Article Sidebar
Main Article Content
Abstract
This paper aims to discover political representation of the local media namely Harian Singgalang regarding public opinion during the election in West Sumatra Indonesia. Furthermore, the complexity of media power will be discussed through such television program and the newspaper`s headline and special report. By using case study approach and critical discourse analysis of Norman Fairclough in analyzing text, discursive practice, and socio-cultural practice, it can be noted that political public opinion had been fully articulated in such local media representing collaboration actors and institution among media, politicians and local people.
Political opinion could be sensed in the program “Menuju Sumbar Satu Padang TV” and located in the headlines and special report of Harian Singgalang during April-August 2010. Representation of political opinion in both Padang TV and Singgalang indicated media logic and also vested interested among such media and elites in order to maintain local democracy by spreading politically strategic information, persuading the audience, making the myth of good impression in order to win the election.
Menuju Sumbar Satu Padang TV has depicted campaign strategy of some governors candidates while headlines and special report of Singgalang have extremely covered all candidates and transformed those dynamic public sphere for political consensus among media, politicians and the audience in promoting local democracy in West Sumatra 2010.Article Details
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).