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Abstract
Daerah Istimewa Yogyakarta (DIY) dikenal dengan keanekaragaman alam dan
budayanya. Desa Pancoh dikenal sebagai salah satu tempat wisata di Kabupaten
Sleman dari 132 tempat wisata yang ada di DIY. Promosi yang dilakukan Desa Pancoh
yaitu melalui media sosial dan brosur. Perlu adanya peningkatan keterampilan dalam
melakukan promosi salah satunya dengan mengadakan pelatihan bahasa Inggris tentang
menulis dan berbicara. IM TELLING adalah program bahasa Inggris yang dirancang
khusus untuk meningkatkan kemampuan berbahasa Inggris masyarakat Pancoh. Metode
yang digunakan dalam program ini adalah awareness raising, active learning dan
promotion skill through social media. Keberhasilan program diukur melalui pre test dan
post test berdasarkan describing photo or pictures tricks (British Council, 2004). Terdapat
7 rubrik dengan skor 1-5 dimana pada hasil pre test yaitu sebesar
2.14;1.14;1.5;1.21;1.86;1.29;1.07. Sedangkan pada post test mengalami kenaikan
dengan masing-masing skor sebesar 2.86;2.64;2.93;2.79;3.14;2.93;1.93. Hasil dari
Program ini diharapkan dapat membantu Desa Ekowisata Pancoh untuk lebih dikenal di
ranah internasional.
Kata kunci: active learning, awareness raising, desa ekowisata pancoh, keterampilan
promosi, promotion skill
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