Article Sidebar
Main Article Content
Abstract
This article discusses the importance of woman hair as an identity symbol in relation with the development of information technology and industry. Women hair has became a commodificated human organ. Advertisements of some hair cosmetic products that showed beautiful image of celebrities' hair have bother women as media consumers. Media has been continuing to reproduce that image. This cause an identity crisis among women that could send them into a condition called mimetic crisis. Women try hard to “become-a-like” the image that shown in media, especially through advertisements there. Then, the meaning of beautiful is constructed by those advertisements rather than by women. Therefore, women face two options: freedom to express themselves in their own style, or drift into media and industry exploitations.
Article Details
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).