Main Article Content
Abstract
Since the initiation of online trading in Indonesia, the public trust getting higher in using e-business applications have a positive effect, in the form of more open markets and raised competition to gain consumer trust. This requires a concern of company management settling their product sales strategies to continue going up, mainly online trading. At some point, the technique used for online marketing is SEO (search engine optimizer), but in its use, SEO still has some drawbacks. Therefore, in this article it is proposed to carry out data mining integration with SEO, so that the results can be used to improve e- business performance support that can be used as an alternative decision-making by management.
Keywords: SEO, data mining, e-commerce, management, marketing
Article Details
References
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References
Baker, Loren. A Brief History of Search Engine Optimization. 2003. https://www.searchenginejournal.com/seo-101/seo-history/ (accessed Oktober 10, 2018).
Bank Indonesia. "Jumlah Uang Elektronik." Bank Sentral Republik Indonesia. February 25, 2016. https://www.bi.go.id/id/statistik/sistem-pembayaran/uang- elektronik/Contents/Jumlah%20Uang%20Elektronik.aspx (accessed March 16, 2019).
Brickley, Dan, Stephane Corlosquet, Jason Douglas, Vicki Tardif Holland, Martin Hepp, dan Charlie Jiang. Structured Data In SEO. Schema.Org, 2011.
Calabretta, Giulia, dan Maaike Kleinsmann. “Technology-driven evolution of design practices:envisioning the role of design in the digital era.” Journal of Marketing Management, 2017: 292-304.
CK Finanzpro GmbH. Mobile Wallet Space in Indonesia difficult for newcomer. 22 Januari 2018. http://fintechnews.sg/15927/indonesia/mobile-wallet-space-in-indonesia-difficult-for- newcomer/ (diakses September 23, 2018).
Digital Marketing Depot. Search Marketing Now Free Webcast, e-book and white papers. 2006. https://digitalmarketingdepot.com/ (diakses Oktober 12, 2018).
Fayyad, Usama, Gregory Piatetsky-Shapiro, and Padhraic Smyth. From Data Mining to Knowledge Discovery in Databases. AI Magazine, 2008.
Fishkin, Rand, dan Moz Staff. Beginners Guide To SEO. Moz, Inc. 18 Desember 2015. https://moz.com/beginners-guide-to-seo (diakses September 10, 2018).
Hastie, Trevor, Robert Tibshirani, dan Jerome Friedman. The Elements of Statistical Learning: Data Mining, Inference, and Prediction. Stanford.Edu, 2009.
IdnTimes. Pertumbuhan E-Commerce Indonesia Meningkat Tajam, Siapa di Posisi Teratas? IDN Media. 24 Agustus 2017. https://www.idntimes.com/business/economy/yoshi/pertumbuhan- e-commerce-indonesia-1/full (diakses September 10, 2018).
IDProgrammer. Kelebihan dan Kekurangan SEO. 2017. http://idprogrammer.com/kelebihan-dan- kekurangan-seo/ (accessed Oktober 10, 2018).
JakPat. E-money Usage Survey Report Indonesia. 31 Januari 2015. https://blog.jakpat.net/e-money- usage-survey-report-indonesia/ (diakses Otober 10, 2018).
Kotler, Philip, dan Kevin Lane Keller. Marketing Management 14th Edition. New Jersey: Prentice Hall, 2012.
Kriegel, Hans-Peter, Peer Kroger, dan Arthur Zimek. “Subspace clustering.” Dalam Interdisciplinary Reviews: Data Mining and Knowledge Discovery, oleh Hans-Peter Kriegel, Peer Kroger dan Arthur Zimek, 351–364. Wiley, 2012.
Lamberton, Cait, dan Andrew T. Stephen. “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry.” Journal of Marketing, 2016: 146 - 172.
Maketeers.com. Lima Tren e-Commerce Tahun 2018. 2017. http://marketeers.com/lima-tren-e- commerce-tahun-2018/ (diakses September 12, 2018).
Shelley, Ryan. 25+ Years of SEO: A Timeline of Search Engine Optimization. 31 Mei 2016. https://www .smamarketing.net/blog/25-years-of-seo-a-timeline-of-search-engine- optimization-infographic (diakses Oktober 10, 2018).
Sullivan, Danny. Faq All About The New Google Rankbrain Algorithm. June 2017. https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm- 234440 (diakses Oktober 12, 2018).
Vargo, Stephen L., dan Robert F. Lusch. “It’s all B2B and beyond: Toward a systems perspective of the market.” Industrial Marketing Management, 2011: 181 - 187.
WideSkills.Com. Data Mining Processes | Data Mining Tutorial. 2018. http://wideskills.com/data- mining-tutorial/data-mining-processes (accessed Oktober 12, 2018).
Witten, Ian H., Eibe Frank, dan Mark A Hall. Data Mining: Practical Machine Learning Tools and Techniques (3 ed.). Elsevier, 2011.