Dimensi "Nilai Bagi Pelanggan" (Customer Value Propositions-CVPs) Dalam Bisnis Ritel

Khusniyah Purwani

Abstract

This paper surest a framework to identifiy competitive customer value proposition (CVPs) with four key dimensions of customer value in theJlrst step i.e. economic, functional, emotion and symbolic. A customer value proposition (CVPs) is developed on the basis of the these value dimensions, and evaluated for retail
competitive advantage. Customer value and its CPVs have a key strategic role in organization to pursuit competitive advantage.

Keywords

Customers, Competitive advantage, Product positioning, and Retailing

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Jurnal Aplikasi Bisnis [JABIS]
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Diploma Program in Economics, Faculty of Economics
Universitas Islam Indonesia, Yogyakarta, Indonesia.

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