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Abstract
Tuwung Village, located in the Kahayan Tengah District, Pulang Pisau Regency, Central Kalimantan, has significant potential in managing social forestry land to support food security. The local community, organized in the Social Forestry Business Group (KUPS), has successfully cultivated 120 hives of stingless bees (Trigona sp.), with monthly production capacity of up to 350 mL per hive. Although honey production is abundant, its sales remain very limited due to a marketing strategy that relies solely on word-of-mouth promotion. Therefore, this community service activity was introduced to provide guidance to KUPS Madu Kelulut on branding, product packaging, and digital marketing. With an attractive brand, high-quality packaging, and the right marketing strategy, it is hoped that the stingless bee honey business can become more competitive in a market already saturated with similar products. This community service program involved several stages, including preparation, implementation, and evaluation. The activity was carried out on July 9, 2024, with 40 participants. The evaluation results indicated an 81.25% increase in participants' understanding of branding, product packaging, and digital marketing. Furthermore, the participants successfully created the brand "Madu Kelulut Nyai Hapu," with an appealing packaging design and effective promotional content shared through social media and e-commerce platforms.
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References
- Chuttong, B; Chanbang, Y; Sringarm, K; & Burgett, M. (2016). Physicochemical profiles of stingless bee (Apidae: Meliponini) honey from South East Asia (Thailand). Food Chemistry 192, 149–155.
- Deliza, R & Vit, P. Sensory Evaluation of Stingless Bee Pot-Honey. (2013). Pot-Honey: A Legacy of Stingless Bees (eds. P. Vit, R.M. Pedro & D.W. Roubik), pp. 3 – 17. New York: Springer.
- Dewi, E. K., Hayati, D., Ananda, N., & Rini, M. W. (2022). Making Product Logo And Labeling As Sales Promotion On Msme Traditional Drink “Mf” Jakarta Selatan. Mattawang: Jurnal Pengabdian Masyarakat, 3(3), 302-306.
- Harjanto, S., Mujianto, M., Arbainsyah, & Ramlan, A. (2020). Budidaya Lebah Madu Kelulut Sebagai Alternatif Mata Pencaharian Masyarakat. Meliponikultur.
- Hartatik, H., Rukmana, A. Y., Efitra, E., Mukhlis, I. R., Aksenta, A., Ratnaningrum, L. P. R. A., & Efdison, Z. (2023). Tren Technopreneurship: Strategi & Inovasi Pengembangan Bisnis Kekinian dengan Teknologi Digital. PT. Sonpedia Publishing Indonesia.
- Oktaviani, F., Sariwaty, Y., Rahmawati, D., Gusfiani, A., & Ramdani, D. (2018). Penguatan produk umkm “calief” melalui strategi branding komunikasi. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 1(2), 8-13.
- Purhita, E. J., Nugroho, S., Widiastuti, S., Zainudin, A., Ayyub, H. B. N., & Fitrianto, Y. (2023). Peningkatan Kapasitas SDM dalam Memahami Pentingnya Branding & Packaging Produk UMKM Desa. Jurnal Pengabdian kepada Masyarakat Nusantara, 4(4), 4455-4462.
- Sari, C. S., & Sukmawati, C. E. (2023). Penerapan Branding Produk Sebagai Strategi Pemasaran Pada Sorodot Mak Ntut. Abdima Jurnal Pengabdian Mahasiswa, 2(2), 8052-8058.
- Siska, G., Yanarita, Y., Yolanda, M., Yulianti, R., & Koroh, D. N. (2023). Menggali Potensi Serta Nilai Ekonomi Budidaya Lebah Kelulut (Trigona Itama) Pada Kelompok Usaha Perhutanan Sosial Di Desa Tuwung Kabupaten Pulang Pisau Kalimantan Tengah. Hutan Tropika, 18(1), 26-32.
- Yusop, S. A. T. W., Sukairi, A. H., Sabri, W. M. A. W., & Asaruddin, M. R. (2019). Antioxidant, antimicrobial and cytotoxicity activities of propolis from Beladin, Sarawak stingless bees Trigona itama extract. Materials Today: Proceedings, 19, 1752–1760.
References
Chuttong, B; Chanbang, Y; Sringarm, K; & Burgett, M. (2016). Physicochemical profiles of stingless bee (Apidae: Meliponini) honey from South East Asia (Thailand). Food Chemistry 192, 149–155.
Deliza, R & Vit, P. Sensory Evaluation of Stingless Bee Pot-Honey. (2013). Pot-Honey: A Legacy of Stingless Bees (eds. P. Vit, R.M. Pedro & D.W. Roubik), pp. 3 – 17. New York: Springer.
Dewi, E. K., Hayati, D., Ananda, N., & Rini, M. W. (2022). Making Product Logo And Labeling As Sales Promotion On Msme Traditional Drink “Mf” Jakarta Selatan. Mattawang: Jurnal Pengabdian Masyarakat, 3(3), 302-306.
Harjanto, S., Mujianto, M., Arbainsyah, & Ramlan, A. (2020). Budidaya Lebah Madu Kelulut Sebagai Alternatif Mata Pencaharian Masyarakat. Meliponikultur.
Hartatik, H., Rukmana, A. Y., Efitra, E., Mukhlis, I. R., Aksenta, A., Ratnaningrum, L. P. R. A., & Efdison, Z. (2023). Tren Technopreneurship: Strategi & Inovasi Pengembangan Bisnis Kekinian dengan Teknologi Digital. PT. Sonpedia Publishing Indonesia.
Oktaviani, F., Sariwaty, Y., Rahmawati, D., Gusfiani, A., & Ramdani, D. (2018). Penguatan produk umkm “calief” melalui strategi branding komunikasi. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 1(2), 8-13.
Purhita, E. J., Nugroho, S., Widiastuti, S., Zainudin, A., Ayyub, H. B. N., & Fitrianto, Y. (2023). Peningkatan Kapasitas SDM dalam Memahami Pentingnya Branding & Packaging Produk UMKM Desa. Jurnal Pengabdian kepada Masyarakat Nusantara, 4(4), 4455-4462.
Sari, C. S., & Sukmawati, C. E. (2023). Penerapan Branding Produk Sebagai Strategi Pemasaran Pada Sorodot Mak Ntut. Abdima Jurnal Pengabdian Mahasiswa, 2(2), 8052-8058.
Siska, G., Yanarita, Y., Yolanda, M., Yulianti, R., & Koroh, D. N. (2023). Menggali Potensi Serta Nilai Ekonomi Budidaya Lebah Kelulut (Trigona Itama) Pada Kelompok Usaha Perhutanan Sosial Di Desa Tuwung Kabupaten Pulang Pisau Kalimantan Tengah. Hutan Tropika, 18(1), 26-32.
Yusop, S. A. T. W., Sukairi, A. H., Sabri, W. M. A. W., & Asaruddin, M. R. (2019). Antioxidant, antimicrobial and cytotoxicity activities of propolis from Beladin, Sarawak stingless bees Trigona itama extract. Materials Today: Proceedings, 19, 1752–1760.