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Abstract
The "Tuwuh Makmur" Farmer's Group, Padukuhan Santren, Caturtunggal Village is a forum for women farmers' associations that have an empowerment and profit-oriented orientation in the economic sector in order to achieve a better standard of living. Based on the results of observations and FGDs conducted with women who are members of KWT Tuwuh Makmur, there are still several obstacles in promoting digital-based products and low skills in the fields of technology, information and communication. Based on partners' problems, this PKM activity has general objectives, namely, 1) Resolving digital skills issues to improve the soft skills and hard skills of business actors (partners). 2) Resolving partner problems related to product promotion from conventional methods to internet-based methods. 3) Increasing the effectiveness and efficiency of promotions towards fast digital promotion by utilizing social media and websites. 4) Implementation of the adoption of sustainable green economy practices by business actors (partners). The method in this PKM activity goes through 4 core stages, namely 1) partner observation, 2) gradual dissemination of technology, information and communication, 3) intense mentoring consisting of socialization activities, continuous training and mentoring, and 4) activity evaluation. From this training activity, KWT Tuwuh Makmur members were very enthusiastic in participating in each series of activities, namely exploring potential and innovation in online marketing using social media. KWT Tuwuh Makmur has experienced an increase in understanding of digital promotion and is willing to take part in other programs that will be held again because they feel that the services provided can increase knowledge about digital promotion. From the data that has been taken, KWT Tuwuh Makmur hopes that practical training will be learned and applied to make it easier to market products on social media.
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Copyright (c) 2023 Sutiyono, Rifqi Syarif Nasrulloh, Alfinatuz Zahro, Dwi Irma Agustiani
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References
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- Cheng, Z., Li, X., & Wang, M. (2021). Resource curse and green economic growth. Resources Policy, 74, 102325.
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References
Alkon, A. H. (2012). Black, white, and green: Farmers markets, race, and the green economy (Vol. 13). University of Georgia Press.
Cheng, Z., Li, X., & Wang, M. (2021). Resource curse and green economic growth. Resources Policy, 74, 102325.
Fang, L., Hu, R., Mao, H., & Chen, S. (2021). How crop insurance influences agricultural green total factor productivity: Evidence from Chinese farmers. Journal of Cleaner Production, 321, 128977.
Khouroh, U., Windhyastiti, I., & Handayani, K. (2019). Peran kebijakan pemerintah dalam memperkuat aliansi strategis dan meningkatkan daya saing ekonomi kreatif. Jurnal Manajemen dan Kewirausahaan (JMDK), 7(2), 205-224.
Kuputusan Lurah Caturtunggal. (2021). Pengesahan Pengurus Kelompok Wanita Tani “Tuwuh Makmur” Padukuhan Santren Kalurahan Caturtunggal Masa Bakti 2021-2026. Nomor: 50/Kep.Kel/CT/VI/2021
PPSDMA. (2021). Mengenal Lebih Dalam Langkah Aplikasi Ekonomi Hijau di Indonesia. Sumber: Kementerian ESDM Republik Indonesia.
Setyadi, F. (2017). Subjective Well-Being Pada Petani Muda (Doctoral dissertation, Unika Soegijapranata Semarang).
Sumodiningrat, G. (2001). Menuju swasembada pangan: revolusi hijau II: introduksi manajemen dalam pertanian. RBI.
Taylor, A., Lindsey, P., Davies-Mostert, H., & Goodman, P. (2016). An assessment of the economic, social and conservation value of the wildlife ranching industry and its potential to support the green economy in South Africa. The Endangered Wildlife Trust, Johannesburg, 96-109.