Dimensi "Nilai Bagi Pelanggan" (Customer Value Propositions-CVPs) Dalam Bisnis Ritel
This paper surest a framework to identifiy competitiveÂ customer value proposition (CVPs) with four key dimensions ofÂ customer value in theJlrst step i.e. economic, functional, emotion andÂ symbolic. A customer value proposition (CVPs) is developed on theÂ basis of the these value dimensions, and evaluated for retail
competitive advantage. Customer value and its CPVs have a keyÂ strategic role in organization to pursuit competitive advantage.
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Jurnal Aplikasi Bisnis [JABIS]
Diploma Program in Economics, Faculty of Economics
Universitas Islam Indonesia, Yogyakarta, Indonesia.
JABIS by http://journal.uii.ac.id/JABIS/ is licensed under a Creative Commons Attribution 4.0 International License.