Main Article Content
Abstract
The purpose of this community service is to increase community understanding of product branding and digital marketing in improving the economy of Shuttlecock MSMEs in Sumberngepoh village. The method used is the PAR (Participatory Action Research) method. The results of the community service program are to make the MSME community understand the making of brands and digital marketing, can make several logos for shuttlecock brands, are able to do digital marketing by creating accounts on the website and Shopee. This service activity also has an impact on the smooth marketing of shuttlecocks, improving the community's economy and the welfare of the community of Shuttlecock MSME players in Sumberngepoh village.
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Copyright (c) 2025 Estalita Kelly, Moch. Vicky Alamsyah, Moch. Bagus Hardika, Danis Novitasari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
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References
Cardoso, A., Gabriel, M., Figueiredo, J., Oliveira, I., Rêgo, R., Silva, R., Oliveira, M., & Meirinhos, G. (2022). Trust and loyalty in building the brand relationship with the customer: Empirical analysis in a retail chain in northern Brazil. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030109
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation, and practice (7th ed.). Pearson.
ElAydi, H. (2018). The effect of social media marketing on brand awareness through Facebook: An individual-based perspective of mobile services sector in Egypt. Arab Academy for Science, Technology & Maritime Transport, Alexandria, Egypt, 5(10). https://doi.org/10.4236/oalib.1104977
Gupta, S., & Sudhesh, N. T. (2019). Grit, self-regulation, and resilience among college football players: A pilot study. International Journal of Physiology, Nutrition and Physical Education, 4(1), 843–848.
Hannan, S., Piramita, S., & Purba, J. H. V. (2023). Digital marketing strategy using social media marketing to increase consumer purchase decisions mediated by brand perception. JAM: Jurnal Aplikasi Manajemen, 21(3). http://dx.doi.org/10.21776/ub.jam.2023.021.03.18
Haryono, S. (2018). Pengaruh penggunaan website terhadap penjualan produk pengusaha UMKM pada Asosiasi Industri Kreatif Depok. Sosio E-Kons, 10(1), 39. https://doi.org/10.30998/sosioekons.v10i1.2324
Jeswani, K. (2021). Impact of brand on sales performance. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3911070
Kotler, P., & Armstrong, G. (2017). Principles of marketing. Pearson Higher Ed.
Majid, J. (2023). Impact on sales using social media marketing for small and medium enterprises. September. https://doi.org/10.13140/RG.2.2.12626.94402
Martínez-González, J., & Álvarez-Albelo, C. (2021). Influence of site personalization and first impression on young consumers’ loyalty to tourism websites. Sustainability, 13(3), 1–18. https://doi.org/10.3390/su13031425
Nasti, N., Lubis, A., & Ms, A. (2024). Analysis of the influence of digital marketing on increasing customer loyalty in the industrial era 4.0. International Journal of Economic Commerce, 3(2), 1298–1306. https://doi.org/10.55299/ijec.v3i2.1049
Neal, Z. (2024). The not-so-forbidden triad: Evaluating the assumptions of the strength of weak ties. Network Science, 12(3), 280–304. https://doi.org/10.1017/nws.2024.12
Nursatyo, N., & Rosliani, D. (2018). Strategi komunikasi pemasaran digital situs pembanding harga Telunjuk.com. Expose: Jurnal Ilmu Komunikasi, 1(2), 46. https://doi.org/10.33021/exp.v1i2.430
Regina, A. R. (2022). Pengaruh daya tarik, kredibilitas, dan sikap merek terhadap niat beli konsumen pada produk skincare. Target: Jurnal Manajemen Bisnis, 4(1), 11–20.
Sakas, D., Reklitis, D., Giannakopoulos, N. T., & Trivellas, P. (2023). The influence of website user engagement on the development of digital competitive advantage and digital brand name in logistics startups. European Research on Management and Business Economics, 29(2). https://doi.org/10.1016/j.iedeen.2023.100221
Sianturi, M., & Faris, S. (2022). The influence of digital marketing and advertising on customer satisfaction with price as a moderating variable (Case study of online shopping at Shopee). Universitas Prima Indonesia, Medan, 10(1), 47–53. http://www.ijafibs.pelnus.ac.id
Sulistiyawan, E., Fuziyah, Subakir, Fariana, R., & Dyatmika, S. W. (2021). Sosial media sebagai alternatif pemasaran selama masa pandemi Covid-19 di Desa Slempit Kecamatan Kedamean Gresik Jawa Timur. EKOBIS ABDIMAS: Jurnal Pengabdian Masyarakat, 2(1), 102–108.
Tahir, A. H., Adnan, M., & Saeed, Z. (2024). The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review. Heliyon, 10(16). https://doi.org/10.1016/j.heliyon.2024.e36254
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633–648. https://doi.org/10.1108/JSBED-05-2013-0073
Tanjung, A., Tobing, C., Ar, N., & Pane, S. (2024). Analisis sistem pembayaran menggunakan dompet digital. INTECOMS: Journal of Information Technology and Computer Science, 7(1), 282–289. https://doi.org/10.31539/intecoms.v7i1.8911
Thangam, D., & Chavadi, C. (2023). Impact of digital marketing practices on energy consumption, climate change, and sustainability. Climate and Energy, 39(7), 11–19. https://doi.org/10.1002/gas.22329
Varsaru, A., & Bocean, C. (2024). Digital transformation and innovation: The influence of digital technologies on turnover from innovation activities and types of innovation. Systems, 12(9), 359. https://doi.org/10.3390/systems12090359
Wicaksono, A., & Maharani, A. (2020). The effect of perceived usefulness and perceived ease of use on the technology acceptance model to use online travel agency. Journal of Business Management Review, 1(5), 313–328. https://doi.org/10.47153/jbmr15.502020
Widodo, D. Y. P., & Prasetyani, H. (2022). Penggunaan Shopee sebagai media promosi untuk meningkatkan daya jual produk sebagai narahubung sosial marketing. Journal of Systems, Information Technology, and Electronics Engineering, 2(2), 12–17. http://e-journal.ivet.ac.id/index.php/jsitee
Zulfikar, I. (2023). Building a strong brand: Marketing strategy to increase brand awareness and consumer loyalty. Neo Journal of Economy and Social Humanities, 1(4), 280–284. https://doi.org/10.56403/nejesh.v1i4.79