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Abstract
The purpose of this paper is to examine the nomological relations among market-orientation, entrepreneuship-orientation, learning-orientation and innovativeness in medium-sized business (SMEs). The study involves a questionnaire-based survey of owners from small-medium sized-firms operating in Purbalingga regency. A total of 150 usable questionnaires were received from SMEs. These were subjected to a Partial Least squares (PLS) analysis. The results show that firm learning-orientation and firm market-orientation positively influences firm innovativeness; firm market-orientation positively impacts firm learning orientation; firm learning-orientation mediates the relationship between firm market-orientation and firm innovativeness. This study has implications for SEMs aiming at increasing their innovativeness based on its orientation on market and organization learning. Keywords: SMEs, learning, entrepreneurship, market, innovativeness
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How to Cite
Rahab, R., & Sudjono, S. (2015). PENGEMBANGAN KAPABILITAS KEINOVASIAN IKM BERBASIS PADA ORIENTASI KEWIRAUSAHAAN DAN PEMBELAJARAN ORGANISASIONAL. AJIE (Asian Journal of Innovation and Entrepreneurship), 1(01), 29–37. Retrieved from https://journal.uii.ac.id/ajie/article/view/2733