Article Sidebar

Download
PDF
Statistic
Read Counter : 100 Download : 78

Downloads

Download data is not yet available.

Main Article Content

Abstract

Purpose – This study aims to analyze the influence of attitudes, subjective norms, perceived behavioral control, service quality, and religious tourism literacy on people's intention in recommending and returning to religious tourism destinations.
Research methods – The data source for this research was a survey method with a questionnaire distributed via broadcast on social media. This research uses a quantitative data processing method using structural equation modeling partial least squares (SEM-PLS) analysis with the SmartPLS 3.3 statistical tool.
Findings – The results of this study show that subjective norms (SN), attitudes (ATT), and religious tourism literacy (RTL) have a significant influence on the intention to recommend and revisit religious tourism. Meanwhile, service quality (SQ) and perceived behavioral control (PBC) were not accepted and did not have a significant effect on the intention to recommend and revisit religious tourism.
Implications – The government can also focus on developing religious tourism literacy programs to increase public knowledge, which, in turn, can enhance interest, positive attitudes, and the intention to recommend and revisit. Considering these implications, destination managers and stakeholders can design more effective strategies to enhance attractiveness and visitor satisfaction and contribute to the sustainable development of religious tourism.
Originality – This model adopts the Theory of Planned Behavior (TPB) by incorporating service quality and religious tourism literacy. Service quality and religious tourism literacy are considered appropriate factors to capture issues related to the community's intention to recommend and revisit religious tourism destinations

Keywords

Intention to recommend intention to revisit service quality religious tourism literacy

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biography

Heri Sudarsono, Department of Economics, Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia

SCOPUS: https://www.scopus.com/authid/detail.uri?authorId=57216744648

Google Scholar: https://scholar.google.com/citations?hl=en&user=h_NIZz0AAAAJ

How to Cite
Mu’ammar, Z., Sudarsono, H., Rahmi, A. N., & Hawariyuni, W. (2023). The understanding of the Islamic community’s intention toward religious tourism. Asian Journal of Islamic Management (AJIM), 5(2), 117–128. https://doi.org/10.20885/AJIM.vol5.iss2.art3
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Abbate, C. S., & Di Nuovo, S. (2013), Motivation and personality traits for choosing religious tourism. A research on the case of Medjugorje. Current Issues in Tourism, 16(5), 501-506. https://doi.org/10.1080/13683500.2012.749844
  2. Abror, A., Wardi, Y., Trinanda, O., & Patrisia, D. (2019). The impact of Halal tourism, customer engagement on satisfaction: moderating effect of religiosity. Asia Pacific Journal of Tourism Research, 24(7), 633–643. https://doi.org/10.1080/10941665.2019.1611609
  3. Ajzen, I. (1991). The theory of planned behavior. Academia Press.Inc.
  4. Ajzen, I. (2005). Attitude, personality, and behavior, 2nd ed. Open University Press.
  5. Ajzen, I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32(4), 665–683. https://doi.org/10.1111/j.1559-1816.2002.tb00236.x
  6. Ajzen, I. (2011). The theory of planned behaviour: Reactions and reflections. Psychology & Health, 26(9), 1113-1127, https://doi.org/10.1080/08870446.2011.613995
  7. Anam, M. M., (2017). Strategi ikonik wisata untuk memperkenalkan kota Malang sebagai salah satu destinasi wisata religi. PESONA; Jurnal Pariwisata Pesona, 2(2), 1–11. https://doi.org/10.26905/jpp.v2i2.1488
  8. Cheer, J. M., Belhassen, Y., & Kujawa, J. (2017). The search for spirituality in tourism: Toward a conceptual framework for spiritual tourism. Tourism Management Perspectives, 24, 252–256. https://doi.org/10.1016/j.tmp.2017.07.018
  9. Collins-Kreiner, N. (2020), A review of research into religion and tourism launching the annals of tourism research curated collection on religion and tourism. Annals of Tourism Research, 82, 102892. https://doi.org/10.1016/j.annals.2020.102892
  10. Faletehan, A. F. (2019). ‘Serenity, sustainability dan spirituality’ dalam industri manajemen wisata religi. Jurnal Pariwisata, 6, 16–32. https://doi.org/10.31294/par.v6i1.4780
  11. Howat, G., Crilley, G., & Mcgrath, R. (2008) A focused service quality, benefits, overall satisfaction and loyalty model for public aquatic centres. Managing Leisure, 13(3-4), 139-161. https://doi.org/10.1080/13606710802200829
  12. Huang, K., Pearce, P., Guo, Q. & Shen, S. (2020), Visitors’ spiritual values and relevant influencing factors in religious tourism destinations. International Journal of Tourism Research, 22(3), 314-324. https://doi.org/10.1002/jtr.2337
  13. Huber, S., & Huber, O. W. (2012). The centrality of religiosity scale (CRS). Religions, 3(3), 710–724. https://doi.org/10.3390/ rel3030710
  14. Iriobe, O. C. & Abiola-Oke, E. (2019), Moderating effect of the use of e-WOM on subjective norms, behavioural control and religious tourist revisit intention. International Journal of Religious Tourism and Pilgrimage, 7(3), 38-47. https://doi.org/10.2139/ssrn.3412517
  15. Jaelani, A. (2017). Halal tourism industry in Indonesia: Potential and prospects. International Review of Management and Marketing, 7(3) http://dx.doi.org/10.2139/ssrn.2899864
  16. Kim, M. K., Park, M. C. & Jeong, D. H. (2004), The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services. Telecommunications Policy, 28(2), 145-159. https://doi.org/10.1016/j.telpol.2003.12.003
  17. Lam, T. & Hsu, C. H. C. (2006), Predicting behavioral intention of choosing a travel destination. Tourism Management, 27 (4), 589-599. https://doi.org/10.1016/j.tourman.2005.02.003
  18. Madyan, M., Kholidah, H. S. D. F., & Laila, N. (2018). Dampak ekonomi wisata religi, studi kasus kawasan wisata Sunan Ampel Surabaya. BISMA (Bisnis dan Manajemen), 7(2), 101–106. https://doi.org/10.26740/bisma.v7n2.p101-106
  19. Mital, M., Chang, V., Choudhary, P., Papa, A. & Pani, A. K. (2018), Adoption of internet of things in India: A test of competing models using a structured equation modelling approach. Technological Forecasting and Social Change, 136, 339-346. https://doi.org/10.1016/j.techfore.2017.03.001 Nik
  20. Ohlan, R. & Ohlan, A. (2023), Religious tourism scholarship: current state and future research directions. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-05-2023-0152
  21. Rukuiziene, R. (2009). Rural tourism service quality management: Theoretical Approach. Rural development 2009: 4th international scientific conference, 15-17 October, 2009, 4(1), 135-140. https://hdl.handle.net/20.500.12259/81959
  22. Sari, F. K., Safitri, N., & Anggraini, W. (2019). Persepsi, sikap dan minat pariwisata halal di Daerah Istimewa Yogyakarta. Ihtifaz: Journal of Islamic Economics, Finance, and Banking, 2, 137–155. https://doi.org/10.12928/ijiefb.v2i2.857
  23. Sekaran, U. (2013), Research methods for business (6th Ed.). John Wiley & Sons.
  24. Sudarsono, H, Ash Shidiqie, J. S., & Tumewang, Y. K. (2021). The Impact of religiosity and Knowledge on the intention of young Muslim generation toward halal tourism in Indonesia. Tourism and Hospitality Management, 27(2), 255-272. https://doi.org/10.20867/thm.27.2.2
  25. Sudarsono, H., & Nugrohowati, R. N. I. (2020). Determinant of the intention to consume halal food, cosmetics, and pharmaceutical products. Journal of Asian Finance Economics and Business, 7(10), 831-841. https://doi.org/10.13106/jafeb.2020.vol7.no10.831
  26. Wang, J., & Ritchie, B. W. (2010), A theoretical model for strategic crisis planning: Factors influencing crisis planning in the hotel industry. International Journal of Tourism Policy, 3(4), 297-317. https://doi.org/10.1504/IJTP.2010.040390
  27. Widodo, T., & Indriyanto, E. R. (2022). Strategy for development of religious tourism village Sentono Tomb, Gogodalem Village, Bringin District, Semarang Regency. Abdi Makarti, 1(1), 19. https://doi.org/10.52353/abdimakarti.v1i1.263
  28. Wirakurnia, A. B., Nuanmark, P., Sudarsono, H., & Ramadhana, A. (2021). Do religiosity, halal knowledge, and halal certification affect Muslim students' intention to purchase halal packaged food? Asian Journal of Islamic Management, 3(2), 97-110. https://doi.org/10.20885/ajim.vol3.iss2.art3.
  29. Wong, Y. J., Rew, L., & Slaikeu, K. D. (2006). A systematic review of recent research on adolescent religiosity/ spirituality and mental health. Issues in Mental Health Nursing, 27(2), 161– 183. https://doi.org/10.1080/01612840500436941
  30. Zarrad, H. & Debabi, M. (2015), Analyzing the effect of electronic word of mouth on tourists' attitude toward destination and travel intention, International Research Journal of Social Sciences, 4(4), 53-60. http://www.isca.in/IJSS/Archive/v4/i4/7.ISCA-IRJSS-2015-019.php