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Abstract
In the last few years, numbers of university student candidates have been decreasing significantly at most universities in Yogyakarta. This may indicate that performance and competitiveness of these universities have also been decreasing. Such a condition should be responded by university managements, especially head of departments. In order to revitalize their performance and competitiveness, an evaluation should be done, regarding especially two aspects: their customers and virtual capitals. The previous relates to inter- nal, intermediate, and external customers, whilst the latter refer to intellectual, credibility, and social capitals. Keywords: students, decreased, customer, virtual, capital.
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How to Cite
Saleh, F. H. (2012). Memahami Modal Maya Program Studi. Unisia, 30(66). https://doi.org/10.20885/unisia.vol30.iss66.art2
