Main Article Content
Abstract
Purpose – This study aimed to determine the influence of the Korean wave, brand ambassadors, and halal label on the purchasing decisions of Lemonilo instant noodles.
Methodology – This study uses quantitative research methods. Using a purposive sampling technique, the research sample comprised 72 students from a management study program at UIN Walisongo Semarang. Descriptive statistical analysis, a validity test, a reliability test, a classical assumption test, multiple linear regression analysis, and hypothesis testing were used.
Findings – The Korean wave variable positively and significantly influenced purchasing decisions. By contrast, brand ambassadors and halal label had an insignificant effect on the purchasing decisions of Lemonilo instant noodles among students of the Management Study Program at UIN Walisongo Semarang.
Implications – Literacy of the halal label among the student community needs to be enhanced to understand that the halal label is an essential aspect in deciding food consumption. Additionally, it needs to be understood that the Korean wave is not always in line with Islamic values; therefore, an understanding of the halal label is necessary within the young community familiar with the Korean wave..
Originality – This study aims to determine the extent of the influence of the Halal label on students in Islamic institutions regarding their decision to purchase Korean instant noodle products
Keywords
Article Details
Copyright (c) 2023 Ni’matus Saadah, Sokhikhatul Mawadah, Muhammad Fauzi
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References
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- Almaida, R., Gumelar, S. A. & Laksmiwati, A. A. (2021). Dinamika psikologis fangirl K-Pop. Cognicia, 9(1) , 17-24. https://doi.org/10.22219/cognicia.v9i1.15059
- Amin, A. M., & Yanti, R. F. (2021). Pengaruh brand ambassador, E-WOM, gaya hidup, country of origin dan motivasi terhadap keputusan pembelian produk skincare Korea Nature Republic. Invest: Jurnal Inovasi Bisnis dan Akuntansi, 2(1), 1-14. https://doi.org/10.55583/invest.v2i1.111
- Arisanti, R., & Zulaikha Z. (2019). Pengaruh citra Ayu Ting Ting sebagai brand ambassador iklan Rexona Deo Lotion dalam keputusan pembelian di desa Karangan, Trenggalek. Jurnal Komunikasi Profesional, 3(2), 139–52 https://doi.org/10.25139/jkp.v3i2.2008
- Artaya, I. P. (2018). Pengaruh sikap dan keyakinan konsumen dalam keputusan pembelian tepung terigu merek Gunung Bromo produk PT. Bogasari Flour Mils Surabaya. BISMA (Bisnis dan Manajemen), 1(1), 64-71. https://doi.org/10.26740/bisma.v1n1.p64-71
- Badan Pusat Statistik. (2023). Jumlah penduduk pertengahan tahun, 2022-2023. Biro Pusat Statistik. https://www.bps.go.id/id/statistics-table/2/MTk3NSMy/jumlah-penduduk-pertengahan-tahun.html
- Bayu, D. K., Ningsih, G. M., & Windiana, L. (2020). Pengaruh labelisasi halal, merek dan harga terhadap keputusan pembelian minuman Chatime. Jurnal Sosial Ekonomi Pertanian, 16(3), 239-256. https://doi.org/https://doi.org/10.20956/jsep.v16i3.12403
- Davidson, H., Suworto, S., & Nasikah, D. (2021). Pengaruh country of origin dan labelisasi halal terhadap keputusan pembelian produk makanan dan minuman import di kota Metro. Jurnal Ilmu Manajemen Retail (JIMAT), 2(2), 61–70. https://doi.org/https://doi.org/10.37150/jimat.v2i2.1341
- Fahirra, H., & Andjawati, A. L. (2022). Pengaruh Korean wave dan gaya hidup hedonis terhadap keputusan pembelian album official BTS. Jurnal Ilmu Manajemen, 10(1), 158-159 https://doi.org/https://doi.org/10.26740/jim.v10n1.p148-159
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- Handriana, I., Sulhaini, S & Sakti, D. P. B. (2023). Pengaruh brand ambassador dan Korean wave terhadap keputusan pembelian konsumen muda skincare Scarlett di kota Mataram. Jurnal Riset Pemasaran, 2(3), 56-65. https://doi.org/10.29303/jrp.v2i3.3285
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- Ilmi, S., Pawenang, S., & Fithri Setya Marwati, F. S. (2020). Pengaruh Choi Siwon sebagai brand ambassador, brand image, dan cita rasa terhadap keputusan pembelian mie Sedaap Korean Spicy Chicken. Jurnal Ilmiah Edunomika, 4(1), 103-113. https://doi.org/10.29040/jie.v4i01.822
- Jin, B., Yang, H. & Kim, N. (2019). Prototypical brands and cultural influences: Enhancing a country’s image via the marketing of its products. Management Decision, 57(11), 3159-3176. https://doi.org/10.1108/MD-01-2018-0057
- Khairunnisa, A. H., Ningrum, J. W., Huda, N., & Rini, N. (2020). Pengaruh brand awareness dan kepercayaan terhadap keputusan menyalurkan zakat dan donasi melalui Tokopedia. Jurnal Ilmiah Ekonomi Islam, 6(2), 284-293. https://doi.org/10.29040/jiei.v6i2.761
- Kotler, P. (2002). Marketing management, Millenium Edition. Parson Custom Publishing
- Lea-Greenwood, G. (2013). Fashion marketing communications (e-Book), John Wiley & Sons, Ltd
- Lubis, D. I. D., & Rahmat Hidayat, R. (2017). Pengaruh citra merek dan harga terhadap keputusan pembelian pada sekolah tinggi ilmu manajemen Sukma Medan. Jurnal Ilman, 5(1), 15-24. https://doi.org/10.4135/9781412983907.n1598
- Lupitasari, E, S., Nurlaela, L., Suhartiningsih, S., & Miranti, M. G. (2022). Pengaruh Korean wave dan makanan Korea terhadap minat makan hidangan Korea. Jurnal Tata Boga, 11(1), 1-10. https://ejournal.unesa.ac.id/index.php/jurnal-tata-boga/article/view/47290
- Martono, N. (2012). Metode Penelitian Kuantitatif, PT Raja Grafindo Persada
- Nurdin, I. & Hartati, S. (2019). Metodologi Penelitian Sosial, Media Sahabat Cendekia.
- Nurfadiyah, E. (2021). The meaning of the name NCT Dream, which today celebrates 5 years of debut. Bangka. https://bangka.sonora.id/read/502856588/meaning-of-the-name-nct-dream-which-today-celebrates-5-years-debut#:~:text=As for the name Dream on NCT
- Nurnaningtias, M., & Aswad, M. (2022). Pengaruh labelisasi halal dan brand ambassador terhadap keputusan pebelian mie instan pada generasi Z di kabupaten Tulungagung. Jurnal Manajemen dan Ekonomi, 5(1), 29-43 https://doi.org/https://doi.org/10.52802/amn.v5i1.326
- Nurudin (2023). Pengaruh label halal dan gaya hidup terhadap keputusan pembelian. MAGNA: Journal of Economics, Management, and Business, 2(1), 1–14 https://doi.org/https://doi.org/10.32699/magna.v2il.3733.g2014
- Rahayu, T. S. M., & Handayani, R. (2023). Pengaruh label halal, promosi di media sosial, dan word of mouth terhadap keputusan pembelian MS Glow di Cilacap. Derivatif : Jurnal Manajemen, 17(1), 64-76. https://doi.org/10.24127/jm.v17i1.977
- Royan, F. M. (2005). Marketing celebrities. PT Elex Media Komputino
- Rizkitysha, T. L. & Hananto, A. (2022). Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?. Journal of Islamic Marketing, 13(3), 649–670. https://doi.org/10.1108/JIMA-03-2020-0070
- Sembiring, V. A., & Prabandari, W. P. (2021). Analysis of the impact of Korean wave on purchase decision making at Patbingsoo Korean Dessert House, Flavor Bliss, Tangerang Selatan. International Journal of Innovative Science and Research Technology, 6(3), 628–34 https://www.ijisrt.com/analysis-of-the-impact-of-k.
- Siregar, S. (2013). Metode penelitian kuantitatif dilengkapi perbandingan perhitungan manual & SPSS. Kencana
- Siskhawati, L., & Maulana, H. A. (2021). The influence of brand ambassador and Korean wave on purchase decision for Neo Coffe products. Jurnal Ekonomi dan Bisnis, 24(1), 1–7. http://dx.doi.org/10.31941/jebi.v24i1.1359
- Siswandi, R. A., & Djawoto, D. (2019). Pengaruh celebrity endorser, korean wave, brand image, word of mouth terhadap keputusan pembelian (Kasus pada konsumen produk kosmetik Korea Selatan Nature Republic di kota Surabaya). Jurnal Ilmu dan Riset Manajemen, 8(9), 1-18. http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/2504
- Sudarsono, H., Ikawati, R., Kurnia, A., Azizah, S.N. & Kholid, M.N. (2023). Effects of religiosity, halal knowledge, and halal certification on the intention of Muslims to use the halal vaccine during Covid-19 pandemic. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-06-2021-0179
- Sukmawati, S. P., Soegiono, P., & Fitriyah, Z. (2022). Efek brand ambassador dan iklan terhadap keputusan pembelian mie Sedaap di Surabaya Timur. Nusantara: Jurnal Ilmu Pengetahuan Sosial, 9(1), 77-82. http://dx.doi.org/10.31604/jips.v9i1.2022.77-82
- Suprapto, R., & Azizi, Z. W. (2020). Pengaruh kemasan, label halal, label izin P-IRT terhadap keputusan pembelian konsumen UMKM kerupuk ikan. Jurnal Riset Ekonomi Manajemen, 3(2), 125–33. https://doi.org/10.31002/rn.v3i2.1984
- Suryanto, V. (2020). Lemonilo memanfaatkan gaya hidup sehat. Kontan. https://peluangusaha.kontan.co.id/news/lemonilo-manfaatkan-tren-gaya-hidup-sehat
- Toarik, M. (2023). Perluas pasar, lemonilo gencar menambah varian produk, Beritasatu. https://www.beritasatu.com/ekonomi/659989/perluas-pasar-lemonilo-gencar-menambah-varian-produk
- Tridayanti, F., & Nurfebiaraning, S. (2022). Pengaruh NCT dream sebagai brand ambassador terhadap brand image produk mie instan Lemonilo pada generasi muda. Medium, 10(2), 67-80. https://doi.org/10.25299/medium.2022.vol10(2).10091
- Trimulyani, S.V. (2019). Usia pemuda 18-65 tahun: Hoaks!. Media Maritim Muda. https://media.maritimmuda.id/usia-pemuda-18-65-tahun-hoaks
- Turban, E., King, D., Lee, J. K. Liang, T.P. & Turban, D.C (2015). Electronic commerce a managerial and social networking perspective (8th ed.). Springer International Publishing. https://doi.org/10.1007/978-3-319-10091-3
- Ulfah, M., Malihah, L., Muyasarah, I., & Zaini, A. (2022). Pengaruh labelisasi halal terhadap keputusan pembelian produk frozen food pada mahasiswa Fakultas Ekonomi dan Bisnis Islam IAI Darussalam. Scientific: Jurnal Ilmiah Ekonomi dan Bisnis, 9(3), 1-8. https://ojs.uvayabjm.ac.id/index.php/scientific/article/view/487
- Valenciana, C., & Pudjibudojo, J. K. K. (2022). Korean wave; Fenomena budaya pop Korea pada remaja milenial di Indonesia. Diversita, 8(2), 208–209 https://doi.org/https://doi.org/10.31289/diversita.v8l2.6989
- Zubaidah, I., & Latief, M. J. (2022). Analisis proses pengambilan keputusan konsumen e-commerce Shopee di lingkungan RT08/RW10 Sriamur Bekasi. Jurnal Ekonomi dan Manajemen Teknologi, 6(2), 324-333 https://doi.org/https://doi.org/10.35870/emt.v6i2.674
References
Aisyah, N. (2022). Pengaruh brand ambassador idol K-Pop, promosi, dan fitur terhadap keputusan pembelian konsumen Shopee (Studi kasus pada konsumen Shopee yang ada di Jember). National Multidisciplinary Sciences, 1(3), 439–446. https://proceeding.unmuhjember.ac.id/index.php/nms/citationstylelanguage/get/acm-sig-proceedings?submissionId=90&publicationId=90
Alifah, N. N. (2022). Indonesia jadi negara dengan fans K-Pop terbanyak di dunia. Goodstats. https://goodstats.id/article/indonesia-masuk-peringkat-pertama-dengan-fans-k-pop-terbanyak-di-dunia-6w71d
Almaida, R., Gumelar, S. A. & Laksmiwati, A. A. (2021). Dinamika psikologis fangirl K-Pop. Cognicia, 9(1) , 17-24. https://doi.org/10.22219/cognicia.v9i1.15059
Amin, A. M., & Yanti, R. F. (2021). Pengaruh brand ambassador, E-WOM, gaya hidup, country of origin dan motivasi terhadap keputusan pembelian produk skincare Korea Nature Republic. Invest: Jurnal Inovasi Bisnis dan Akuntansi, 2(1), 1-14. https://doi.org/10.55583/invest.v2i1.111
Arisanti, R., & Zulaikha Z. (2019). Pengaruh citra Ayu Ting Ting sebagai brand ambassador iklan Rexona Deo Lotion dalam keputusan pembelian di desa Karangan, Trenggalek. Jurnal Komunikasi Profesional, 3(2), 139–52 https://doi.org/10.25139/jkp.v3i2.2008
Artaya, I. P. (2018). Pengaruh sikap dan keyakinan konsumen dalam keputusan pembelian tepung terigu merek Gunung Bromo produk PT. Bogasari Flour Mils Surabaya. BISMA (Bisnis dan Manajemen), 1(1), 64-71. https://doi.org/10.26740/bisma.v1n1.p64-71
Badan Pusat Statistik. (2023). Jumlah penduduk pertengahan tahun, 2022-2023. Biro Pusat Statistik. https://www.bps.go.id/id/statistics-table/2/MTk3NSMy/jumlah-penduduk-pertengahan-tahun.html
Bayu, D. K., Ningsih, G. M., & Windiana, L. (2020). Pengaruh labelisasi halal, merek dan harga terhadap keputusan pembelian minuman Chatime. Jurnal Sosial Ekonomi Pertanian, 16(3), 239-256. https://doi.org/https://doi.org/10.20956/jsep.v16i3.12403
Davidson, H., Suworto, S., & Nasikah, D. (2021). Pengaruh country of origin dan labelisasi halal terhadap keputusan pembelian produk makanan dan minuman import di kota Metro. Jurnal Ilmu Manajemen Retail (JIMAT), 2(2), 61–70. https://doi.org/https://doi.org/10.37150/jimat.v2i2.1341
Fahirra, H., & Andjawati, A. L. (2022). Pengaruh Korean wave dan gaya hidup hedonis terhadap keputusan pembelian album official BTS. Jurnal Ilmu Manajemen, 10(1), 158-159 https://doi.org/https://doi.org/10.26740/jim.v10n1.p148-159
Fitrianti, A. (2023). Kini varian rasa mie Lemonilo makin beragam, mana yang jadi favoritmu?, Lemonilo. https://www.lemonilo.com/blog/kini-varian-rasa-mie-lemonilo-makin-beragam-mana-yang-jadi-favoritmu
Handriana, I., Sulhaini, S & Sakti, D. P. B. (2023). Pengaruh brand ambassador dan Korean wave terhadap keputusan pembelian konsumen muda skincare Scarlett di kota Mataram. Jurnal Riset Pemasaran, 2(3), 56-65. https://doi.org/10.29303/jrp.v2i3.3285
Hidayatullah, M. S. (2020). Sertifikasi dan labelisasi halal pada makanan dalam perspektif hukum Islam (Perspektif ayat Ahkam). YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam, 11(2), 251-270. https://doi.org/10.21043/yudisia.v11i2.8620
Hong, S. & Kim, C. (2013). Surfing the Korean wave: A postcolonial critique of the mythologized middlebrow consumer culture in Asia. Qualitative Market Research, 16(1), 53-75. https://doi.org/10.1108/13522751311289767
Ilmi, S., Pawenang, S., & Fithri Setya Marwati, F. S. (2020). Pengaruh Choi Siwon sebagai brand ambassador, brand image, dan cita rasa terhadap keputusan pembelian mie Sedaap Korean Spicy Chicken. Jurnal Ilmiah Edunomika, 4(1), 103-113. https://doi.org/10.29040/jie.v4i01.822
Jin, B., Yang, H. & Kim, N. (2019). Prototypical brands and cultural influences: Enhancing a country’s image via the marketing of its products. Management Decision, 57(11), 3159-3176. https://doi.org/10.1108/MD-01-2018-0057
Khairunnisa, A. H., Ningrum, J. W., Huda, N., & Rini, N. (2020). Pengaruh brand awareness dan kepercayaan terhadap keputusan menyalurkan zakat dan donasi melalui Tokopedia. Jurnal Ilmiah Ekonomi Islam, 6(2), 284-293. https://doi.org/10.29040/jiei.v6i2.761
Kotler, P. (2002). Marketing management, Millenium Edition. Parson Custom Publishing
Lea-Greenwood, G. (2013). Fashion marketing communications (e-Book), John Wiley & Sons, Ltd
Lubis, D. I. D., & Rahmat Hidayat, R. (2017). Pengaruh citra merek dan harga terhadap keputusan pembelian pada sekolah tinggi ilmu manajemen Sukma Medan. Jurnal Ilman, 5(1), 15-24. https://doi.org/10.4135/9781412983907.n1598
Lupitasari, E, S., Nurlaela, L., Suhartiningsih, S., & Miranti, M. G. (2022). Pengaruh Korean wave dan makanan Korea terhadap minat makan hidangan Korea. Jurnal Tata Boga, 11(1), 1-10. https://ejournal.unesa.ac.id/index.php/jurnal-tata-boga/article/view/47290
Martono, N. (2012). Metode Penelitian Kuantitatif, PT Raja Grafindo Persada
Nurdin, I. & Hartati, S. (2019). Metodologi Penelitian Sosial, Media Sahabat Cendekia.
Nurfadiyah, E. (2021). The meaning of the name NCT Dream, which today celebrates 5 years of debut. Bangka. https://bangka.sonora.id/read/502856588/meaning-of-the-name-nct-dream-which-today-celebrates-5-years-debut#:~:text=As for the name Dream on NCT
Nurnaningtias, M., & Aswad, M. (2022). Pengaruh labelisasi halal dan brand ambassador terhadap keputusan pebelian mie instan pada generasi Z di kabupaten Tulungagung. Jurnal Manajemen dan Ekonomi, 5(1), 29-43 https://doi.org/https://doi.org/10.52802/amn.v5i1.326
Nurudin (2023). Pengaruh label halal dan gaya hidup terhadap keputusan pembelian. MAGNA: Journal of Economics, Management, and Business, 2(1), 1–14 https://doi.org/https://doi.org/10.32699/magna.v2il.3733.g2014
Rahayu, T. S. M., & Handayani, R. (2023). Pengaruh label halal, promosi di media sosial, dan word of mouth terhadap keputusan pembelian MS Glow di Cilacap. Derivatif : Jurnal Manajemen, 17(1), 64-76. https://doi.org/10.24127/jm.v17i1.977
Royan, F. M. (2005). Marketing celebrities. PT Elex Media Komputino
Rizkitysha, T. L. & Hananto, A. (2022). Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?. Journal of Islamic Marketing, 13(3), 649–670. https://doi.org/10.1108/JIMA-03-2020-0070
Sembiring, V. A., & Prabandari, W. P. (2021). Analysis of the impact of Korean wave on purchase decision making at Patbingsoo Korean Dessert House, Flavor Bliss, Tangerang Selatan. International Journal of Innovative Science and Research Technology, 6(3), 628–34 https://www.ijisrt.com/analysis-of-the-impact-of-k.
Siregar, S. (2013). Metode penelitian kuantitatif dilengkapi perbandingan perhitungan manual & SPSS. Kencana
Siskhawati, L., & Maulana, H. A. (2021). The influence of brand ambassador and Korean wave on purchase decision for Neo Coffe products. Jurnal Ekonomi dan Bisnis, 24(1), 1–7. http://dx.doi.org/10.31941/jebi.v24i1.1359
Siswandi, R. A., & Djawoto, D. (2019). Pengaruh celebrity endorser, korean wave, brand image, word of mouth terhadap keputusan pembelian (Kasus pada konsumen produk kosmetik Korea Selatan Nature Republic di kota Surabaya). Jurnal Ilmu dan Riset Manajemen, 8(9), 1-18. http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/2504
Sudarsono, H., Ikawati, R., Kurnia, A., Azizah, S.N. & Kholid, M.N. (2023). Effects of religiosity, halal knowledge, and halal certification on the intention of Muslims to use the halal vaccine during Covid-19 pandemic. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-06-2021-0179
Sukmawati, S. P., Soegiono, P., & Fitriyah, Z. (2022). Efek brand ambassador dan iklan terhadap keputusan pembelian mie Sedaap di Surabaya Timur. Nusantara: Jurnal Ilmu Pengetahuan Sosial, 9(1), 77-82. http://dx.doi.org/10.31604/jips.v9i1.2022.77-82
Suprapto, R., & Azizi, Z. W. (2020). Pengaruh kemasan, label halal, label izin P-IRT terhadap keputusan pembelian konsumen UMKM kerupuk ikan. Jurnal Riset Ekonomi Manajemen, 3(2), 125–33. https://doi.org/10.31002/rn.v3i2.1984
Suryanto, V. (2020). Lemonilo memanfaatkan gaya hidup sehat. Kontan. https://peluangusaha.kontan.co.id/news/lemonilo-manfaatkan-tren-gaya-hidup-sehat
Toarik, M. (2023). Perluas pasar, lemonilo gencar menambah varian produk, Beritasatu. https://www.beritasatu.com/ekonomi/659989/perluas-pasar-lemonilo-gencar-menambah-varian-produk
Tridayanti, F., & Nurfebiaraning, S. (2022). Pengaruh NCT dream sebagai brand ambassador terhadap brand image produk mie instan Lemonilo pada generasi muda. Medium, 10(2), 67-80. https://doi.org/10.25299/medium.2022.vol10(2).10091
Trimulyani, S.V. (2019). Usia pemuda 18-65 tahun: Hoaks!. Media Maritim Muda. https://media.maritimmuda.id/usia-pemuda-18-65-tahun-hoaks
Turban, E., King, D., Lee, J. K. Liang, T.P. & Turban, D.C (2015). Electronic commerce a managerial and social networking perspective (8th ed.). Springer International Publishing. https://doi.org/10.1007/978-3-319-10091-3
Ulfah, M., Malihah, L., Muyasarah, I., & Zaini, A. (2022). Pengaruh labelisasi halal terhadap keputusan pembelian produk frozen food pada mahasiswa Fakultas Ekonomi dan Bisnis Islam IAI Darussalam. Scientific: Jurnal Ilmiah Ekonomi dan Bisnis, 9(3), 1-8. https://ojs.uvayabjm.ac.id/index.php/scientific/article/view/487
Valenciana, C., & Pudjibudojo, J. K. K. (2022). Korean wave; Fenomena budaya pop Korea pada remaja milenial di Indonesia. Diversita, 8(2), 208–209 https://doi.org/https://doi.org/10.31289/diversita.v8l2.6989
Zubaidah, I., & Latief, M. J. (2022). Analisis proses pengambilan keputusan konsumen e-commerce Shopee di lingkungan RT08/RW10 Sriamur Bekasi. Jurnal Ekonomi dan Manajemen Teknologi, 6(2), 324-333 https://doi.org/https://doi.org/10.35870/emt.v6i2.674