Article Sidebar

Green cosmetics and Gen Z in Kudus, Indonesia What drives eco-friendly purchases in a small city‎
Submitted
April 16, 2025
Accepted
June 13, 2025
Published
June 25, 2025
Download
PDF Review Reports Originality Report
Statistic
Read Counter : 757 Download : 509

Main Article Content

Abstract

Introduction
The Indonesian cosmetics industry is rapidly expanding, yet it raises environmental concerns, particularly from packaging waste. Generation Z, known for its environmental consciousness, emerges as a critical market segment for eco-friendly cosmetics. However, consumer purchase intentions toward these products remain inconsistent across studies, especially in smaller, culturally distinct regions such as Kudus.
Objectives
This study aims to investigate the influence of green marketing, green brand image, and green perceived quality on purchase intention of eco-friendly cosmetics among Generation Z in Kudus. It also examines the mediating role of green trust in strengthening these relationships.
Method
A quantitative research approach was used with an associative causal design. Data were collected via an online questionnaire from 105 respondents aged 13–28 years in Kudus who had experience using eco-friendly cosmetics. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software.
Results
The results reveal that green brand image, green perceived quality, and green trust significantly influence purchase intention. Green marketing showed no direct effect but had an indirect influence through green trust. The adjusted R² value for purchase intention was 0.465, indicating that the model explains 46.5% of the variance. Generation Z in Kudus values product authenticity, ethical branding, and halal-certification as critical to building trust and influencing behavior.
Implications
The findings highlight that marketers must focus on building green trust by ensuring product transparency, environmental commitment, and culturally relevant messaging. Green brand image and product quality are key drivers in developing consumer trust and encouraging sustainable buying behavior among Gen Z.
Originality/Novelty
This research enriches the Theory of Planned Behavior by incorporating green trust as a mediating factor and applying it within a unique socio-religious Gen Z demographic in a small Indonesian city. It provides novel insights into how eco-conscious values interact with trust and marketing in shaping local green consumption patterns.

Keywords

eco-friendly cosmetics Generation Z green brand image green marketing green perceived quality green trust purchase intention

Article Details

License

Copyright (c) 2025 Sufiana Noor, Mira Meilia Marka, Yasmin Mutiara Bintang

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
How to Cite
Noor, S. ., Marka, M. M. ., & Bintang, Y. M. (2025). Green cosmetics and Gen Z in Kudus, Indonesia: What drives eco-friendly purchases in a small city?‎. Journal of Islamic Economics Lariba, 11(1), 169–200. https://doi.org/10.20885/jielariba.vol11.iss1.art7
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX
Crossref
Scopus
Google Scholar
Europe PMC

References

  1. Affandi, M. I., & Rahmawati, F. (2023). Do determinants of behaviors influence the intention to invest in green Sukuk? Jurnal Ekonomi Syariah Teori Dan Terapan, 10(4), 403–414. https://doi.org/10.20473/vol10iss20234pp403-414

    DOI: https://doi.org/10.20473/vol10iss20234pp403-414

  2. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action Control: From Cognition to Behavior (pp. 11–39). Springer. https://doi.org/10.1007/978-3-642-69746-3_2

    DOI: https://doi.org/10.1007/978-3-642-69746-3_2

  3. Ajzen, I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32(4), 665–683. https://doi.org/10.1111/j.1559-1816.2002.tb00236.x

    DOI: https://doi.org/10.1111/j.1559-1816.2002.tb00236.x

  4. Aldaihani, F. M. F., Islam, M. A., Saatchi, S. G., & Haque, M. A. (2024). Harnessing green purchase intention of generation Z consumers through green marketing strategies. Business Strategy & Development, 7(3), e419. https://doi.org/10.1002/bsd2.419

    DOI: https://doi.org/10.1002/bsd2.419

  5. Alhamad, A. M., Akyürek, M., Mohamed, S. A., & Baadhem, A. M. S. (2023). Do the relationship between green marketing strategies, green perceived value, and green trust enhance green purchase intentions: A conceptual study. International Journal of Scientific and Management Research, 6(7), 176–203. https://doi.org/10.37502/IJSMR.2023.6711

    DOI: https://doi.org/10.37502/IJSMR.2023.6711

  6. Alotaibi, A., & Abbas, A. (2023). Islamic religiosity and green purchase intention: A perspective of food selection in Millennials. Journal of Islamic Marketing, 14(9), 2323–2342. https://doi.org/10.1108/jima-06-2021-0189

    DOI: https://doi.org/10.1108/JIMA-06-2021-0189

  7. Amallia, B. A., Effendi, M. I., & Ghofar, A. (2022). Pengaruh green advertising, green brand trust, dan sikap pada green product terhadap green purchase intention [Pengaruh green advertising, green brand trust, dan sikap pada green product terhadap green purchase intention]. Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), 3(2), 68–84. https://doi.org/10.37631/ebisma.v3i2.113

    DOI: https://doi.org/10.37631/ebisma.v3i2.113

  8. Amin, S., & Tarun, M. T. (2021). Effect of consumption values on customers’ green purchase intention: A mediating role of green trust. Social Responsibility Journal, 17(8), 1320–1336. https://doi.org/10.1108/srj-05-2020-0191

    DOI: https://doi.org/10.1108/SRJ-05-2020-0191

  9. An, G. K., & Ngo, T. T. A. (2025). Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics. PLOS One, 20(6), e0325953. https://doi.org/10.1371/journal.pone.0325953

    DOI: https://doi.org/10.1371/journal.pone.0325953

  10. Bautista, N. I., Palmiano, J. S., Reyes, A. R., San Juan, Y. M. L., & Etrata, A. Jr. (2023). Beauty goes green: Determinants of sustainable purchasing behavior among Gen X and Z Filipino consumers. MEC-J (Management and Economics Journal), 7(2), 127–146. https://doi.org/10.18860/mec-j.v7i2.19243

    DOI: https://doi.org/10.18860/mec-j.v7i2.19243

  11. Borah, P. S., Dogbe, C. S. K., & Marwa, N. (2024). Generation Z’s green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development? Business Strategy and the Environment, 33(5), 4530–4546. https://doi.org/10.1002/bse.3714

    DOI: https://doi.org/10.1002/bse.3714

  12. Briandana, R., & Mohamad Saleh, M. S. (2022). Implementing environmental communication strategy towards climate change through social media in Indonesia. Online Journal of Communication and Media Technologies, 12(4), e202234. https://doi.org/10.30935/ojcmt/12467

    DOI: https://doi.org/10.30935/ojcmt/12467

  13. Brotosusilo, A., Utari, D., Negoro, H., Firdaus, A., & Velentina, R. (2022). Community empowerment of waste management in the urban environment: More attention on waste issues through formal and informal educations. Global Journal of Environmental Science and Management, 8(2), 209–224. https://doi.org/10.22034/GJESM.2022.02.05

  14. Chin, W. W. (1998). The partial least squares approach for structural equation modeling. In G. A. Marcoulides (Ed.), Modern methods for business research (pp. 295–336). Lawrence Erlbaum Associates Publishers.

  15. Chrysna, V. Y., Sumarsono, H., & Widyaningrum, P. W. (2022). Pengaruh green trust, green price, dan eco brand terhadap keputusan pembelian [The influence of green trust, green price, and eco brand on purchasing decisions]. E-Journal Ekonomi Bisnis Dan Akuntansi, 9(2), 65–70. https://doi.org/10.19184/ejeba.v9i2.32466

    DOI: https://doi.org/10.19184/ejeba.v9i2.32466

  16. Dlamini, S., & Mahowa, V. (2024). Investigating factors that influence the purchase behaviour of green cosmetic products. Cleaner and Responsible Consumption, 13, 100190. https://doi.org/10.1016/j.clrc.2024.100190

    DOI: https://doi.org/10.1016/j.clrc.2024.100190

  17. Dragolea, L.-L., Butnaru, G. I., Kot, S., Zamfir, C. G., Nuţă, A.-C., Nuţă, F.-M., Cristea, D. S., & Ştefănică, M. (2023). Determining factors in shaping the sustainable behavior of the generation Z consumer. Frontiers in Environmental Science, 11, 1096183. https://doi.org/10.3389/fenvs.2023.1096183

    DOI: https://doi.org/10.3389/fenvs.2023.1096183

  18. Duong, C. D. (2024). Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption. Social Responsibility Journal, 20(2), 305–325. https://doi.org/10.1108/srj-11-2022-0487

    DOI: https://doi.org/10.1108/SRJ-11-2022-0487

  19. Elang Muria News. (2025, June 2). Kudus sebagai terkaya, tapi jeblok daerah termaju [Kudus as the richest, but the least developed region] [HTML]. Elang Muria News. https://elangmuria-news.com/berita-online/kudus-sebagai-terkaya-tapi-jeblok-daerah-termaju/

  20. Gonçalves, J., Santos, A. R., Kieling, A. P., & Tezza, R. (2022). The influence of environmental engagement in the decision to purchase sustainable cosmetics: An analysis using the Theory of Planned Behavior. Revista de Administração Da UFSM, 15(3), 541–562. https://doi.org/10.5902/1983465969295

    DOI: https://doi.org/10.5902/1983465969295

  21. Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027. https://doi.org/10.1016/j.rmal.2022.100027

    DOI: https://doi.org/10.1016/j.rmal.2022.100027

  22. Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203

    DOI: https://doi.org/10.1108/EBR-11-2018-0203

  23. Hair, J. F., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128

    DOI: https://doi.org/10.1108/EBR-10-2013-0128

  24. Hasan, G. & Frendy. (2024). The influence of brand image, promotion, sales, product quality, and services on purchase intention with social media marketing as a mediating variable on e-commerce users. International Journal of Social Science and Human Research, 7(8), 5867–5875. https://doi.org/10.47191/ijsshr/v7-i08-06

    DOI: https://doi.org/10.47191/ijsshr/v7-i08-06

  25. Hayeemad, M., & Soliman, M. S. M. (2024). Modelling halal cosmetics purchase intention among Millennial female consumers. International Journal of Research and Innovation in Social Science, 8(2), 601–615. https://doi.org/10.47772/ijriss.2024.802040

    DOI: https://doi.org/10.47772/IJRISS.2024.802040

  26. Hudayah, S., Aulia Ramadhani, M., Arum Sary, K., Raharjo, S., & Yudaruddin, R. (2023). Green perceived value and green product purchase intention of Gen Z consumers: Moderating role of environmental concern. Environmental Economics, 14(2), 87–102. https://doi.org/10.21511/ee.14(2).2023.07

    DOI: https://doi.org/10.21511/ee.14(2).2023.07

  27. Humairoh, H., Annas, M., & Rabbania, A. (2023). Gen Z: Purchase decision on go green products. Dinasti International Journal of Economics, Finance & Accounting, 4(4), 609–615. https://doi.org/10.38035/dijefa.v4i4.2132

    DOI: https://doi.org/10.38035/dijefa.v4i4.2132

  28. Indriana, A., Sholahuddin, M., Kuswati, R., & Soepatini. (2022). The impact of e-WOM and celebrity endorser on purchase intention mediated by brand image: A study on halal cosmetic products. Journal of Business and Management Studies, 4(4), 197–210. https://doi.org/10.32996/jbms.2022.4.4.29

    DOI: https://doi.org/10.32996/jbms.2022.4.4.29

  29. Issock, P. B. I., & Muposhi, A. (2022). Understanding energy-efficiency choices through consumption values: The central role of consumer’s attention and trust in environmental claims. Management of Environmental Quality: An International Journal, 34(1), 250–270. https://doi.org/10.1108/MEQ-01-2022-0012

    DOI: https://doi.org/10.1108/MEQ-01-2022-0012

  30. Jayani, D. H. (2021, August 24). 5 alasan konsumen belanja produk ramah lingkungan [5 reasons consumers shop for green products] [HTML]. Data Boks. https://databoks.katadata.co.id/produk-konsumen/statistik/a7c5e69df2a64c6/5-alasan-konsumen-belanja-produk-ramah-lingkungan

  31. Kamalanon, P., Chen, J.-S., & Le, T.-T.-Y. (2022). “Why do we buy green products?” An extended theory of the planned behavior model for green product purchase behavior. Sustainability, 14(2), 689. https://doi.org/10.3390/su14020689

    DOI: https://doi.org/10.3390/su14020689

  32. Kannan, S., Parashar, B., & Chaurasia, A. (2024). E-commerce and green packaging: Sustainable business trends. In R. Sharma, G. Rana, & S. Agarwal (Eds.), Green innovations for industrial development and business sustainability: Models and implementation strategies (pp. 22–39). CRC Press.

    DOI: https://doi.org/10.1201/9781003458944-2

  33. Karianga, J. L. (2024). Tinjauan hukum terhadap upaya penanganan sampah plastik sebagai salah satu sumber pencemaran lingkungan laut [Legal review of efforts to deal with plastic waste as a source of marine environmental pollution]. Lex Administratum, 12(5), Article 44. https://ejournal.unsrat.ac.id/v3/index.php/administratum/article/view/58015

  34. Karmakar, A., Afrin, T. H., & Ahmed, A. (2023). The superstore myth: A comparison of Generations X and Z’s purchase intentions. International Journal For Multidisciplinary Research, 5(4), 1–8. https://doi.org/10.36948/ijfmr.2023.v05i04.4267

    DOI: https://doi.org/10.36948/ijfmr.2023.v05i04.4267

  35. Kartasasmita, I. K. H., & Kurniawati, K. (2024). The impact of perceived brand integrity in increasing brand legitimacy in halal cosmetics among Muslim customers in Jakarta, Indonesia. Journal of Islamic Economics Lariba, 10(2), 727–746. https://doi.org/10.20885/jielariba.vol10.iss2.art6

    DOI: https://doi.org/10.20885/jielariba.vol10.iss2.art6

  36. Kazançoğlu, İ., Köse, Ş. G., & Arslan, A. (2024). Drivers and barriers influencing consumers’ intention to purchase cosmetics with refillable packaging. Packaging Technology and Science, 37(6), 551–569. https://doi.org/10.1002/pts.2808

    DOI: https://doi.org/10.1002/pts.2808

  37. Kee, J. G. S., Baharuddin, N.-N., & Ab-Rahim, R. (2021). Factors affecting purchase intention of green products among households in Sarawak. International Journal of Academic Research in Business and Social Sciences, 11(8), 1767–1779. https://doi.org/10.6007/ijarbss/v11-i8/10892

    DOI: https://doi.org/10.6007/IJARBSS/v11-i8/10892

  38. Kementerian Koordinator Bidang Perekonomian Republik Indonesia. (2024, February 3). Hasilkan produk berdaya saing global, industri kosmetik nasional mampu tembus pasar ekspor dan turut mendukung penguatan blue economy [Producing globally competitive products, the national cosmetics industry is able to penetrate the export market and support the strengthening of the blue economy] [HTML]. Kementerian Koordinator Bidang Perekonomian Republik Indonesia. https://www.ekon.go.id/publikasi/detail/5626/hasilkan-produk-berdaya-saing-global-industri-kosmetik-nasional-mampu-tembus-pasar-ekspor-dan-turut-mendukung-penguatan-blue-economy

  39. Kieu, T.-K., Vuong, N. T. B., & Phương, H. N. A. (2024). The determinants of consumers’ sustainable purchase behavioral intention: Gen Z perspectives. International Journal of Religion, 5(11), 6824–6833. https://doi.org/10.61707/490czj30

    DOI: https://doi.org/10.61707/490czj30

  40. Li, G., & Sun, X. (2022). The impact of green brand crises on green brand trust: An empirical study. Sustainability, 14(2), 611. https://doi.org/10.3390/su14020611

    DOI: https://doi.org/10.3390/su14020611

  41. Liew, C. W. S., & Karia, N. (2024). Halal cosmetics: A technology-empowered systematic literature review. Journal of Islamic Marketing, 15(7), 1722–1742. https://doi.org/10.1108/jima-09-2023-0295

    DOI: https://doi.org/10.1108/JIMA-09-2023-0295

  42. Liu, F. H., & Lai, K. P. (2021). Ecologies of green finance: Green sukuk and development of green Islamic finance in Malaysia. Environment and Planning A: Economy and Space, 53(8), 1896–1914. https://doi.org/10.1177/0308518x211038349

    DOI: https://doi.org/10.1177/0308518X211038349

  43. Liu, L., Zhang, W., Li, H., & Zheng, Z. (2024). The impact of environmental accidents on the green apparel purchase behavior of Generation Z. Frontiers in Psychology, 15, 1338702. https://doi.org/10.3389/fpsyg.2024.1338702

    DOI: https://doi.org/10.3389/fpsyg.2024.1338702

  44. Lius, S., & Salim, L. (2024). Do female Generation Z have purchase intention on green cosmetic based on their environmental knowledge, environmental concern, health consciousness, attitude and subjective norm? Fokus Ekonomi : Jurnal Ilmiah Ekonomi, 19(1), 95–110. https://doi.org/10.34152/fe.19.1.95-110

    DOI: https://doi.org/10.34152/fe.19.1.95-110

  45. Lutfi, L., & Prihatiningrum, V. (2023). Social media, Islamic financial literacy, and Islamic banking product ownership: A moderating model. EL DINAR: Jurnal Keuangan Dan Perbankan Syariah, 11(1), 35–57. https://doi.org/10.18860/ed.v11i1.17803

    DOI: https://doi.org/10.18860/ed.v11i1.17803

  46. Magfiroh, N. N., & Vania, A. (2024). We trust in green product: The impact of green marketing and packaging on purchase intention. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(6), 3093–3108. https://doi.org/10.47467/elmal.v5i6.2085

    DOI: https://doi.org/10.47467/elmal.v5i6.2085

  47. Majeed, M. U., Aslam, S., Murtaza, S. A., Attila, S., & Molnár, E. (2022). Green marketing approaches and their impact on green purchase intentions: Mediating role of green brand image and consumer beliefs towards the environment. Sustainability, 14(18), 11703. https://doi.org/10.3390/su141811703

    DOI: https://doi.org/10.3390/su141811703

  48. Marešová, D., Mareš, K., Alexiou-Ivanova, T., Satyakti, Y., & Pilařová, T. (2023). Evaluating the waste management situation and attitudes of residents in Bandung, Indonesia. Integrated Environmental Assessment and Management, 19(1), 114–125. https://doi.org/10.1002/ieam.4630

    DOI: https://doi.org/10.1002/ieam.4630

  49. Markiones, S. A., Buyung Romadhoni, & Andi Mappatompo. (2023). The influence of social media influencer and electronic word of mouth mediated by brand image on purchase intention at Eternamoore Beauty Clinic Makassar. Dinasti International Journal of Digital Business Management, 4(5), 945–953. https://doi.org/10.31933/dijdbm.v4i5.2008

    DOI: https://doi.org/10.31933/dijdbm.v4i5.2008

  50. Mayvita, P. A., & Rifani, A. (2024). Resilience and sustainability of Muslim entrepreneurs of Gen Z in Era 5.0: A conceptual approach. RSF Conference Series: Business, Management and Social Sciences, 4(2), 51–58. https://doi.org/10.31098/bmss.v4i2.900

    DOI: https://doi.org/10.31098/bmss.v4i2.900

  51. Musaidah, A., Ahmadiono, A., & Masrohatin, S. (2024). The influence of halal label, price, and brand image on cosmetic product purchase decisions among female students at FEBI UIN KHAS Jember. Journal of Islamic Economics Lariba, 10(1), 347–362. https://doi.org/10.20885/jielariba.vol10.iss1.art19

    DOI: https://doi.org/10.20885/jielariba.vol10.iss1.art19

  52. Nguyen, C., Nguyen, T., & Luu, V. (2022). Relationship between influencer marketing and purchase intention: Focusing on Vietnamese Gen Z consumers. Independent Journal of Management & Production, 13(2), 810–828. https://doi.org/10.14807/ijmp.v13i2.1603

    DOI: https://doi.org/10.14807/ijmp.v13i2.1603

  53. Notani, A. S. (1998). Moderators of perceived behavioral control’s predictiveness in the theory of planned behavior: A meta-analysis. Journal of Consumer Psychology, 7(3), 247–271. https://doi.org/10.1207/s15327663jcp0703_02

    DOI: https://doi.org/10.1207/s15327663jcp0703_02

  54. Nugroho, M. A., Manzilati, A., Ekawaty, M., Badriyah, N., & Sulaeman, S. (2025). Factors driving the growth of the halal industry in top GIEI countries: The role of domestic investment, FDI and economic freedom. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-07-2024-0273

    DOI: https://doi.org/10.1108/JIMA-07-2024-0273

  55. Park, S.-J., Kim, Y.-J., Kwon, O.-H., & Lee, J.-M. (2023). Influence of consumer innovativeness and cosmetic selection attributes on purchase intention of eco-friendly cosmetics. Journal of Cosmetic Medicine, 7(1), 29–37. https://doi.org/10.25056/jcm.2023.7.1.29

    DOI: https://doi.org/10.25056/JCM.2023.7.1.29

  56. Popescu, C., Dissanayake, H., Mansi, E., & Stancu, A. (2024). Eco breakthroughs: Sustainable materials transforming the future of our planet. Sustainability, 16(23), 10790. https://doi.org/10.3390/su162310790

    DOI: https://doi.org/10.3390/su162310790

  57. Prabusankar, R. (2016). A study on consumer’s perception and purchase intentions towards eco-friendly products. Asian Journal of Research in Social Sciences and Humanities, 6(8), 1794–1802. https://doi.org/10.5958/2249-7315.2016.00711.5

    DOI: https://doi.org/10.5958/2249-7315.2016.00711.5

  58. Prameswari, A., Atika, A., & Harahap, M. I. (2024). Analisis faktor-faktor yang mempengaruhi keputusan pembelian green product (Studi kasus pada produk Love Beauty and Planet di Kota Medan) [Analysis of factors that influence green product purchasing decisions (Case study on Love Beauty and Planet products in Medan City)]. Jurnal Ilmiah Edunomika, 8(1), 1–17. https://doi.org/10.29040/jie.v8i1.10472

  59. Puteri, A., Suci, F. R., Arissafia, R. A., Panjaitan, D., & Nisa, K. (2025). SWOT analysis in the Indonesian cosmetics industry: A systematic literature review with a case study of PT Paragon Innovation and Technology. Journal of Business and Behavioural Entrepreneurship, 9(1), 123–150. https://doi.org/10.21009/JOBBE.009.1.07

  60. Qolby, A. S., & Astuti, W. R. D. (2024). Indonesia’s economic diplomacy in increasing halal product exports through the Organization of Islamic Cooperation (2020-2024). Insignia: Journal of International Relations, 11(2), 166–183. https://doi.org/10.20884/1.ins.2024.11.2.12887

    DOI: https://doi.org/10.20884/1.ins.2024.11.2.12887

  61. Raharja, A. S., Ruardhian, M., Yusuf, M., Sihaloho, N. F., Salsabila, Z., & Muliastri, D. (2024). Analisis sifat fisik dan mekanik terhadap hasil lelehan sampah plastik kemasan sebagai pengganti bata beton [Analysis of physical and mechanical properties of plastic packaging waste melt as a substitute for concrete bricks]. Jurnal Rekayasa Mesin, 19(3), 353–360. https://doi.org/10.32497/jrm.v19i3.5815

    DOI: https://doi.org/10.32497/jrm.v19i3.5815

  62. Ratmawati, E., Rifkha, M. A., Pramesuari, S. A., & Saleh, M. Z. (2024). Dampak globalisasi terhadap perilaku konsumen kosmetik dan perawatan kulit Skintific [The impact of globalization on the consumer behavior of Skintific cosmetics and skincare]. Business and Investment Review, 2(6), 1–5. https://doi.org/10.61292/birev.148

    DOI: https://doi.org/10.61292/birev.148

  63. Rehman, S. U., & Siddique, S. H. (2023). Effect of green brand packaging on green brand image: Mediating role of green brand association and green brand advertising in the context of green apparel brand. Journal of Policy Research, 9(3), 196–212. https://doi.org/10.61506/02.00107

    DOI: https://doi.org/10.61506/02.00107

  64. Ringle, C. M., Wende, S., & Becker, J.-M. (2024). SmartPLS 4 [Computer software]. SmartPLS. https://www.smartpls.com/

  65. Riva, F., Magrizos, S., Rubel, M. R. B., & Rizomyliotis, I. (2022). Green consumerism, green perceived value, and restaurant revisit intention: Millennials’ sustainable consumption with moderating effect of green perceived quality. Business Strategy and the Environment, 31(7), 2807–2819. https://doi.org/10.1002/bse.3048

    DOI: https://doi.org/10.1002/bse.3048

  66. Rusydiana, A. S., Raditya Sukmana, Nisful Laila, & Muhammad Syamsul Bahri. (2022). The nexus between a green economy and Islamic finance: Insights from a bibliometric analysis. ICR Journal, 13(1), 51–71. https://doi.org/10.52282/icr.v13i1.908

    DOI: https://doi.org/10.52282/icr.v13i1.908

  67. Ryliannabila, A. S., & Qastarin, A. R. (2021). An examination of the relationship of green brand affect and other determinant factors towards green purchase intention in skin care industry. Malaysian Journal of Social Sciences and Humanities (MJSSH), 6(8), 552–566. https://doi.org/10.47405/mjssh.v6i8.965

    DOI: https://doi.org/10.47405/mjssh.v6i8.965

  68. Saut, M., & Saing, T. (2021). Factors affecting consumer purchase intention towards environmentally friendly products: A case of Generation Z studying at universities in Phnom Penh. SN Business & Economics, 1(6), Article Number 83. https://doi.org/10.1007/s43546-021-00085-2

    DOI: https://doi.org/10.1007/s43546-021-00085-2

  69. Setiagraha, D., Junianto, M., & Muharramah, U. (2023). Pengaruh green marketing terhadap minat beli serta dampaknya pada keputusan pembelian di minimarket Alfamart Kota Palembang [The influence of green marketing on purchase intention and its impact on purchasing decisions at Alfamart minimarkets in Palembang City]. Journal of Management, Entrepreneur and Cooperative, 2(2), 82–91. https://doi.org/10.56869/jmec.v2i2.509

    DOI: https://doi.org/10.56869/jmec.v2i2.509

  70. Sherina, S., & Selamat, F. (2023). The impact of consumer ethnocentrism, perceived quality, and emotional value on purchase intention of local brand streetwear products in Generation Z in Jakarta. International Journal of Application on Economics and Business, 1(1), 530–538. https://doi.org/10.24912/ijaeb.11.530-538

    DOI: https://doi.org/10.24912/v1i1.530-538

  71. Suhaily, L., Darmoyo, S., Boentoro, S., & Anasthashia, E. (2020). The impact of green product innovation, green perceived quality to purchase intention moderated by lifestyle on stainless steel straw. International Journal of Applied Business and International Management, 5(2), 13–25. https://doi.org/10.32535/ijabim.v5i2.854

    DOI: https://doi.org/10.32535/ijabim.v5i2.854

  72. Sun, Y., & Xing, J. (2022). The impact of social media information sharing on the green purchase intention among Generation Z. Sustainability, 14(11), 6879. https://doi.org/10.3390/su14116879

    DOI: https://doi.org/10.3390/su14116879

  73. Testa, R., Rizzo, G., Schifani, G., Tóth, J., & Migliore, G. (2024). Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review. Journal of Global Fashion Marketing, 15(3), 357–381. https://doi.org/10.1080/20932685.2023.2268669

    DOI: https://doi.org/10.1080/20932685.2023.2268669

  74. Thomas, L. M., Anil, A. S., Jayadas, P., & Sojan, T. (2024). A study on consumer perception on green marketing. International Research Journal on Advanced Engineering and Management (IRJAEM), 2(12), 3774–3781. https://doi.org/10.47392/irjaem.2024.0560

    DOI: https://doi.org/10.47392/IRJAEM.2024.0560

  75. Tuna, G., & Çevik, Z. (2024). The effects of green technology, clean energy, and green finance on faith-based investments: Evidence from Islamic stock markets. Turkish Journal of Islamic Economics, 11(2), 84–105. https://doi.org/10.26414/a4105

    DOI: https://doi.org/10.26414/A4105

  76. Vania, C., & Ruslim, T. S. (2023). The effect of environmental concern, attitude, green brand knowledge, green perceived value on green purchase behavior with green purchase intention as a mediating variable on green beauty products. Jurnal Ilmiah Manajemen Dan Bisnis, 9(3), 325. https://doi.org/10.22441/jimb.v9i3.18126

    DOI: https://doi.org/10.22441/jimb.v9i3.18126

  77. Wang, J., Wang, J., & Gao, J. (2020). Effect of green consumption value on consumption intention in a pro-environmental setting: The mediating role of approach and avoidance motivation. Sage Open, 10(1), 2158244020902074. https://doi.org/10.1177/2158244020902074

    DOI: https://doi.org/10.1177/2158244020902074

  78. Wang, Y. M., Zaman, H. M. F., & Alvi, A. K. (2022). Linkage of green brand positioning and green customer value with green purchase intention: The mediating and moderating role of attitude toward green brand and green trust. Sage Open, 12(2), 21582440221102441. https://doi.org/10.1177/21582440221102441

    DOI: https://doi.org/10.1177/21582440221102441

  79. Wetzels, M., Odekerken-Schroder, G., & Oppen, C. van. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. Management Information Systems Quarterly, 33(1), 177–195. https://aisel.aisnet.org/misq/vol33/iss1/11

    DOI: https://doi.org/10.2307/20650284

  80. Wong, A. (2024). How green sustainability efforts affect brand-related outcomes. Asia-Pacific Journal of Business Administration, 16(5), 1182–1201. https://doi.org/10.1108/apjba-03-2023-0104

    DOI: https://doi.org/10.1108/APJBA-03-2023-0104

  81. Wuisan, E. C., & Februadi, A. (2022). Consumers’ attitude towards the cruelty-free label on cosmetic and skincare products and its influence on purchase intention. Journal of Marketing Innovation (JMI), 2(2), 102–129. https://doi.org/10.35313/jmi.v2i2.35

    DOI: https://doi.org/10.35313/jmi.v2i2.35

  82. Yuliastuti, M. (2024). Ketika TikTok ‘mengkhianati’ kepercayaan Gen Z: Studi uses & gratification penggunaan TikTok di Surabaya [When TikTok “betrayed” Gen Z’s trust: A uses & gratification study of TikTok usage in Surabaya]. Scriptura, 14(1), 82–94. https://doi.org/10.9744/scriptura.14.1.82-94

    DOI: https://doi.org/10.9744/scriptura.14.1.82-94

  83. Yuszana, A., & Tunjungsari, H. K. (2024). Mediating role of brand image in the effect of eWOM on purchase intention of online ticketing apps. International Journal of Application on Economics and Business, 2(1), 2812–2821. https://doi.org/10.24912/ijaeb.v2i1.2812-2821

    DOI: https://doi.org/10.24912/ijaeb.v2i1.2812-2821

  84. Zahroq, E. L., & Asiyah, B. N. (2022). Analisis penentu keputusan pembelian dan implikasinya terhadap minat beli ulang pada pengguna Shopee Generasi-Z [Analysis of the determinants of purchasing decisions and their implications for repurchase interest in Generation-Z Shopee users]. Juremi: Jurnal Riset Ekonomi, 2(1), 83–98. https://doi.org/10.53625/juremi.v2i1.2377

    DOI: https://doi.org/10.53625/juremi.v2i1.2377

  85. Zhuang, W., Luo, X., & Riaz, M. U. (2021). On the factors influencing green purchase intention: A meta-analysis approach. Frontiers in Psychology, 12, 644020. https://doi.org/10.3389/fpsyg.2021.644020

    DOI: https://doi.org/10.3389/fpsyg.2021.644020

The effect of Sharia green marketing and environmental awareness in fostering buying interest of Halal beauty product

Sitti Nikmah Marzuki, Syahruddin Kadir
Abstract View : 538
Download :280
10.20885/jielariba.vol11.iss1.art20
PDF Review Reports Originality Report

Purchase intention of Sariayu cosmetics among Muslim university students as viewed from green product and product quality: An Islamic economic perspective

Fenni Windi Yati, Muhammad Syahbudi, Muhammad Ikhsan Harahap
Abstract View : 540
Download :400
10.20885/jielariba.vol10.iss1.art13
PDF Review Reports Originality Report