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Novie, Ms, University of Indonesia, Kedoya, DKI Jakarta, Indonesia, Indonesia

Proceeding of International Conference on Communication, Culture and Media Studies (CCCMS) Proceeding CCCMS 2017 - Articles
Winning millennial consumers in FMCG product by implementing emotional marketing on social media (case study: TVC Indomie Kuah versi 'Bikin Santai Makin Hangat' on Instagram)
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