Article Sidebar
Main Article Content
Abstract
Introduction
Halal consumption has become an essential aspect of consumer behavior in Muslim-majority societies, reflecting not only religious compliance but also ethical and quality considerations. While prior studies have emphasized religiosity and awareness as key drivers, limited research has examined how household-level factors, particularly parental education and financial behavior, shape halal food consumption. In urban contexts such as Tanjung Pinang City, understanding these determinants is critical due to the interaction between socio-economic conditions and daily consumption practices.
Objectives
This study aims to analyze the influence of parental education, household savings, and household expenditure on halal food consumption behavior. It also seeks to explore how educational and financial factors jointly shape household decision-making in the context of halal consumption.
Method
The study employs a quantitative approach using primary data collected from 100 household decision-makers in Tanjung Pinang City. Data were gathered through structured questionnaires using a Likert scale and complemented by interviews. The analysis applies multiple linear regression using the Ordinary Least Squares method to examine the relationships between the independent variables—parental education, savings, and expenditure—and halal food consumption behavior.
Results
The findings indicate that parental education has a positive and significant effect on halal consumption behavior, suggesting that higher education enhances awareness and adherence to halal principles. Household expenditure also shows a positive relationship, indicating that greater purchasing power facilitates access to halal-certified products. In contrast, household savings exhibit a negative effect, implying that financial caution may limit spending on halal goods. Collectively, these variables explain a substantial proportion of variation in halal consumption behavior.
Implications
The results highlight the importance of integrating educational and economic dimensions in promoting halal consumption. Enhancing halal literacy and improving access to affordable halal products are essential for strengthening household compliance with halal principles.
Originality/Novelty
This study contributes to the literature by providing an integrated analysis of parental education and household financial behavior as determinants of halal consumption in a regional urban context, offering new insights into the socio-economic dynamics of Islamic consumer behavior.
Keywords
Article Details
Copyright (c) 2026 Sella Kurnia Sari, Firdaus Firdaus, Selly Kudrati Ningsih, Ferri Yonantha
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).