & Meshi, D. (2018). Short-term abstinence from online social networking sites reduces perceived stress, especially in individuals who are excessive users. Psychiatry Research, 270, 947–953. https://doi.org/10.1016/j.psychres.2018.11.017
Vally, Z., & D'Souza, C. G. (2019). Abstinence from social media use, subjective wellbeing, stress, and loneliness. Perspective in Psychiatric Care, 55(4), 752–759.
Volk, S. C., Schulz, A., Blassnig, S., Marschlich, S., Nguyen, M. H., & Strauß, N. (2025). Selecting, avoiding, disconnecting: A focus group study of people’s strategies for dealing with information abundance in the contexts of news, entertainment, and personal communication. Information Communication and Society, 28(1), 21–40. https://doi.org/10.1080/1369118X.2024.2358167
Wang, Q. (Emily), Myers, M. D., & Sundaram, D. (2013). Digital natives and digital immigrants: Towards a model of digital fluency. Business & Information Systems Engineering, 5(6), 409–419.
Yoanita, D., Chertian, V. G., & Ayudia, P. D. (2022). Understanding Gen Z's online self-presentation on multiple Instagram accounts. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 6(2), 603–616. https://doi.org/10.25139/jsk.v6i2.4922
Young, K. S., & de Abreu, C. N. (2011). Internet addiction: A handbook and guide to evaluation and treatment. John Wiley & Sons, Inc.
Yulianti, C. (2023, March 7). 10 kota-kabupaten yang penduduknya paling gemar membaca di 2022, Daerahmu termasuk? https://www.detik.com/edu/detikpedia/d-6604957/10-kota-kabupaten-yang-penduduknya-paling-gemar-membaca-di-2022-daerahmu-termasuk