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Submitted
January 22, 2021
Accepted
September 17, 2021
Published
November 18, 2022
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Abstract

Brand registration is a crucial aspect of running a product for business advantage. It is very important that the parties will fight over the brand even though there are many other brands that can be used because the brand serves as the business image. In Indonesia, trademark registration and legal protection of counterfeit marks are regulated in Law Number 20 of 2016 on Marks and Geographical Indications. This is a normative legal research, which the study concludes that the laws and regulations that have been enacted are deemed sufficient to provide legal protection against trademark disputes that may arise. However, the problem lies in the subject matter, namely the operator who examines the application for registration of the mark and the applicant for the mark.
Key Words: Brand registration; legal protection


Abstrak
Pendaftaran merek merupakan aspek penting dalam menjalankan suatu produk untuk keuntungan bisnis. Sangat penting bahwa pihak-pihak akan memperebutkan merek meskipun masih banyak merek lain yang dapat digunakan karena merek berfungsi sebagai citra bisnis. Di Indonesia, pendaftaran merek dan perlindungan hukum atas merek tiruan diatur dalam Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis. Penelitian ini merupakan penelitian hukum normatif. Penelitian ini menyimpulkan bahwa peraturan perundang-undangan yang telah ditetapkan dirasa cukup untuk memberikan perlindungan hukum terhadap sengketa merek yang mungkin timbul. Namun persoalannya terletak pada subyeknya, yakni operator yang memeriksa permohonan pendaftaran merek dan pemohon merek.
Kata-kata Kunci: Pendaftaran merek; perlindungan hukum

Keywords

Brand registration legal protection

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How to Cite
Rouf Fajrin Widiantoro. (2022). Pendaftaran Merek Sebagai Sarana Perlindungan Hukum. Lex Renaissance, 7(2), 416–426. https://doi.org/10.20885/JLR.vol7.iss2.art14
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