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Abstrak

Pelaku UMKM harus mulai menggunakan kemajuan teknologi yang terus berjalan untuk membranding dan memasarkan barang mereka secara digital. Sebagai bagian dari revitalisasi ekonomi Indonesia, pemasaran digital memberi mereka kesempatan untuk mengalami peningkatan yang lebih baik. Oleh karenanya, pelatihan dan sosialisasi tentang branding produk dan pemasaran digital diperlukan. Oleh karenya, mahasiswa membuat program pengabdian kepada masyarakat melalui sosialisasi pemasaran digital dan branding produk. Beberapa peserta yang mengambil bagian dalam sosialisasi tersebut adalah para pemilik UMKM yang berfokus pada bisnis shuttlecock. Melakukan Pemasaran digital dilakukan dengan dua cara: (1) melakukan branding produk dan (2) bantuan dan pelatihan pemasaran digital.  Program kerja ini menunjukkan hasil yang baik dalam meningkatkan pemahaman pelaku UMKM tentangperlunya pemanfaatan teknologi informasi dalam mengiklankan dan menjual shuttlecock mereka. Penulis berharap usaha mikro, kecil, dan menengah (UMKM) yang sudah mendapatkan sosialisasi ini tetap beroperasi menerapkan  materi yang diberikan dan disesuaikan dengan kemajuan teknologi informasi.

Kata Kunci

Branding Produk, Pemasaran Digital

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Lisensi

Hak Cipta (c) 2025 Estalita Kelly, Moch. Vicky Alamsyah, Moch. Bagus Hardika, Danis Novitasari

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Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.

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