Main Article Content

Abstract

Every organization needs mass media to publish positive news for their image. It will be a serious problem when media is in a ring with the others commercial corporate ownership. Public Relations practitioners have to map all media around them to prevent a blunder strategic to reach organization objective on media relations. It is very risky when organization miss elects the groups of media to reach their goal. A good analysis of media groups mapping can avoid a blunder strategy.

Article Details

Author Biography

Sumantri Raharjo, Akademi Komunikasi Indonesia (AKINDO), Yogyakarta

Dosen Tetap Akademi Komunikasi Indonesia (AKINDO), Yogyakarta
How to Cite
Raharjo, S. (2016). Media Relations di Era Konglomerasi Media. Jurnal Komunikasi, 7(1), 1–16. Retrieved from https://journal.uii.ac.id/jurnal-komunikasi/article/view/6395